Lob's website experience is not optimized for Internet Explorer.
Please choose another browser.

Direct MailResources

Your one-stop shop for direct mail resources to help you crush your goals.

Content type
Industry
Solution
Role
Filter Name
Clear all

Browse all resources

One-pager

2024 State of Direct Mail Marketing: Telecommunications Edition

Download the '2024 State of Direct Mail' report by Lob to unlock effective campaign strategies, data insights, and format trends in telecommunications marketing. Get your copy now!

Get one-pager
One-pager

2024 State of Direct Mail Marketing: Insurance Edition

Download this '2024 State of Direct Mail' one-pager from Lob to understand the data that’s used to trigger and personalize direct mail campaigns.

Get one-pager
One-pager

2024 State of Direct Mail Marketing: Financial Services and Banking Edition

Download this '2024 State of Direct Mail' one-pager from Lob to learn more about direct mail’s performance in financial services organizations.

Get one-pager
One-pager

2024 State of Direct Mail Marketing: eCommerce Edition

Download this '2024 State of Direct Mail' one-pager from Lob to understand what data is used in direct mail marketing.

Get one-pager
One-pager

2024 State of Direct Mail Marketing: Healthcare Edition

Download this 2024 State of Direct Mail one-pager from Lob to understand how to use this in-home marketing channel to reach patients.

Get one-pager
One-pager

2023 State of Direct Mail Consumer Insights: Insurance Edition

See how consumers engage with direct mail in this one-pager for insurance companies taken from this 2023 State of Direct Mail Consumer Insights report from Lob. 

Get one-pager
One-pager

2023 State of Direct Mail Consumer Insights: Financial Services and Banking Edition

Discover how Lob's direct mail platform helps financial services reach customers. Download our 2023 State of Direct Mail report to see why consumers read and value physical mail.

Get one-pager
One-pager

2023 State of Direct Mail Consumer Insights: Retail Edition

Grab shoppers' attention with high-impact direct mail. Lob's platform helps retailers stand out. Download our 2023 State of Direct Mail report to see why physical mail drives engagement.

Get one-pager
One-pager

2023 State of Direct Mail Consumer Insights: eCommerce Edition

Drive traffic & sales with direct mail. 64% of consumers act after receiving e-commerce direct mail! Download Lob's report for consumer insights & strategies to boost conversions & ROI.

Get one-pager
One-pager

2023 State of Direct Mail Consumer Insights: Healthcare Edition

Reach patients & drive action! 81% read healthcare direct mail & 64% take action. Download Lob's report for consumer insights & strategies to engage patients with direct mail.

Get one-pager
eBook

2024 State of Direct Mail Marketing

Get a real-time pulse check from marketers about the current state of direct mail and its role in driving results in the State of Direct Mail Marketing Report.

Read eBook
eBook

A Data Driven Guide to Holiday Direct Mail Success

Discover proven strategies to maximize your holiday campaign's impact and drive seasonal sales.

Read eBook
eBook

2023 State of Direct Mail: Consumer Insights

Download the benchmark report to get actionable consumer insights to shape and enhance your direct mail strategy.

Read eBook
eBook

Optimizing Direct Mail for Maximum Results

In this eBook, you'll learn how to create highly effective direct mail campaigns that drive results.

Read eBook
eBook

eBook: Operational Mail Handbook

Download Lob's Operational Mail Handbook eBook to learn how to automate, integrate, and optimize your direct mail operations in 3 easy to follow lessons.

Read eBook
eBook

The 2023 State of Direct Mail

The 2023 State of Direct Mail report reveals how marketers use direct mail to drive growth, how they measure the impact, and how marketing budgets are changing.

Read eBook
eBook

The Modern Marketer’s Guide to Intelligent Direct Mail: Insurance Industry Edition

In this guide, you’ll learn how you can effectively harness intelligent direct mail to improve the ROI of your direct mail campaigns.

Read eBook
eBook

The Modern Marketer’s Guide to Intelligent Direct Mail: Financial Services & Banking Edition

Learn how intelligent direct mail by modernizing and optimizing your financial services direct mail practices to deliver stellar consumer experiences.

Read eBook
eBook

Expanding Audiences Through Print & Mail

Learn how developers can show others how sending personalized direct mail can be as simple as dispatching an email campaign with this high-level resource.

