Direct MailResources
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2024 State of Direct Mail Consumer Insights: Financial Services & Banking Edition
Download the 2024 State of Direct Mail: Consumer Insights: Financial Services & Banking Edition one-pager to uncover how consumers engage with direct mail and what drives high ROI in marketing campaigns.
2024 State of Direct Mail Consumer Insights: Insurance Edition
Download the 2024 State of Direct Mail: Consumer Insights: Insurance Edition one-pager to uncover how consumers engage with direct mail and what drives high ROI in marketing campaigns.
2024 State of Direct Mail Consumer Insights: Retail Edition
Download the 2024 State of Direct Mail: Consumer Insights: Retail Edition one-pager to uncover how consumers engage with direct mail and what drives high ROI in marketing campaigns.
2024 State of Direct Mail Consumer Insights: Healthcare Edition
Download the 2024 State of Direct Mail: Consumer Insights: Healthcare Edition one-pager to uncover how consumers engage with direct mail and what drives high ROI in marketing campaigns.
2024 State of Direct Mail Marketing: Telecommunications Edition
Download the '2024 State of Direct Mail' report by Lob to unlock effective campaign strategies, data insights, and format trends in telecommunications marketing. Get your copy now!
2024 State of Direct Mail Marketing: Insurance Edition
Download this '2024 State of Direct Mail' one-pager from Lob to understand the data that’s used to trigger and personalize direct mail campaigns.
2024 State of Direct Mail Marketing: Financial Services and Banking Edition
Download this '2024 State of Direct Mail' one-pager from Lob to learn more about direct mail’s performance in financial services organizations.
2024 State of Direct Mail Marketing: eCommerce Edition
Download this '2024 State of Direct Mail' one-pager from Lob to understand what data is used in direct mail marketing.
2024 State of Direct Mail Marketing: Healthcare Edition
Download this 2024 State of Direct Mail one-pager from Lob to understand how to use this in-home marketing channel to reach patients.
2023 State of Direct Mail Consumer Insights: Insurance Edition
See how consumers engage with direct mail in this one-pager for insurance companies taken from this 2023 State of Direct Mail Consumer Insights report from Lob.
2023 State of Direct Mail Consumer Insights: Financial Services and Banking Edition
Discover how Lob's direct mail platform helps financial services reach customers. Download our 2023 State of Direct Mail report to see why consumers read and value physical mail.
2023 State of Direct Mail Consumer Insights: Retail Edition
Grab shoppers' attention with high-impact direct mail. Lob's platform helps retailers stand out. Download our 2023 State of Direct Mail report to see why physical mail drives engagement.
2023 State of Direct Mail Consumer Insights: eCommerce Edition
Drive traffic & sales with direct mail. 64% of consumers act after receiving e-commerce direct mail! Download Lob's report for consumer insights & strategies to boost conversions & ROI.
2023 State of Direct Mail Consumer Insights: Healthcare Edition
Reach patients & drive action! 81% read healthcare direct mail & 64% take action. Download Lob's report for consumer insights & strategies to engage patients with direct mail.
A marketer's recipe for omnichannel success
Create a seamless omnichannel marketing strategy that bridges physical and digital touchpoints. Boost engagement with personalized, data-driven direct mail.
Direct Mail that Converts
Discover the power of direct mail marketing. Learn benefits, strategies, and tips to achieve high conversion rates and engage your audience effectively.
2024 State of Direct Mail Marketing
Get a real-time pulse check from marketers about the current state of direct mail and its role in driving results in the State of Direct Mail Marketing Report.
A Data Driven Guide to Holiday Direct Mail Success
Discover proven strategies to maximize your holiday campaign's impact and drive seasonal sales.
2023 State of Direct Mail: Consumer Insights
Download the benchmark report to get actionable consumer insights to shape and enhance your direct mail strategy.
Optimizing Direct Mail for Maximum Results
In this eBook, you'll learn how to create highly effective direct mail campaigns that drive results.
Operational Mail Handbook
Download Lob's Operational Mail Handbook eBook to learn how to automate, integrate, and optimize your direct mail operations in 3 easy to follow lessons.
The 2023 State of Direct Mail
The 2023 State of Direct Mail report reveals how marketers use direct mail to drive growth, how they measure the impact, and how marketing budgets are changing.
The Modern Marketer’s Guide to Intelligent Direct Mail: Insurance Industry Edition
In this guide, you’ll learn how you can effectively harness intelligent direct mail to improve the ROI of your direct mail campaigns.
The Modern Marketer’s Guide to Intelligent Direct Mail: Financial Services & Banking Edition
Learn how intelligent direct mail by modernizing and optimizing your financial services direct mail practices to deliver stellar consumer experiences.
Expanding Audiences Through Print & Mail
Learn how developers can show others how sending personalized direct mail can be as simple as dispatching an email campaign with this high-level resource.
The Modern Marketer’s Guide to Crush ROI & Budget Goals with Direct Mail
Learn which marketing channels and tactics maximize your ROI and ensure the marketing budget you spend is strategic and laser-focused on generating revenue.
The Modern Marketer’s Guide to Customer Retention Using Direct Mail
This practical guide will give you real-life methods pro marketers use to keep customers engaged, loyal, and buying more.
The Modern Marketer’s Guide to Reactivating Customers with Direct Mail
This guide will share real-life winback strategies from marketers using intelligent direct mail to re-engage, reactivate customers, and increase revenue.
