Your one-stop shop for direct mail resources to help you crush your goals.
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Learn the tactics and strategies to optimize and automate your direct mail channel. Stream anytime, anywhere, and at your own pace.
For general questions, feel free to contact us
Discover proven strategies to maximize your holiday campaign's impact and drive seasonal sales.
Download the benchmark report to get actionable consumer insights to shape and enhance your direct mail strategy.
In this eBook, you'll learn how to create highly effective direct mail campaigns that drive results.
Download Lob's Operational Mail Handbook eBook to learn how to automate, integrate, and optimize your direct mail operations in 3 easy to follow lessons.
The 2023 State of Direct Mail report reveals how marketers use direct mail to drive growth, how they measure the impact, and how marketing budgets are changing.
In this guide, you’ll learn how you can effectively harness intelligent direct mail to improve the ROI of your direct mail campaigns.
Learn how intelligent direct mail by modernizing and optimizing your financial services direct mail practices to deliver stellar consumer experiences.
Learn how developers can show others how sending personalized direct mail can be as simple as dispatching an email campaign with this high-level resource.
Learn which marketing channels and tactics maximize your ROI and ensure the marketing budget you spend is strategic and laser-focused on generating revenue.
This practical guide will give you real-life methods pro marketers use to keep customers engaged, loyal, and buying more.
This guide will share real-life winback strategies from marketers using intelligent direct mail to re-engage, reactivate customers, and increase revenue.
Learn how to apply advanced acquisition strategies to your direct mail with real-world examples of how marketers are combining online and offline channels.
Discover how Branch partnered with Lob to retain 25% more customers.
Discover how Mabel gets 30-50x response rates on its direct mail campaigns.
VentureStack has shifted 90% of its marketing budget to direct mail. See why.
Discover how Encamp leverages automated direct mail for streamlined compliance.
In Good Shape: Healthcare company uses direct mail to activate 45% of accounts
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NEXT made a bet on a new channel and increased performance 4X.
A successful reactivation campaign helped thredUp re-engage customers.
iExit drives conversions and ARR with direct mail acquisition campaigns
Marley Spoon found the recipe for conversion success with intelligent direct mail.
BlueChip Financial reduces potential mail costs by 50% with Lob Address Verification.
TMF Reduces Direct Mail Costs by 50% with Automated Donor Acknowledgement Letters
Congress.Cards Drives Advocacy through Direct Mail
Resistbot Connects Constituents with Elected Officials through Direct Mail
MuckRock Elevates Staff Time with Automated Direct Mail
Inside Real Estate Improves Response Rates by 5x with Personalized Direct Mail
JustFix.nyc Tackles Housing Displacement With Automated Direct Mail
Spire Law uses Lob to ensure accurate delivery addresses and seamless mail workflows
VillageCareMAX Saves Over 4,000 Hours a Year by Automating HIPAA-Compliant Direct Mail
Couchsurfing Uses Postcards & Address Data to Build Trust With Their Users
Myriad Sends Trigger Based Direct Mail & Improves Collections by 20%
RealMailers Automates Direct Mail Marketing to Help Their Clients Sell Homes
Ameelio Tackles Criminal Justice Reform Through Direct Mail
B-Stock Eliminates Manual Oversight with CASS Address Verification
Carewell Uses Lob Address Verification API to Build Customer Loyalty and Cut Costs
Current Reduces Compliance Spend While Improving Their Customer Experience
Honeydue Delivers Real-Time Address Validation to Enhance Customer Experience
Lob Address Verification API Helps Fundraise Up Increase Donations
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Happy holidays! Holiday movies have taken over our TVs, but are there lessons we can learn from these classics as marketers? Check out what we learned!
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Looking for examples of personalization in direct mail marketing campaigns? Look no further to see how these best direct mail campaigns are personalized.
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Learn how to increase your conversion rates in your marketing campaigns. Understand the importance of tracking and measuring conversions. Read more!
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Go into the holiday shopping season with your ecommerce website's checkout fully optimized and ready to incorporate direct mail marketing after the purchase!
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Learn how to segment your audience for better engagement and maximize ROI, especially via your direct mail marketing campaigns. Read the segmentation guide!