Read eBook
eBook

The Modern Marketer’s Guide to Crush ROI & Budget Goals with Direct Mail

Learn which marketing channels and tactics maximize your ROI and ensure the marketing budget you spend is strategic and laser-focused on generating revenue.

Read eBook
eBook

The Modern Marketer’s Guide to Customer Retention Using Direct Mail

This practical guide will give you real-life methods pro marketers use to keep customers engaged, loyal, and buying more. ‍

Read eBook
eBook

The Modern Marketer’s Guide to Reactivating Customers with Direct Mail

This guide will share real-life winback strategies from marketers using intelligent direct mail to re-engage, reactivate customers, and increase revenue.

Read eBook
Case study

Housecall Pro

Housecall Pro experienced increased repeat business among their Pros.

Read customer story
Case study

Branch

Discover how Branch partnered with Lob to retain 25% more customers.

Read customer story
Case study

Mabel

Discover how Mabel gets 30-50x response rates on its direct mail campaigns.

Read customer story
Case study

VentureStack

VentureStack has shifted 90% of its marketing budget to direct mail. See why.

Read customer story
Case study

Encamp

Discover how Encamp leverages automated direct mail for streamlined compliance.

Read customer story
Case study

Healthcare company

In Good Shape: Healthcare company uses direct mail to activate 45% of accounts

Read customer story
Case study

NEXT

NEXT made a bet on a new channel and increased performance 4X.

Read customer story
Case study

thredUP

A successful reactivation campaign helped thredUp re-engage customers.

Read customer story
Case study

iExit

iExit drives conversions and ARR with direct mail acquisition campaigns

Read customer story
Case study

Marley Spoon

Marley Spoon found the recipe for conversion success with intelligent direct mail.

Read customer story
Case study

BlueChip Financial

BlueChip Financial reduces potential mail costs by 50% with Lob Address Verification.

Read customer story
Case study

Travis Manion Foundation

TMF Reduces Direct Mail Costs by 50% with Automated Donor Acknowledgement Letters

Read customer story
Case study

Congress.Cards

Congress.Cards Drives Advocacy through Direct Mail

Read customer story
Case study

Resistbot

Resistbot Connects Constituents with Elected Officials through Direct Mail

Read customer story
Case study

MuckRock

MuckRock Elevates Staff Time with Automated Direct Mail

Read customer story
Case study

Inside Real Estate

Inside Real Estate Improves Response Rates by 5x with Personalized Direct Mail

Read customer story
Case study

JustFix.nyc

JustFix.nyc Tackles Housing Displacement With Automated Direct Mail

Read customer story
Case study

Spire Law

Spire Law uses Lob to ensure accurate delivery addresses and seamless mail workflows

Read customer story
Case study

VillageCareMAX

VillageCareMAX Saves Over 4,000 Hours a Year by Automating HIPAA-Compliant Direct Mail

Read customer story
Case study

CouchSurfing

Couchsurfing Uses Postcards & Address Data to Build Trust With Their Users

Read customer story
Case study

Myriad Women’s Health

Myriad Sends Trigger Based Direct Mail & Improves Collections by 20%

Read customer story
Case study

Clover Health

Clover Automates HIPAA-Compliant Direct Mail

Read customer story
Case study

RealMailers

RealMailers Automates Direct Mail Marketing to Help Their Clients Sell Homes

Read customer story
Case study

Ameelio

Ameelio Tackles Criminal Justice Reform Through Direct Mail

Read customer story
Case study

Realeflow

Realeflow Doubles Adoption Rates with Direct Mail

Read customer story
Case study

Saylent

Saylent Improves Customer Engagement for Banks & Credit Unions

Read customer story
Case study

B-Stock

B-Stock Eliminates Manual Oversight with CASS Address Verification

Read customer story
Case study

Clearcover

Clearcover Scales Customer Servicing & Compliance

Read customer story
Case study

Carewell

Carewell Uses Lob Address Verification API to Build Customer Loyalty and Cut Costs

Read customer story
Case study

Current

Current Reduces Compliance Spend While Improving Their Customer Experience

Read customer story
Case study

Honeydue

Honeydue Delivers Real-Time Address Validation to Enhance Customer Experience

Read customer story
Case study

CPH & Associates

CPH Insurance Reduces Direct Mail Lead Time by 98%

Read customer story
Case study

Fundraise Up

Lob Address Verification API Helps Fundraise Up Increase Donations

Read customer story
Blog post

Trends in Direct Mail Technology: An Interview with Paul Bobnak

We interviewed direct mail marketing expert Paul Bobnak to get his thoughts on direct mail technology trends discussed in a recent webinar with USPS. Read more!