The Modern Marketer’s Guide to Customer Acquisition with Direct Mail
Learn how to apply advanced acquisition strategies to your direct mail with real-world examples of how marketers are combining online and offline channels.
State of Direct Mail: Consumer Insights
Our 2022 survey of 2,100+ US consumers age 18+ to understand their usage of, attitudes toward, and preferences around direct mail.
The Modern Marketer’s Guide to Direct Mail Analytics & Testing
Download the guide to master modern direct mail analytics and testing to increase the ROI of your direct mail campaigns.
The Modern Marketer’s Guide to Personalization
Get the best tips and tricks for personalized direct mail that will help you stand out from the competition and create memorable customer experiences.
The Modern Marketer’s Guide to Omnichannel Marketing
Create omnichannel experiences across every platform and each step of the customer journey with our latest guide.
Running a Tactical Direct Mail Campaign
Learn how to create powerful direct mail campaigns that will deliver high response rates, more customers, and more revenue in our mini tactical guide.
How Smart Businesses Avoid the High Cost of Bad Address Data
Bad address data impacts every industry. Lob has determined what an average company will typically see for the amount of undeliverable address data.
The Direct Mail Tactics Playbook
With this playbook, we’ll walk you through how best to audit your current systems and provide direct mail strategies, tactics and best practices for success.
Modernizing Direct Mail Communications: A Fireside Chat With Oscar Health
Gain insight into how Oscar Health implements technology in a way that best serves their organization’s needs, not just immediately, but in the long term.
Direct Mail’s Great Digital Transformation: A Fireside Chat with Verizon
As part of our discussion series, we chat with organizations on how they use technology to streamline workflows and eliminate resource heavy activities.
The Retention Marketing Stack
Learn how today’s retention marketers are tackling an evolving technological landscape and implementing tooling that boosts efficiency and ROI.
The Practitioners Guide to Effective Omnichannel Campaigns
Learn how to create amazing customer experiences by utilizing all your marketing channels through coordinated omnichannel campaigns with these practical tips.
Your Guide to Holiday Direct Mail: 7 Tips for Successful Campaigns
Direct mail offers marketers their strongest ROI, all year long. Read how you can create an attention grabbing holiday direct mail campaign.
2022 State of Direct Mail
Our 2022 survey of 150+ marketing leaders across the US sheds new light on the approach, effectiveness and best practices of modern direct mail marketers.
Modernizing the Direct Mail Process
Learn the benefits of automating intelligent direct mail and get a deeper understanding of how automation can transform your direct mail operations.
Getting Started with Address Verification for Financial Services
As part of our discussion series, we chat with organizations on how they use technology to streamline workflows and eliminate resource heavy activities.
Pearly
Pearly is a revenue operations platform for modern dental practices.
Branch
Discover how Branch partnered with Lob to retain 25% more customers.
Mabel
Discover how Mabel gets 30-50x response rates on its direct mail campaigns.
VentureStack
VentureStack has shifted 90% of its marketing budget to direct mail. See why.
Encamp
Discover how Encamp leverages automated direct mail for streamlined compliance.
Healthcare company
In Good Shape: Healthcare company uses direct mail to activate 45% of accounts
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NEXT
NEXT made a bet on a new channel and increased performance 4X.
thredUP
A successful reactivation campaign helped thredUp re-engage customers.
iExit
iExit drives conversions and ARR with direct mail acquisition campaigns
Marley Spoon
Marley Spoon found the recipe for conversion success with intelligent direct mail.
BlueChip Financial
BlueChip Financial reduces potential mail costs by 50% with Lob Address Verification.
Travis Manion Foundation
TMF Reduces Direct Mail Costs by 50% with Automated Donor Acknowledgement Letters
Congress.Cards
Congress.Cards Drives Advocacy through Direct Mail
Resistbot
Resistbot Connects Constituents with Elected Officials through Direct Mail
MuckRock
MuckRock Elevates Staff Time with Automated Direct Mail
Inside Real Estate
Inside Real Estate Improves Response Rates by 5x with Personalized Direct Mail
JustFix.nyc
JustFix.nyc Tackles Housing Displacement With Automated Direct Mail
Spire Law
Spire Law uses Lob to ensure accurate delivery addresses and seamless mail workflows
VillageCareMAX
VillageCareMAX Saves Over 4,000 Hours a Year by Automating HIPAA-Compliant Direct Mail
CouchSurfing
Couchsurfing Uses Postcards & Address Data to Build Trust With Their Users
Myriad Women’s Health
Myriad Sends Trigger Based Direct Mail & Improves Collections by 20%
RealMailers
RealMailers Automates Direct Mail Marketing to Help Their Clients Sell Homes
Ameelio
Ameelio Tackles Criminal Justice Reform Through Direct Mail
B-Stock
B-Stock Eliminates Manual Oversight with CASS Address Verification
Carewell
Carewell Uses Lob Address Verification API to Build Customer Loyalty and Cut Costs
Current
Current Reduces Compliance Spend While Improving Their Customer Experience
Honeydue
Honeydue Delivers Real-Time Address Validation to Enhance Customer Experience
Fundraise Up
Lob Address Verification API Helps Fundraise Up Increase Donations
Everything You Need to Know About the USPS Integrated Technology Promotion
Learn how to save 3% on postage with the USPS Integrated Technology Promotion. Lob makes it easy to qualify with QR codes, AI, AR, and more—here’s how to get started.