Miss our recent webinar on personalization best practices in direct mail marketing? Get the key takeaways in this recap blog. Read more!
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Discover how direct mail can amplify your outbound sales efforts. Learn the secrets to creating effective direct mail campaigns and drive ROI.
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Looking for a new way to retain customers with direct mail marketing? Check out these best direct mail campaigns that feature birthday messaging. Read more!
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Learn more about using UTM parameters in your marketing campaigns to better analyze results and how to use UTMs in direct mail marketing. Read more!
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Learn about four elements you should be A/B testing in your direct mail marketing campaigns as we move into 2024 and run new campaigns! Read more!
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Get inspired to create a great direct mail campaign for Black Friday and Cyber Monday with these examples of best direct mail marketing campaigns!
Lob's Address Verification solution achieves CASS Cycle-O certification
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It's scary out there, especially if you're managing direct mail marketing manually! Learn some easy solutions to your direct mail challenges in this blog!
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Learn how to apply scarcity principles to your retail/ecomm marketing plans to drive more conversions. Read up on six ways to do so, including in direct mail!
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Discover how adopting direct mail into your omnichannel marketing strategy can generate sales and increase conversions and drive better ROI. Learn more!
We compared the State of Direct Mail marketers report against the consumer version to see what key themes and trends emerged that marketers can learn from!
Where should you focus your efforts when it comes to direct mail marketing? We'll share our picks for three areas to focus on first with direct mail. Read more!
The holidays are upon us, and if you need a dash of inspiration for your holiday direct mail campaigns, check out these great examples featured on our blog!
Curious about Lob's automated direct mail solution? Learn how to send mail with Lob whether it's programmatically or as a one-off campaign in this blog!
Miss the USPS and Lob session on Direct Mail Delivering Opportunities at AdWeek's BrandWeek event? Get the key takeaways in this blog recap. Read more!
Learn more about the art of timing when it comes to creating impactful direct mail marketing campaigns in the real estate industry. Continue reading!
We've rounded up all the resources you'll need for your holiday marketing strategies and tactics right in this blog. Read the holiday marketing roundup now!
Read up on three key takeaways from the Revolutionizing Direct Mail session, about A/B testing direct mail, at the 2023 DELIVERED Conference. View the recap!
Get to know Staff Executive Assistant, Steven Waldon, in this Humans of Lob blog post!
Looking to boost your marketing ROI? Try these five direct mail strategies based on actual results from direct mail case studies from Lob.
Is it time for a “check-up” on your healthcare direct mail strategy? These direct mail best practices will help you ensure the health of your next campaign.
See some real-life best direct mail campaigns that follow what the data shows from our 2023 State of Direct Mail Consumer Insights report. Read more!
Head back into the classroom, virtual that is, and learn just like the kids are doing. Take a course from Lob Master Class to master some new marketing skills.
It's time for marketers to prepare for the holiday season. Use this marketing checklist to maximize your holiday campaigns this year, especially direct mail.
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Artificial intelligence is changing how direct mail campaigns are executed. Learn how AI can help you get the most out of your direct mail marketing budget.
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Check out some mic-drop quotes and key takeaways from our recent Lobcast Podcast episodes on this recap blog.
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Learn how to cut through the digital marketing noise with physical marketing assets! Direct mail is a powerful channel that can work hand-in-hand with digital.
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Ready to unlock the true potential of direct mail marketing? Read up on these 5 strategies to increase the response and conversion rates of your next campaign.
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Learn how to optimize your direct mail marketing spend and increase your return on investment (ROI), all the while giving your customers what they want.
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We asked our direct mail marketing experts to weigh in on the findings in our 2023 State of Direct Mail Consumer Insights report. See what they had to say!
Integrate Direct Mail into Customer.io messaging automation platform
Learn how to integrate Direct Mail with Lob into Segment, a leading customer data platform.
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Get inspired to create an ROI-driving marketing campaign that leverages direct mail and email with these examples from our Best Direct Mail Campaigns!
Learn how predictive analytics can increase direct mail campaign response rates and ROI and how to leverage this technology in your marketing.
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When customers unsubscribe from your email list, the last thing to do is nothing. Here's why retention marketing via direct mail works, and how to get started.
Miss our 2023 State of Direct Mail Consumer Insights webinar? Get the key takeaways in our webinar recap blog and learn about the findings.