Read blog post
Blog post

State of Direct Mail Marketing in the Healthcare Industry

Want healthcare-specific statistics from our 2024 State of Direct Mail Marketing report? Find them here in our breakdown of direct mail use in healthcare.

Read blog post
Blog post

What are Legal Letters?

Discover how legal letters enhance direct mail marketing strategies. Learn best practices for this particular mail type and why it works so well in marketing!

Read blog post
Blog post

Turn Email Drip Campaigns Into Offline Marketing Campaigns

Ready to increase the ROI of your drip campaigns? Learn how to move your email drip campaigns offline and into direct mail marketing campaigns. Read more!

Read blog post
Blog post

USPS Informed Delivery: Your Direct Mail Marketing Guide

Learn everything you need to know about using Informed Delivery from the United States Postal Service in your direct mail marketing efforts.

Read blog post
Blog post

Best Direct Mail Campaigns: Omnichannel Marketing

See how direct mail fits seamlessly into an omnichannel or multi-channel marketing campaign with these examples from our Best Direct Mail Campaigns collection.

Read blog post
Blog post

Surprising Direct Mail Marketing Statistics with Paul Bobnak

We sat down with direct mail expert Paul Bobnak to see what he thought of the surprising and not-so-surprising stats in our 2024 State of Direct Mail report.

Read blog post
Blog post

Key Takeaways From the Getting Ahead of Direct Mail Technology Trends Webinar

Miss our recent conversation with Sheila Holman from USPS on direct mail technology and trends? Read the recap here to get the key takeaways from the webinar.

Read blog post
Blog post

State of Direct Mail Marketing: Telecommunications Industry

Discover the power of direct mail marketing in the telecommunications industry. Learn how to boost ROI with insights from Lob's 2024 State of Direct Mail report

Read blog post
Blog post

Best Direct Mail Campaigns: Customer Reactivation

Creating a winback or customer reactivation campaign? Learn how to leverage direct mail as part of it by learning from these direct mail examples!

Read blog post
Blog post

What are Trifolds in Direct Mail Marketing?

Discover the benefits of trifold self-mailers in direct mail marketing. Learn best practices, industry uses, and how to track ROI effectively with direct mail.

Read blog post
Blog post

State of Direct Mail Marketing: Insurance Industry

Discover how direct mail marketing revolutionizes customer retention and acquisition in the insurance industry. Get the industry-specific stats now!

Read blog post
Blog post

Key Takeaways From the Latest From Lob: Trifolds, Legal Letters, and Snap Packs Webinar

Miss our recent webinar on the new form factors available with Lob? Get the key takeaways on these direct mail types: trifolds, legal letters, and snap packs.

Read blog post
Blog post

Transformational CMO Assembly Recap: Marketing Trends

Discover what trending marketing topics CMOs are paying attention to by reading our recap of the Millennium Alliance's Transformational CMO Assembly.

Read blog post
Blog post

What are Snap Packs in Direct Mail Marketing?

Discover how snap packs can elevate your direct mail marketing strategy. Learn about their benefits, best practices, and tracking methods for optimal ROI.

Read blog post
Blog post

Marketing Segmentation 101

Discover how marketing segmentation can enhance your direct mail campaigns. Learn about the different segmentation strategies to create relevant messages.

Read blog post
Blog post

State of Direct Mail Marketing in the Finance and Banking Industry

Discover the latest trends in direct mail marketing for financial services. Learn how banks are using data and personalization in direct mail campaigns.

Read blog post
Blog post

The State of Direct Mail Marketing in the eCommerce Industry

Explore how eCommerce marketers are boosting ROI with direct mail automation, personalization, and integration with digital data. Get the key insights!

Read blog post
Blog post

How To Apply the State of Direct Mail Findings to Your Marketing Strategy

Unlock the potential of direct mail in your omnichannel strategy with key findings from Lob's 2024 State of Direct Mail report.

Read blog post
Blog post

The Ultimate Guide to Direct Mail Personalization

Discover the power of personalization to elevate your direct mail marketing strategy. Learn about segmentation and personalization best practices. Read more!