What are the hidden costs of manual mail?
Manual direct mail processes slow you down and increase costs. Discover how to modernize your workflow and scale your direct mail program.
How Lob's Machine Learning Models Aim to Cut Cost and Waste in Direct Mail
Lob tests machine learning models to lower direct mail costs and waste. Discover how data improves postage decisions and flags high-risk addresses.
USPS Leadership Shakeup and Protests: What Lob Customers Should Know
USPS leadership changes and worker protests are underway. Here’s what you need to know to keep your direct mail program running smoothly.
Financial Services Marketers: Why Your Pre-Approved Credit Offers Aren’t Converting (And How to Fix Them)
Boost response rates with Lob's free templates: Smart Pre-Approval Letter and Instant Credit Activation Postcard for stronger credit offers.
3 pro tips for smarter financial services prospecting
Discover 3 pro tips for smarter financial services prospecting using Lob Audience—reach high-intent prospects, automate outreach, and grow without guesswork.
How to prepare your direct mail program for the unpredictable
Stay ahead of USPS changes, rising postage rates, and evolving mail regulations. Learn how to keep your direct mail campaigns stable and cost-effective.
Why traditional matchback isn’t enough – and what to do instead
Learn how Lob’s next-gen measurement tools, featuring automated matchback and real-time QR code tracking, bring precision to direct mail measurement.
7 direct mail questions you didn’t know you needed to ask
Explore the top 7 questions about direct mail from Lob's latest webinar, covering personalization, data accuracy, mail formats, and campaign strategy.
What the 2024 holiday season data tells us about direct mail in 2025 (even if you’re not a retail brand)
Data deep dive: We took a look at the direct mail marketing trends that emerged at the end of 2024 and what they mean for you in 2025.
8 direct mail strategies every real estate pro should be using
Up-level your real estate marketing with 8 proven direct mail strategies. Target the right buyers and sellers, craft high-converting mailers, and track results.
Scale Your Reach with Smarter Direct Mail Audience Targeting
Learn how to find new customers for your business with targeted direct mail audience lists. Grow your audience with precision and acquire high-value customers.
What happens to direct mail during natural disasters?
Learn how natural disasters impact mail delivery and how to adjust your direct mail strategy with USPS tracking and Lob’s real-time tools.
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Top 7 Direct Mail Trends for 2025
Explore 2025's direct mail & omnichannel marketing trends: AI personalization, interactive campaigns, tracking tech & sustainable practices.
Top 10 Questions from Our Omnichannel Webinar to Help Streamline Your Strategy
Discover the top 10 questions from our omnichannel marketing webinar and get actionable tips on using direct mail in your 2025 strategy. Watch the recording now
Dynamic Digital Booklets Are Here
Introducing Digital Booklets from Lob! Combine the sleekness of a brochure, the rich content of a catalog, and the personalization of digital marketing.
Stamp out waste: 7 smarter ways to budget for direct mail
Learn smart strategies to budget for direct mail campaigns, from personalization and testing to automation and digital integration.
The Best Holiday Direct Mail Templates For Businesses
Create meaningful moments this holiday season with Lob’s best direct mail templates. Personalize designs, add QR codes, and boost engagement with ease.
What Are the 4 Direct Mail Winback Strategies Every Retailer Needs to Know?
Optimize your retail retention strategy with this comprehensive guide to direct mail win-back campaigns.
Navigating the Canada Post Strike: What It Means For Your Mail
Learn how the Canadian postal strike impacts USPS mail to Canada, and discover steps to navigate delays. Lob is here to help you stay connectected
Deliver Personalized Maps Through HTML Direct Mail Creative
Learn how to use personalized maps in HTML direct mail campaigns to increase foot traffic and enhance omnichannel marketing efforts.
How Financial Services Teams Can Save Time and Drive ROI with Direct Mail
Learn how direct mail helps financial services brands streamline operations, reduce costs, and achieve measurable ROI while staying compliant.
State of Direct Mail: How to Give Consumers the Experience They’re Asking For
Learn why direct mail marketing is key to omnichannel success in 2025. Discover how it drives engagement, personalization, and seamless customer experiences, an
5 Ways to Supercharge Black Friday Sales With Direct Mail Marketing
Make Black Friday unforgettable with direct mail marketing. Learn how personalized offers, powerful CTAs, and omnichannel integration drive 84% holiday ROI.
Getting started with informed delivery
Transform your postal experience with USPS Informed Delivery. Access mail previews instantly and stay updated!
Key features of informed delivery
Explore the seamless convenience of Informed Delivery through Lob and discover how digital mail transforms your daily routine.
How successful is informed delivery?
Transform your direct mail with Lob and the convenience of USPS Informed Delivery.
How Lob Simplifies the Informed Delivery Setup Process
Explore the benefits of informed delivery with Lob—enhance your direct mail campaigns for better engagement and insights.
Measuring Success in Direct Mail Advertising
Maximize your marketing impact with targeted direct mail advertising. Learn how to measure success and optimize ROI effectively.
Benefits of Direct Mail Advertising
Maximize impact with Lob's direct mail advertising solutions—targeted, measurable, and designed for engagement.
How To Implement a Direct Mail Advertising Strategy
Maximize your brand's reach with targeted direct mail advertising strategies to drive results and enhance customer engagement.