Get to know Karmbir Chima, a software engineer, in this Humans of Lob blog post! When he's not working on software, you'll find him in his kitchen!
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Learn how to manage a direct mail marketing campaign from start to finish. Here are the seven steps to execute a results-driving direct mail campaign.
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Learn how to master the art of building targeted audience lists to drive ROI for your direct mail marketing campaigns. Continue reading!
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Discover how to balance personalization with data accuracy in your direct mail campaigns to ensure targeted, timely, and deliverable marketing campaigns.
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Get the key takeaways and expert advice shared by our recent guests on the Lobcast Podcast in this recap blog post. Continue reading!
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Learn how to create an effective and results-driving direct mail campaign quickly this summer with these five marketing hacks. Continue reading to learn more!
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Discover how to partner direct mail with more traditional marketing channels to improve your campaign's results and your ROI. Learn more!
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Get inspired to create your next best letter-based direct mail campaign by seeing what works for these three financial services brands utilizing direct mail.
Get to know Senior Customer Success Manager Stephanie Haarhaus, who loves helping customers, baking, and sailing, in this Humans of Lob blog post.
Miss our recent webinar, Best Practices for More Effective Direct Mail? Get the key takeaways in this blog to learn how to optimize your direct mail marketing.
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Successful marketing strategies require one thing from your prospects and customers: trust. Learn how to earn that trust in this blog post from Lob.
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See the key takeaways, highlights, and memorable quotes from our recent Lobcast Podcast episodes on a variety of marketing and direct mail topics.
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Need some inspiration for your next direct mail marketing campaign? If you're in e-commerce or retail, be sure to check out these best direct mail campaigns!
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Set yourself up for success and learn what belongs in your creative brief for your next direct mail marketing campaign. Read more!
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Wouldn't it be great if you could use retargeted marketing to interact with your website's anonymous visitors? Lob can show you how, not just with direct mail!
Learn how to leverage all your great sales content in a new channel: Direct mail! Repurpose your best assets for a direct marketing medium. Learn more!
Miss our recent webinar on optimizing your direct mail marketing? Check out our recap of the webinar to get the key takeaways. Read more!
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Keep your A/B testing skills sharp this summer with this reading list of resources on A/B testing in direct mail marketing. Continue reading!
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Things are heating up this summer and that should include your direct mail marketing. Learn more about direct mail strategies that drive results in the summer.
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Marketers have automated a variety of email marketing messages but what about direct mail? Learn about five types of direct mail campaigns to automate.
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Can you recognize the six big mistakes that businesses often make with their direct mail marketing? Learn what they are and how to avoid them in your mail.
Cart abandonment rates are high, leaving trillions of dollars on the table. Here's how direct mail strategies can help you turn leads into buying customers.
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Looking for inspiration for your next direct mail campaign? If you work in health or wellness, you may want to look at these examples of direct mail campaigns!
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What's the key to optimizing your direct mail campaigns? Testing! And a core part of that testing follows the idea of RVA. Read on to learn more about it.
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Ready to launch a direct mail marketing campaign but unsure how to collect the customer address data you need? This guide will help you optimize this channel.
Miss our webinar on Intelligent Targeting for Direct Mail Campaigns? Find the key takeaways in this blog recap of the webinar on Lob Audience. Read more!
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Is your audience hitting unsubscribe? Not sure how to react? Here are a few tactics to keep them engaged rather than letting them leave you for your competitors
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Direct mail marketing is the most effective channel, according to the 2023 State of Direct Mail Report, but could lookalike audiences enhance this further?
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Segmentation offers many advantages, especially for direct mail marketing. This guide covers everything you need to know about direct mail list segmentation.
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Data shows the environmental impact of digital marketing. To become more eco-conscious, add sustainable direct mail to your omnichannel strategy.
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See some examples of great direct mail marketing campaigns that put a spotlight on sustainability while driving conversions. Continue reading!
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Direct mail campaigns are the perfect complement to a solid digital strategy. Learn about the benefits of integrating direct mail marketing into your plan.
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Netflix makes content people love to binge-watch, creating trends in consumer behavior. This concept can be applied to direct mail marketing — here's how.