Read blog post
Blog post

Planning Your Acquisition Campaigns in Marketing

Discover how to leverage direct mail for effective customer acquisition. Learn from the experts about data-driven marketing best practices to acquire customers.

Read blog post
Blog post

Best Direct Mail Campaigns: Customer Retention

Creating a customer retention marketing campaign and want to use direct mail? Learn from these best direct mail campaigns focused on customer retention!

Read blog post
Blog post

Key Takeaways From the 2024 State of Direct Mail Webinar

Miss the 2024 State of Direct Mail webinar? Get the key takeaways and insights in this State of Direct Mail webinar recap blog! Continue reading.

Read blog post
Blog post

Direct Mail: Timeless and Trusted

Discover the enduring power of direct mail marketing and its unique ability to connect with consumers on a personal level, standing out amidst digital noise.

Read blog post
Blog post

4 Considerations for Direct Mail in 2024

We sat down with two direct mail experts at Lob to discuss trends for direct mail marketing in 2024. Read up on the key takeaways from that discussion!

Read blog post
Blog post

The Ultimate Guide to Conducting a Marketing Audit

Discover the benefits of a marketing audit to align strategies with business goals, optimize resources, and enhance campaign effectiveness. Continue reading!

Read blog post
Blog post

How to Create a Direct Mail Marketing Calendar

Learn how to create a direct mail marketing calendar that aligns with digital strategies for cohesive messaging and trackable results to further improve ROI.

Read blog post
Blog post

Best Direct Mail Campaigns: Customer Acquisition

Ready to acquire new customers via direct mail marketing? Learn from these three brands that are sending some best direct mail campaigns to acquire customers.

Read blog post
Blog post

5 Effective Ways to Boost Your Product Launch With Direct Mail

Discover how to leverage direct mail for your product launch. Learn effective strategies for creating anticipation, driving sales, and engaging customers.

Read blog post
Blog post

Top 23 Lob Marketing Blogs of 2023

Before we welcome 2024, let's take a second look at our most popular Lob blogs on direct mail marketing topics in 2023. Read the roundup of blogs!

Read blog post
Blog post

USPS Pricing Increase in January 2024

USPS is raising prices on postage effective January 21, 2024. Learn more about this change and why it's going into effect on the Lob blog. Read more!

Read blog post
Blog post

How to Prepare for a Direct Mail Pilot

Ready to validate different direct mail automation platforms? Learn how to prepare for a direct mail pilot to find the right solution for your needs.

Read blog post
Blog post

Lob Joins The Standard Webhooks Initiative

Lob

Read blog post
Blog post

Incremental Lift for ‘24 - Prove Your Worth!

Read this guest blog from John Miglautsch on how to drive incremental lift and revenue with the right direct mail marketing campaign - and testing! Read more!

Read blog post
Blog post

12 Marketing Lessons From Holiday Movies

Happy holidays! Holiday movies have taken over our TVs, but are there lessons we can learn from these classics as marketers? Check out what we learned!

Read blog post
Blog post

Best Direct Mail Campaigns: Personalization

Looking for examples of personalization in direct mail marketing campaigns? Look no further to see how these best direct mail campaigns are personalized.

Read blog post
Blog post

How To Increase Conversion Rates in Marketing Campaigns

Learn how to increase your conversion rates in your marketing campaigns. Understand the importance of tracking and measuring conversions. Read more!

Read blog post
Blog post

Checkout Optimization For Ecommerce Sites: Enhancing The Holiday Shopping Experience

Go into the holiday shopping season with your ecommerce website's checkout fully optimized and ready to incorporate direct mail marketing after the purchase!

Read blog post
Blog post

Customer Segmentation 101

Learn how to segment your audience for better engagement and maximize ROI, especially via your direct mail marketing campaigns. Read the segmentation guide!

Read blog post
Blog post

Key Takeaways From the Data-Driven Direct Mail: Personalization Best Practices Webinar

Miss our recent webinar on personalization best practices in direct mail marketing? Get the key takeaways in this recap blog. Read more!

Read blog post
Blog post

5 Ways to Use Direct Mail in Outbound Sales

Discover how direct mail can amplify your outbound sales efforts. Learn the secrets to creating effective direct mail campaigns and drive ROI.

Read blog post
Blog post

Best Direct Mail Campaigns: Birthday Marketing Campaigns

Looking for a new way to retain customers with direct mail marketing? Check out these best direct mail campaigns that feature birthday messaging. Read more!