Targeted Direct Mail Advertising
Drive results with targeted direct mail advertising. Reach the right audience with personalized messages and measurable impact for better conversions and ROI.
The Effectiveness of Personalized Postcards
Discover the power of direct mail postcards for personalized, high-engagement advertising campaigns.
Integrating Direct Mail Marketing Postcards With Online Marketing Efforts
Explore the power of integrated marketing with our direct mail postcards, blending traditional appeal and digital precision for unmatched engagement.
Designing Effective Direct Mail Postcards
Unlock the potential of precision marketing with direct mail postcards designed for impactful communication and higher response rates.
Why Direct Mail Postcards Are Effective
Discover the power of direct mail postcards to boost your marketing impact. They’re ideal for engaging customers and enhancing brand visibility.
Measuring Success With Direct Mail Printing Campaigns
Enhance your marketing strategy with our direct mail printing services, designed to measure success and foster continuous improvement effectively.
Enhancing Brand Visibility Through Direct Mail Printing
Strengthen your brand presence with our precise direct mail printing services. Stand out in every mailbox with high-quality, impactful designs.
Customization and Personalization in Direct Mail Printing
Explore how customization and personalization transform direct mail printing to boost your marketing impact. Learn to connect uniquely with your audience.
The Benefits of Direct Mail Printing
Drive results with direct mail printing—professional, economical services designed to amplify your marketing effectiveness.
Benefits of Direct Mail Marketing for Business Growth
Explore how direct mail marketing enhances audience engagement and drives business growth through targeted tangible strategies.
Direct Mail vs Digital Ads in Marketing
Compare the effectiveness of direct mail marketing with digital ads to understand their distinct advantages and roles in reaching audiences — and why they’re be
A Guide to Streamlining Your Direct Mail Advertising
Explore how streamlining direct mail marketing enhances efficiency and ROI. Adopt innovative, eco-friendly strategies for impactful results.
Why and When to Utilize Direct Mail Marketing Services
Find out how direct mail can transform your marketing approach. Get insights on effective usage for maximum impact and ROI.
A Guide to Direct Mail Marketing Best Practices
Understand the key to successful marketing campaigns with professional insights into direct mail services designed to boost efficacy and efficiency.
Understanding The Cost-Effectiveness of Direct Mail Marketing
Enhance your brand with direct mail marketing. Discover how targeted strategies and Lob's services can increase your ROI effectively.
Personalization and Measuring the Effectiveness of Direct Mail Marketing
Explore how personalization enhances direct mail and learn methods to measure its effectiveness for better ROI.
The Benefits of Direct Mail Marketing in Today's Economy
Unlock the benefits of direct mail services to boost your marketing strategy. Discover how to engage customers offline and enhance ROI effectively.
Double your Direct Mail Impact with Informed Delivery – Now Available with Lob
Enhance your direct mail with Lob's Informed Delivery integration. Reach customers online and offline, double exposure, and boost engagement effortlessly.
Introducing Booklets, the Newest Mail Format from Lob
Lob's new booklet mailers – compact, versatile, and perfect for rich storytelling. Capture attention, boost credibility, and elevate your direct mail campaigns
Reflections on Lob’s Mail Service Provider of the Year Award
Lob honored as Mail Service Provider of the Year by USPS. Discover how our tech and team have revolutionized direct mail, driving real connections and ROI.
Make the Mailbox Part of Your Customer Journey: Automate Triggered Direct Mail
Boost engagement and retention with triggered direct mail. Automate personalized mail to enhance your digital strategy and drive higher customer conversions.
Set Up Triggered Direct Mail in a Few Clicks with New No-Code Integrations
Effortlessly set up triggered direct mail with Lob's no-code integrations. Connect your CRM, automate campaigns, and personalize mailpieces in just a few clicks
From Postbox to Profit: 5 Smart Metrics to Track for Better Mail Results
Unlock direct mail's potential with Lob. Track key metrics like delivery speed, QR code scans, and acquisitions to drive data-driven, impactful campaigns.
Introducing Smarter Metrics for Smarter Campaigns
Optimize your direct mail campaigns with Lob's analytics. Access insights on targeting, engagement, and delivery speed in the Lob dashboard to enhance campaigns
Direct Mail Measurement Just Got Easier with Lob's QR Codes
Unlock deeper insights into your direct mail campaigns with Lob’s new QR code feature. Easily generate custom QR codes on your mailpieces to measure performance
Lob lands in the Top 20 APIs at the Postman Awards
Big news from Lob: Our API was awarded a spot in the top 20 of the Postman API Network Awards this year, out of more than 100,000 APIs!
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Best Direct Mail Campaigns: Holiday Mail
Get inspired to create your own best direct mail campaign for the 2024 holiday season by seeing what works in these direct mail marketing examples.
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It's a Marketing Match: Direct Mail and Email
Discover the synergy of direct mail and email marketing for an omnichannel strategy that enhances customer engagement and boosts conversions and ROI.
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How to Add Direct Mail to Your Customer Retention Program
Discover how to leverage direct mail for customer retention. Learn about best practices, integration with digital channels, and the impact of personalization.
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The Data Challenge in Marketing
Discover how to enhance your direct mail marketing strategy by overcoming common data challenges. Learn best practices for data hygiene, analysis, and personali
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Trends in Direct Mail Technology: An Interview with Paul Bobnak
We interviewed direct mail marketing expert Paul Bobnak to get his thoughts on direct mail technology trends discussed in a recent webinar with USPS. Read more!