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Are you wondering about using ChatGPT for direct mail? We’ve got the answers you need to make an informed decision about direct mail marketing and ChatGPT.
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The key to getting your operational mail process in good shape? Integrating your technology! Learn about integrations to streamline operational mail processes.
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Incomplete data leads to lost opportunities and failed campaigns. If your team has a data problem, learn how direct mail marketing data enrichment can help.
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Interested in improving your direct mail CTAs and learning best practices? Dive deeper into this guide to discover top tips, strategies, examples, and more.
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Adding a QR code to your next direct mail marketing campaign? Follow the example of these brands featured in our best direct mail campaigns collection!
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Ready to power up your team's productivity and remove manual processes in sending mail? Learn how to automate operational mail with APIs. Continue reading!
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Learn how to use customer testimonials and other user-generated content in your direct mail campaigns to achieve increased engagement and conversions.
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Without data, you lack the insight to optimize your marketing budget. This guide focuses on omnichannel metrics, why they matter, and how to use them.
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Direct mail for retail doesn't have to be rocket science. Delight customers and raise ROI by using customer behavior triggers and mailer formats correctly.
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Online elements and design standards can also work for offline marketing designs when used appropriately! Learn how to apply webpage practices to direct mail.
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We know about thinking outside of the box, but what about inside the mailbox? These creative direct mail examples could increase response rates and ROI!
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Learn more about the Lob team! Get to know Lob's COO, Ryan Ferrier, in this Humans of Lob post and discover what's influenced him most.
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Looking for inspiration for your next direct mail marketing campaign for your eCommerce or D2C brand? Look no further! Get inspired by these best mailers!
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Direct mail images are crucial for higher conversion rates. This guide covers everything you need to know to create picture-perfect direct mail campaigns.
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Ready to optimize your omnichannel strategy to improve lead generation? Lob created a checklist to guide you as you think through your goals. Discover it here.
Get the highlights from our recent webinar that covered key insights reported in the 2023 State of Direct Mail!
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In this blog, we’re covering a few ways you can use direct mail to better market your loyalty program and share the love of your brand with customers.
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Ready to shake up your marketing plan? Here's how cohesive direct mail campaigns and digital channels boost response rates and ROI. Plus, how to get started.
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Do people ever mistake your personalized mailers for junk mail? These direct mail best practices will help you reach more customers instead of getting trashed.
Our developer experience team is small but mighty. So mighty in fact that we released 7 SDKs in 2022. Learn about our secret weapon that helps us code at scale.
Why we chose Tailwind CSS over other options like Material or Bootstrap—lessons learned and how it's working out
New @lob/sqs-consumer: an open-source library with support for AWS SDK V3, updated dependencies, a new Jest test suite, and fixes FIFO queues
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Economic concerns are influencing direct mail marketing budgets. Here's how to optimize and future-proof your marketing budget to supercharge your ROI.
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Google will be phasing out third-party cookies. Here's what that means as a marketer and how you can supercharge your omnichannel strategy with direct mail.
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Not seeing the response rates for direct mail you expect? Discover four common pitfalls direct mail marketers face and how they hurt engagement and conversion.
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There’s no one-size-fits-all when it comes to direct mail for healthcare. Get insight into the tried-and-true direct mail strategies for healthcare.
Watch the recorded webcast to learn how to use a direct mail automation platform to increase conversion rates with personalized direct mail.
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Watch the webinar to hear the newest data on consumers’ usage, preferences, and engagement with direct mail.
Watch this demo as we walk step-by-step through the creation of a strategic direct mail campaign.
Watch the webinar to learn how to automate and streamline your direct mail workflows to save time and money, & implement large-scale experiments that drive ROI.
Learn how to identify, enrich, and reach highly targeted audiences to maximize the effectiveness of your direct mail campaigns with Lob Audience.
Learn how enterprise marketers use direct mail to drive growth in a changing marketing environment with Lob and Comperemedia's annual State of Direct Mail.
Watch this session to learn how Lob’s direct mail automation platform saves our nonprofit customers time and money by automating direct mail programs.
Join the experts at Lob to learn how to create a marketing strategy that crushes ROI and budget goals and withstands economic uncertainty.