Read blog post
Blog post

Unlocking the Power of UTM Parameters in Direct Mail Marketing

Learn more about using UTM parameters in your marketing campaigns to better analyze results and how to use UTMs in direct mail marketing. Read more!

Read blog post
Blog post

4 Direct Mail A/B Tests to Test in 2024

Learn about four elements you should be A/B testing in your direct mail marketing campaigns as we move into 2024 and run new campaigns! Read more!

Read blog post
Blog post

Best Direct Mail Campaigns Special Edition: Black Friday & Cyber Monday Marketing

Get inspired to create a great direct mail campaign for Black Friday and Cyber Monday with these examples of best direct mail marketing campaigns!

Read blog post
Blog post

Lob's Address Verification solution achieves CASS Cycle O certification

Lob's Address Verification solution achieves CASS Cycle-O certification

Read blog post
Blog post

So Easy They’re Scary Solutions to Your Direct Mail Marketing Challenges

It's scary out there, especially if you're managing direct mail marketing manually! Learn some easy solutions to your direct mail challenges in this blog!

Read blog post
Blog post

Scarcity Principles in Marketing for Retail and Ecommerce

Learn how to apply scarcity principles to your retail/ecomm marketing plans to drive more conversions. Read up on six ways to do so, including in direct mail!

Read blog post
Blog post

Generating Sales With Direct Mail

Discover how adopting direct mail into your omnichannel marketing strategy can generate sales and increase conversions and drive better ROI. Learn more!

Read blog post
Blog post

Direct Mail Marketing: What Marketers Can Learn from Each Other and Consumers

We compared the State of Direct Mail marketers report against the consumer version to see what key themes and trends emerged that marketers can learn from!

Read blog post
Blog post

3 Focus Areas for Direct Mail Strategies and How to Measure the Results

Where should you focus your efforts when it comes to direct mail marketing? We'll share our picks for three areas to focus on first with direct mail. Read more!

Read blog post
Blog post

Best Direct Mail Campaigns: Happy Holidays

The holidays are upon us, and if you need a dash of inspiration for your holiday direct mail campaigns, check out these great examples featured on our blog!

Read blog post
Blog post

How to Send Mail with Lob

Curious about Lob's automated direct mail solution? Learn how to send mail with Lob whether it's programmatically or as a one-off campaign in this blog!

Read blog post
Blog post

Direct Mail Delivering Opportunities to Marketers: A Recap of the USPS and Lob AdWeek’s BrandWeek Session

Miss the USPS and Lob session on Direct Mail Delivering Opportunities at AdWeek's BrandWeek event? Get the key takeaways in this blog recap. Read more!

Read blog post
Blog post

The Power of Timing: Revolutionize Your Real Estate Marketing with Direct Mail

Learn more about the art of timing when it comes to creating impactful direct mail marketing campaigns in the real estate industry. Continue reading!

Read blog post
Blog post

Resource Roundup: Your Reference Guide to Sleigh Holiday Marketing

We've rounded up all the resources you'll need for your holiday marketing strategies and tactics right in this blog. Read the holiday marketing roundup now!

Read blog post
Blog post

Key Takeaways From the DELIVERED Conference’s Revolutionizing Direct Mail Session

Read up on three key takeaways from the Revolutionizing Direct Mail session, about A/B testing direct mail, at the 2023 DELIVERED Conference. View the recap!

Read blog post
Blog post

Humans of Lob: Steven Waldon

Get to know Staff Executive Assistant, Steven Waldon, in this Humans of Lob blog post!

Read blog post
Blog post

5 Things To Try in Your Direct Mail — Based on Real Results

Looking to boost your marketing ROI? Try these five direct mail strategies based on actual results from direct mail case studies from Lob.

Read blog post
Blog post

It’s Time For A Check-Up On Your Healthcare Direct Mail

Is it time for a “check-up” on your healthcare direct mail strategy? These direct mail best practices will help you ensure the health of your next campaign.

Read blog post
Blog post

Best Direct Mail Campaigns: Consumer Insights in Action

See some real-life best direct mail campaigns that follow what the data shows from our 2023 State of Direct Mail Consumer Insights report. Read more!

Read blog post
Blog post

Master Direct Mail Marketing with Lob’s Master Class

Head back into the classroom, virtual that is, and learn just like the kids are doing. Take a course from Lob Master Class to master some new marketing skills.