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State of Direct Mail Marketing in the Healthcare Industry
Want healthcare-specific statistics from our 2024 State of Direct Mail Marketing report? Find them here in our breakdown of direct mail use in healthcare.
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What are Legal Letters?
Discover how legal letters enhance direct mail marketing strategies. Learn best practices for this particular mail type and why it works so well in marketing!
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Turn Email Drip Campaigns Into Offline Marketing Campaigns
Ready to increase the ROI of your drip campaigns? Learn how to move your email drip campaigns offline and into direct mail marketing campaigns. Read more!
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Informed Delivery: Direct Mail Advertising with USPS
We break down what you need to know about using Informed Delivery from the United States Postal Service in your direct mail marketing efforts. Learn more.
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Best Direct Mail Campaigns: Omnichannel Marketing
See how direct mail fits seamlessly into an omnichannel or multi-channel marketing campaign with these examples from our Best Direct Mail Campaigns collection.
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Surprising Direct Mail Marketing Statistics with Paul Bobnak
We sat down with direct mail expert Paul Bobnak to see what he thought of the surprising and not-so-surprising stats in our 2024 State of Direct Mail report.
Key Takeaways From the Getting Ahead of Direct Mail Technology Trends Webinar
Miss our recent conversation with Sheila Holman from USPS on direct mail technology and trends? Read the recap here to get the key takeaways from the webinar.
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State of Direct Mail Marketing: Telecommunications Industry
Discover the power of direct mail marketing in the telecommunications industry. Learn how to boost ROI with insights from Lob's 2024 State of Direct Mail report
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Best Direct Mail Campaigns: Customer Reactivation
Creating a winback or customer reactivation campaign? Learn how to leverage direct mail as part of it by learning from these direct mail examples!
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What are Trifolds in Direct Mail Marketing?
Discover the benefits of trifold self-mailers in direct mail marketing. Learn best practices, industry uses, and how to track ROI effectively with direct mail.
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State of Direct Mail for Insurance Marketing
Explore general information and discussion about direct mail marketing for the insurance industry. Learn how to revolutionize retention & acquisition.
Key Takeaways From the Latest From Lob: Trifolds, Legal Letters, and Snap Packs Webinar
Miss our recent webinar on the new form factors available with Lob? Get the key takeaways on these direct mail types: trifolds, legal letters, and snap packs.
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Transformational CMO Assembly Recap: Marketing Trends
Discover what trending marketing topics CMOs are paying attention to by reading our recap of the Millennium Alliance's Transformational CMO Assembly.
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What are Snap Packs in Direct Mail Marketing?
Snap packs are pressure-sealed mailers, perforated on 2-3 sides. Once opened, additional information folds out. Explore how to use snap packs effectively.
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Marketing Segmentation 101
Discover how marketing segmentation can enhance your direct mail campaigns. Learn about the different segmentation strategies to create relevant messages.
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State of Direct Mail Marketing in the Finance and Banking Industry
Discover the latest trends in direct mail marketing for financial services. Learn how banks are using data and personalization in direct mail campaigns.
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The State of Direct Mail Marketing in the eCommerce Industry
Explore how eCommerce marketers are boosting ROI with direct mail automation, personalization, and integration with digital data. Get the key insights!
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How To Apply the State of Direct Mail Findings to Your Marketing Strategy
Unlock the potential of direct mail in your omnichannel strategy with key findings from Lob's 2024 State of Direct Mail report.
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The Ultimate Guide to Direct Mail Personalization
Discover the power of personalization to elevate your direct mail marketing strategy. Learn about segmentation and personalization best practices. Read more!
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Planning Your Acquisition Campaigns in Marketing
Discover how to leverage direct mail for effective customer acquisition. Learn from the experts about data-driven marketing best practices to acquire customers.
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Best Direct Mail Campaigns: Customer Retention
Creating a customer retention marketing campaign and want to use direct mail? Learn from these best direct mail campaigns focused on customer retention!
Key Takeaways From the 2024 State of Direct Mail Webinar
Miss the 2024 State of Direct Mail webinar? Get the key takeaways and insights in this State of Direct Mail webinar recap blog! Continue reading.
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Direct Mail: Timeless and Trusted
Discover the enduring power of direct mail marketing and its unique ability to connect with consumers on a personal level, standing out amidst digital noise.
4 Considerations for Direct Mail in 2024
We sat down with two direct mail experts at Lob to discuss trends for direct mail marketing in 2024. Read up on the key takeaways from that discussion!
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The Ultimate Guide to Conducting a Marketing Audit
Discover the benefits of a marketing audit to align strategies with business goals, optimize resources, and enhance campaign effectiveness. Continue reading!
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How to Create a Direct Mail Marketing Calendar
Learn how to create a direct mail marketing calendar that aligns with digital strategies for cohesive messaging and trackable results to further improve ROI.
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Best Direct Mail Campaigns: Customer Acquisition
Ready to acquire new customers via direct mail marketing? Learn from these three brands that are sending some best direct mail campaigns to acquire customers.
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5 Effective Ways to Boost Your Product Launch With Direct Mail
Discover how to leverage direct mail for your product launch. Learn effective strategies for creating anticipation, driving sales, and engaging customers.
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Top 23 Lob Marketing Blogs of 2023
Before we welcome 2024, let's take a second look at our most popular Lob blogs on direct mail marketing topics in 2023. Read the roundup of blogs!