This webinar will give you real-life methods that today’s top marketers use to keep customers engaged, loyal, buying more, and coming back.
Learn how to run direct mail acquisition campaigns that drive conversions by combining online and offline marketing channels in our latest webinar.
Learn how adding offline channels such as intelligent direct mail and out-of-home advertising to your omnichannel mix drives engagement, leads, and sales.
Learn how to utilize Lob's APIs to integrate and customize your offline communications with your current systems in our latest webinar.
Learn how to utilize Lob's APIs to integrate and customize your offline communications with your current systems in our latest webinar.
Learn how to utilize Lob's APIs to integrate and customize your offline communications with your current systems in our latest webinar.
Learn how to utilize Lob's APIs to integrate and customize your offline communications with your current systems in our latest demo.
Learn how to drive donor engagement with highly personalized letters and postcards through Lob for Salesforce in our on-demand demo.
Learn what it costs you in time and money to process and mail checks and how you can increase customer satisfaction with improved payments processing.
Learn why paper artifacts are an important part of the accounts receivable process and why automated accounts receivable is valuable and being rapidly adopted.
Learn how you can take advantage of Lob’s direct mail capabilities and seamlessly integrate it into any business workflow within Salesforce.
Learn how brands are leveraging advanced machine learning techniques to enhance the relevance of offers through personalization in our on-demand webinar.
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As we head into 2021, an air tight loyalty strategy rooted in first-party data will be critical for marketing teams that need to hit their number.
Watch direct mail examples of successful companies that execute across digital and direct mail channels with learnings you can apply to your own campaigns.
Digital transformation has become essential for organizations that want to successfully navigate through uncertainty and stay competitive.
Watch Lob discuss how organizations in regulated industries use modern technology to simplify workflows and create strategic advantages that strengthens brand.
Having sent mail to one out of two households, Lob has a deep understanding of how mail travels through USPS and how recent changes are affecting them.
USPS reviews their newest initiatives that allow for companies to push the envelope in ways that make direct mail more efficient and insightful.
Learn how to set up front-end address autocomplete and verification for your customer-facing webform easily with our on-demand overview and demo.
Learn how marketers across industries can leverage new technologies to increase engagement and LTV.
There are four main challenges every business faces when setting up direct mail programs at large scale: resourcing, budget, optimization, and execution.
Learn how technology is transforming direct mail processes, and allowing organizations to be more responsive while reducing costs in our on-demand symposium.
Learn how enterprise organizations use modern technology to simplify workflows and create strategic advantages that drive real business results.
Technology has transformed direct mail, allowing for FinServ organizations to send timely, relevant mail that saves time, processing, and verification costs.
Learn how insurance leaders transformed their customer engagement and outreach offline by leveraging modern technology to coordinate across multiple channels.
Learn how organizations use Lob to boost engagement throughout the customer lifecycle, with intelligent direct mail in our on-demand webinar.
Learn how these organizations are using automated direct mail to save on operational costs and compliance with triggered mail and detailed tracking analytics
Learn how modern insurers are embracing intelligent direct mail to transform their physical mail to fully automate, personalize, and trigger mail.
Learn how to automate direct mail campaigns from within your marketing automation or CRM tools in our on-demand webinar.
Learn how to integrate Lob’s direct mail automation into Blueshift’s data activation platform, and get the most out of your omnichannel marketing campaigns.
Learn how to increase the scalability, reliability, and flexibility of your direct mail efforts and mitigate the risks of sending direct mail in our webinar.
Learn how you can effectively leverage direct mail throughout your customer journeys and innovative direct mail use cases across the customer lifecycle.
Use Address Verification API to identify fraudulent activity to reduce erroneous entries in your KYC solution and eliminate costly undeliverable mail.
Learn how you can integrate Lob Address Verification API in minutes to reduce bad address data by 97% and stop sending mail to an undeliverable addresses.
Learn how you can integrate Lob Address Verification API in minutes to reduce bad address data by 97% and stop sending mail to an undeliverable addresses.
Learn how to create a memorable eCommerce customer experience through personalization and enhancing customer data to streamline delivery and reduce costs.
Direct mail has long been utilized by marketers. While this proves its importance, it fails to give insight on what strategy marketers are utilizing.