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USPS Pricing Increase in January 2024
USPS is raising prices on postage effective January 21, 2024. Learn more about this change and why it's going into effect on the Lob blog. Read more!
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How to Prepare for a Direct Mail Pilot
Ready to validate different direct mail automation platforms? Learn how to prepare for a direct mail pilot to find the right solution for your needs.
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Incremental Lift for ‘24 - Prove Your Worth!
Read this guest blog from John Miglautsch on how to drive incremental lift and revenue with the right direct mail marketing campaign - and testing! Read more!
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12 Marketing Lessons From Holiday Movies
Happy holidays! Holiday movies have taken over our TVs, but are there lessons we can learn from these classics as marketers? Check out what we learned!
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Best Direct Mail Campaigns: Personalization
Looking for examples of personalization in direct mail marketing campaigns? Look no further to see how these best direct mail campaigns are personalized.
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How To Increase Conversion Rates in Marketing Campaigns
Learn how to increase your conversion rates in your marketing campaigns. Understand the importance of tracking and measuring conversions. Read more!
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Checkout Optimization For Ecommerce Sites: Enhancing The Holiday Shopping Experience
Go into the holiday shopping season with your ecommerce website's checkout fully optimized and ready to incorporate direct mail marketing after the purchase!
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Customer Segmentation 101
Learn how to segment your audience for better engagement and maximize ROI, especially via your direct mail marketing campaigns. Read the segmentation guide!
2024 State of Direct Mail Consumer Insights
Join us for a sneak peek at the 2024 State of Direct Mail Consumer Insights study. Learn key trends from 2,000 US consumers in this exclusive 45-minute webinar.
USPS and Lob: Getting Ahead of Direct Mail Technology Trends
USPS and Lob joined forces to discuss how marketers can leverage technology to enhance their direct mail marketing efforts.
Latest from Lob: Trifolds, Legal Letters, and Snap Packs
Watch this webinar to learn how Lob's newest direct mail formats can work for you.
The 2024 State of Direct Mail Marketing
Watch the webinar to get a real-time pulse check from marketers about the current state of direct mail and its role in driving results.
Data-Driven Direct Mail: Personalization Best Practices
Watch the recorded webcast to learn how to use a direct mail automation platform to increase conversion rates with personalized direct mail.
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2023 State of Direct Mail Consumer Insights
Watch the webinar to hear the newest data on consumers’ usage, preferences, and engagement with direct mail.
Best Practices for More Effective Direct Mail
Watch this demo as we walk step-by-step through the creation of a strategic direct mail campaign.
Optimize Direct Mail for Maximum Results
Watch the webinar to learn how to automate and streamline your direct mail workflows to save time and money, & implement large-scale experiments that drive ROI.
Intelligent Targeting for Direct Mail Campaigns
Learn how to identify, enrich, and reach highly targeted audiences to maximize the effectiveness of your direct mail campaigns with Lob Audience.
2023 The State of Direct Mail
Learn how enterprise marketers use direct mail to drive growth in a changing marketing environment with Lob and Comperemedia's annual State of Direct Mail.
How to Automate Your Nonprofit's Donor Acknowledgement Letters
Watch this session to learn how Lob’s direct mail automation platform saves our nonprofit customers time and money by automating direct mail programs.
Real-Life Direct Mail Strategies to Crush ROI and Budget Goals
Join the experts at Lob to learn how to create a marketing strategy that crushes ROI and budget goals and withstands economic uncertainty.
Drive Retention & Reactivation Success Using Direct Mail
This webinar will give you real-life methods that today’s top marketers use to keep customers engaged, loyal, buying more, and coming back.
Advanced Acquisition Strategies for Intelligent Direct Mail
Learn how to run direct mail acquisition campaigns that drive conversions by combining online and offline marketing channels in our latest webinar.
Breakthrough Strategies for Improving Direct Mail & Out-of-Home ROI
Learn how adding offline channels such as intelligent direct mail and out-of-home advertising to your omnichannel mix drives engagement, leads, and sales.
2022 State of Direct Mail Marketing
Discover key insights into the state of direct mail marketing. Lob and Comperemedia surveyed 150+ U.S. enterprise marketing leaders to reveal modern strategies
The Secret Ingredient to Lightning-Fast, Predictable Direct Mail
Learn how to utilize Lob's APIs to integrate and customize your offline communications with your current systems in our latest webinar.
The Secret Ingredient to Increasing Revenue Throughout the Customer Lifecycle
Boost revenue with Lob’s direct mail insights. Discover how to combine online and offline channels to increase conversions, CLTV, and ROI across touchpoints.
Demo: Direct Mail for the Digital Age
Learn how to utilize Lob's APIs to integrate and customize your offline communications with your current systems in our latest demo.
Demo: Send Physical Mail with Lob for Salesforce Non Profit Cloud (NPSP)
Learn how to drive donor engagement with highly personalized letters and postcards through Lob for Salesforce in our on-demand demo.
Eliminate the Hassle in Claim Processing with Automation
Learn what it costs you in time and money to process and mail checks and how you can increase customer satisfaction with improved payments processing.
Automating the Paper Billing and Collections Process
Learn why paper artifacts are an important part of the accounts receivable process and why automated accounts receivable is valuable and being rapidly adopted.
Salesforce & Lob Integration Demo
Learn how you can take advantage of Lob’s direct mail capabilities and seamlessly integrate it into any business workflow within Salesforce.
Personalization As A Loyalty Game Changer
Learn how brands are leveraging advanced machine learning techniques to enhance the relevance of offers through personalization in our on-demand webinar.
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Creating A Customer-Focused Loyalty Strategy Based On Data
As we head into 2021, an air tight loyalty strategy rooted in first-party data will be critical for marketing teams that need to hit their number.
Demo: Lob Print and Mail API
Watch direct mail examples of successful companies that execute across digital and direct mail channels with learnings you can apply to your own campaigns.
Predicting the Turn: A Conversation with Dave Knox
Digital transformation has become essential for organizations that want to successfully navigate through uncertainty and stay competitive.
Modernizing Direct Mail Communications: A Fireside Chat With Lob + Oscar Health
Watch Lob discuss how organizations in regulated industries use modern technology to simplify workflows and create strategic advantages that strengthens brand.
Demo: Real Insight Into USPS Delivery Speed Using Lob Analytics
Having sent mail to one out of two households, Lob has a deep understanding of how mail travels through USPS and how recent changes are affecting them.
USPS presents: Direct Mail in an OmniChannel World
USPS reviews their newest initiatives that allow for companies to push the envelope in ways that make direct mail more efficient and insightful.
Lob Address Elements Plugin - Overview and Demo
Learn how to set up front-end address autocomplete and verification for your customer-facing webform easily with our on-demand overview and demo.
The Retention Marketer's Playbook
Learn how marketers across industries can leverage new technologies to increase engagement and LTV.
How To Strategically Implement Direct Mail Automation For Long Term Success
There are four main challenges every business faces when setting up direct mail programs at large scale: resourcing, budget, optimization, and execution.
The Virtual Direct Mail Symposium
Learn how technology is transforming direct mail processes, and allowing organizations to be more responsive while reducing costs in our on-demand symposium.
Direct Mail’s Digital Transformation: A Fireside Chat with Lob + Verizon
Learn how enterprise organizations use modern technology to simplify workflows and create strategic advantages that drive real business results.
Live Demo: Financial Services Embrace APIs to Enhance their Direct Mail
Technology has transformed direct mail, allowing for FinServ organizations to send timely, relevant mail that saves time, processing, and verification costs.
Reimagining Customer Communications in Insurance with CPH, VillageCare, & Oscar Health
Learn how insurance leaders transformed their customer engagement and outreach offline by leveraging modern technology to coordinate across multiple channels.
Strategic Retention Marketing with Direct Mail Automation in Salesforce Marketing Cloud
Learn how organizations use Lob to boost engagement throughout the customer lifecycle, with intelligent direct mail in our on-demand webinar.
3 Companies Automating Offline Communications To Increase Efficiency & Compliance
Learn how these organizations are using automated direct mail to save on operational costs and compliance with triggered mail and detailed tracking analytics
How Insurers Can Improve Engagement & Ensure Compliance With Modern Direct Mail
Learn how modern insurers are embracing intelligent direct mail to transform their physical mail to fully automate, personalize, and trigger mail.
Live Demo: How Retailers Can Leverage Offline Marketing for Online Retention
Learn how to automate direct mail campaigns from within your marketing automation or CRM tools in our on-demand webinar.
Winning Multichannel Marketing: Strategic Offline Engagement for Modern Retention
Learn how to integrate Lob’s direct mail automation into Blueshift’s data activation platform, and get the most out of your omnichannel marketing campaigns.
Embracing Digital Transformation: Financial Services Empower Offline Operations With Lob
Learn how to increase the scalability, reliability, and flexibility of your direct mail efforts and mitigate the risks of sending direct mail in our webinar.
Why Direct Mail is an Engagement Game Changer
Learn how you can effectively leverage direct mail throughout your customer journeys and innovative direct mail use cases across the customer lifecycle.
FinTech Reduces Fraud and Optimizes Resources with Lob Address Verification API
Use Address Verification API to identify fraudulent activity to reduce erroneous entries in your KYC solution and eliminate costly undeliverable mail.
Lob Address Verification Demo Webinar
Learn how you can integrate Lob Address Verification API in minutes to reduce bad address data by 97% and stop sending mail to an undeliverable addresses.
Lob Address Verification Platform Webinar
Learn how you can integrate Lob Address Verification API in minutes to reduce bad address data by 97% and stop sending mail to an undeliverable addresses.
Improve your Ecommerce Experience with Data and Personalization
Learn how to create a memorable eCommerce customer experience through personalization and enhancing customer data to streamline delivery and reduce costs.
The State of Direct Mail
Direct mail has long been utilized by marketers. While this proves its importance, it fails to give insight on what strategy marketers are utilizing.
Product Video: Lob Address Verification
Reduce bad addresses by 97% so you don’t waste another dime on undeliverable mail, watch our demo video and start verifying addresses in minutes.
5 Companies Doing Direct Mail Right
High-performing direct mail leverages design, personalization, messaging and more to catch the eye of the reader. Here are 5 examples of effective print and mai
4 Ways To Prevent Revenue Loss
Learn how world-class operations teams use technology to recover lost revenue through customer centric collections strategies and prevent future revenue loss.
Data-Driven Direct Mail
Whether it’s for retargeting, retention, or re-engagement, these direct mail best practices can supercharge campaigns across the customer lifecycle.