Reduce bad addresses by 97% so you don’t waste another dime on undeliverable mail, watch our demo video and start verifying addresses in minutes.
High-performing direct mail leverages design, personalization, messaging and more to catch the eye of the reader. Here are 5 examples of effective print and mai
Learn how world-class operations teams use technology to recover lost revenue through customer centric collections strategies and prevent future revenue loss.
Whether it’s for retargeting, retention, or re-engagement, these direct mail best practices can supercharge campaigns across the customer lifecycle.
Save your seat to get a real-time pulse check from marketers about the current state of direct mail and its role in driving results.
Master direct mail marketing effortlessly with Lob’s cheat sheet. Discover advanced audience targeting, automation, personalization, and analytics strategies. Learn more!
The future of direct mail is automation and enterprise brands are ditching legacy workflows for better, more efficient ways of executing direct mail that drive greater response and ROI, can be triggered based on customer behavior, tracked, and are carbon-neutral.
Lob shares the secret sauce to direct mail marketing with dos and don’ts to make your direct mail as effective as possible to drive more customer lifetime value.
We're talking about all things marketing AI on today's Lobcast Podcast! Special guest Pini Yakuel from Optimove joins us to chat about AI in marketing.
We're doing things differently today on the Lobcast Podcast and deconstructing what's working in some real-life direct mail campaigns. Watch now!
In this podcast, hear the findings from our 2023 State of Direct Mail Consumer Insights report to uncover consumers’ perspectives on direct mail.
Testing, testing! Come learn all about A/B testing in marketing campaigns, especially in direct mail, on this episode of the Lobcast Podcast. Listen now!
Let’s break down marketing ROI and talk about how direct mail can be a great channel for improving ROI and lifting the results of other marketing channels.
Optimization is a journey, not a destination. On this podcast episode, we’re digging into the principles behind continuous marketing optimizations.
On this episode of the Lobcast Podcast, we're talking best practices for personalization in marketing, whether it's direct mail or digital marketing.
Mix up an orange margarita and listen in as we talk about automating and optimizing operational mail on the Lobcast Podcast. Guest speaker is Dave Krawczuk
We’re mixing up some margaritas and talking all things marketing metrics, both digital and direct mail, on the Lobcast Podcast. Listen to the episode now!
Listen to episode 12 of the Lobcast Podcast to learn how to use marketing data and lists to improve your marketing campaigns and drive better ROI.
It's springtime and it's time to spring into action when it comes to tidying up spring marketing campaigns. Learn more on this Lobcast Podcast episode.
Mix up a whiskey sour and listen to this episode of the Lobcast Podcast where we're talking all things marketing operations and spring cleaning workflows.
Learn how to harness the power of intelligent mail in your marketing strategy to drive better ROI on this episode of the Lobcast Podcast.
Get the latest facts and findings when it comes to how marketers are using direct mail as we talk about the 2023 State of Direct Mail on the Lobcast.
Listen to episode 7 of the Lobcast Podcast where we share how marketers can slide into a new DM: Direct Mail! Hear about best practices and how to start!
Mix up a tequila sunrise and listen in to episode 6 of the Lobcast Podcast as we talk about timeless marketing tactics to add to your 2023 strategy.
Mix up a mocktail and listen in to episode 5 of the Lobcast Podcast as we talk 2023 marketing trends and marketing resolutions.
Mix up a beermosa and listen in to episode 4 of the Lobcast Podcast to hear our chat about direct mail budgets and how direct mail fits in marketing.
Listen in as we talk about all things marketing mail, both email and direct mail, on episode 3 of the Lobcast Podcast: Mixers and Marketing!
Listen in as we talk about the 2022 State of Direct Mail Consumer Insights and key findings marketers need to know about direct mail marketing.
Mix up a dark and stormy and hear how marketers are leveraging direct mail in their marketing on episode 1 of the Lobcast Podcast: Mixers and Marketing!
Paul Bobnak at Who's Mailing What! interviews Lob's own Summer Hahnlen about how driving ROI through personalized direct mail.
From direct mail newbie to seasoned professional, Lob's Direct Mail Marketing Master Class has something for everyone. Discover the latest trends and stats, learn how to optimize your campaigns, reveal how-to's to help you execute your direct mail more efficiency and effectively.