The Direct Mail Marketing Cheat Sheet
Master direct mail marketing effortlessly with Lob’s cheat sheet. Discover advanced audience targeting, automation, personalization, and analytics strategies. Learn more!
5 Things Lob Can Do for Your Direct Mail
The future of direct mail is automation and enterprise brands are ditching legacy workflows for better, more efficient ways of executing direct mail that drive greater response and ROI, can be triggered based on customer behavior, tracked, and are carbon-neutral.
Direct Mail Secret Sauce: Dos and Don'ts
Lob shares the secret sauce to direct mail marketing with dos and don’ts to make your direct mail as effective as possible to drive more customer lifetime value.
Lobcast Podcast: Marketing AI & Appletinis
We're talking about all things marketing AI on today's Lobcast Podcast! Special guest Pini Yakuel from Optimove joins us to chat about AI in marketing.
Lobcast Podcast: Deconstructing Direct Mail & Dessert Manhattans
We're doing things differently today on the Lobcast Podcast and deconstructing what's working in some real-life direct mail campaigns. Watch now!
Lobcast Podcast: State of Direct Mail Consumer Insights & Island Cosmos
In this podcast, hear the findings from our 2023 State of Direct Mail Consumer Insights report to uncover consumers’ perspectives on direct mail.
Lobcast Podcast: A/B Testing & Apricot Bellinis
Testing, testing! Come learn all about A/B testing in marketing campaigns, especially in direct mail, on this episode of the Lobcast Podcast. Listen now!
Lobcast Podcast: Marketing ROI & Mai Tais
Let’s break down marketing ROI and talk about how direct mail can be a great channel for improving ROI and lifting the results of other marketing channels.
Lobcast Podcast: Marketing Optimizations & Old Fashioneds
Optimization is a journey, not a destination. On this podcast episode, we’re digging into the principles behind continuous marketing optimizations.
Lobcast Podcast: Personalization & Pina Coladas
On this episode of the Lobcast Podcast, we're talking best practices for personalization in marketing, whether it's direct mail or digital marketing.
Lobcast Podcast: Operational Mail & Orange Margaritas
Mix up an orange margarita and listen in as we talk about automating and optimizing operational mail on the Lobcast Podcast. Guest speaker is Dave Krawczuk
Lobcast Podcast: Marketing Metrics & Margaritas
We’re mixing up some margaritas and talking all things marketing metrics, both digital and direct mail, on the Lobcast Podcast. Listen to the episode now!
Lobcast Podcast: Marketing Data & Million Dollar Cocktails
Listen to episode 12 of the Lobcast Podcast to learn how to use marketing data and lists to improve your marketing campaigns and drive better ROI.
Lobcast Podcast: Spring Marketing Strategies & Strawberry Mimosas
It's springtime and it's time to spring into action when it comes to tidying up spring marketing campaigns. Learn more on this Lobcast Podcast episode.
Lobcast Podcast: Spring Cleaning Marketing Workflows & Whiskey Sours
Mix up a whiskey sour and listen to this episode of the Lobcast Podcast where we're talking all things marketing operations and spring cleaning workflows.
Lobcast Podcast: Intelligent Mail & Iced Mochatinis
Learn how to harness the power of intelligent mail in your marketing strategy to drive better ROI on this episode of the Lobcast Podcast.
Lobcast Podcast: 2023 State of Direct Mail & Spritzes
Get the latest facts and findings when it comes to how marketers are using direct mail as we talk about the 2023 State of Direct Mail on the Lobcast.
Lobcast Podcast: Slide Into a New DM - Direct Mail & Daiquiris
Listen to episode 7 of the Lobcast Podcast where we share how marketers can slide into a new DM: Direct Mail! Hear about best practices and how to start!
Lobcast Podcast: Timeless Tactics & Tequila Sunrises
Mix up a tequila sunrise and listen in to episode 6 of the Lobcast Podcast as we talk about timeless marketing tactics to add to your 2023 strategy.
Lobcast Podcast: Marketing Resolutions & Raspberry Mocktails
Mix up a mocktail and listen in to episode 5 of the Lobcast Podcast as we talk 2023 marketing trends and marketing resolutions.
Lobcast Podcast: Budgets & Beermosas
Mix up a beermosa and listen in to episode 4 of the Lobcast Podcast to hear our chat about direct mail budgets and how direct mail fits in marketing.
Lobcast Podcast: Marketing Mail & Mulled Wine
Listen in as we talk about all things marketing mail, both email and direct mail, on episode 3 of the Lobcast Podcast: Mixers and Marketing!
Lobcast Podcast: State of Direct Mail Consumer Insights & Irish Coffee
Listen in as we talk about the 2022 State of Direct Mail Consumer Insights and key findings marketers need to know about direct mail marketing.
Lobcast Podcast: State of Direct Mail & Dark and Stormy
Mix up a dark and stormy and hear how marketers are leveraging direct mail in their marketing on episode 1 of the Lobcast Podcast: Mixers and Marketing!
Meet the Mailers: Driving ROI with Direct Mail Automation
Paul Bobnak at Who's Mailing What! interviews Lob's own Summer Hahnlen about how driving ROI through personalized direct mail.
Direct Mail Marketing Master Class
From direct mail newbie to seasoned professional, Lob's Direct Mail Marketing Master Class has something for everyone. Discover the latest trends and stats, learn how to optimize your campaigns, reveal how-to's to help you execute your direct mail more efficiency and effectively.