Read blog post
Blog post

Marketing Checklist for Holiday Campaigns

It's time for marketers to prepare for the holiday season. Use this marketing checklist to maximize your holiday campaigns this year, especially direct mail.

Read blog post
Blog post

Evaluating Your Customer Acquisition Marketing Efforts: The Role of AI in Direct Mail

Artificial intelligence is changing how direct mail campaigns are executed. Learn how AI can help you get the most out of your direct mail marketing budget.

Read blog post
Blog post

Sound Bites: Lobcast Podcast Episodes 19-21

Check out some mic-drop quotes and key takeaways from our recent Lobcast Podcast episodes on this recap blog.

Read blog post
Blog post

Eye on Direct Mail: The Pull of Tactile Marketing in a Digital World

Learn how to cut through the digital marketing noise with physical marketing assets! Direct mail is a powerful channel that can work hand-in-hand with digital.

Read blog post
Blog post

From Mailbox to Conversion: 5 Powerful Additions for Direct Mail Success

Ready to unlock the true potential of direct mail marketing? Read up on these 5 strategies to increase the response and conversion rates of your next campaign.

Read blog post
Blog post

Maximizing Direct Mail Marketing ROI

Learn how to optimize your direct mail marketing spend and increase your return on investment (ROI), all the while giving your customers what they want.

Read blog post
Blog post

A Conversation With Lob Leadership on Consumer Insights on Direct Mail

We asked our direct mail marketing experts to weigh in on the findings in our 2023 State of Direct Mail Consumer Insights report. See what they had to say!

Read blog post
Blog post

Incorporating Direct Mail into Customer.io Workflows

Integrate Direct Mail into Customer.io messaging automation platform

Read blog post
Blog post

Segment & Lob: From Data to Direct Mail

Learn how to integrate Direct Mail with Lob into Segment, a leading customer data platform.

Read blog post
Blog post

Best Direct Mail Campaigns: Direct Mail and Email Marketing Combined

Get inspired to create an ROI-driving marketing campaign that leverages direct mail and email with these examples from our Best Direct Mail Campaigns!

Read blog post
Blog post

Precision and Profit: How Predictive Analytics Supercharges Direct Mail Campaigns

Learn how predictive analytics can increase direct mail campaign response rates and ROI and how to leverage this technology in your marketing.

Read blog post
Blog post

How to Use Direct Mail When a Customer Unsubscribes

When customers unsubscribe from your email list, the last thing to do is nothing. Here's why retention marketing via direct mail works, and how to get started.

Read blog post
Blog post

Webinar Recap: 2023 State of Direct Mail Consumer Insights

Miss our 2023 State of Direct Mail Consumer Insights webinar? Get the key takeaways in our webinar recap blog and learn about the findings.

Read blog post
Blog post

Humans of Lob: Karmbir Chima

Get to know Karmbir Chima, a software engineer, in this Humans of Lob blog post! When he's not working on software, you'll find him in his kitchen!

Read blog post
Blog post

How to Manage a Direct Mail Marketing Campaign From Start to Finish

Learn how to manage a direct mail marketing campaign from start to finish. Here are the seven steps to execute a results-driving direct mail campaign.

Read blog post
Blog post

Mastering the Art of Building Targeted Audience Lists for Direct Mail

Learn how to master the art of building targeted audience lists to drive ROI for your direct mail marketing campaigns. Continue reading!

Read blog post
Blog post

Balancing Personalization and Data Accuracy in Your Direct Mail

Discover how to balance personalization with data accuracy in your direct mail campaigns to ensure targeted, timely, and deliverable marketing campaigns.

Read blog post
Blog post

Sound Bites: Lobcast Podcast Episodes 17-18

Get the key takeaways and expert advice shared by our recent guests on the Lobcast Podcast in this recap blog post. Continue reading!

Read blog post
Blog post

See Your Sustainability Stats

Now you can see your direct impact toward sustainability. Lob launched a new feature in the dashboard for all customers to surface their contributions.

Read blog post
Blog post

5 Hacks for Quickly Creating a Direct Mail Campaign

Learn how to create an effective and results-driving direct mail campaign quickly this summer with these five marketing hacks. Continue reading to learn more!

Read blog post
Blog post

The Power of Direct Mail With Traditional Marketing Channels

Discover how to partner direct mail with more traditional marketing channels to improve your campaign's results and your ROI. Learn more!

Read blog post
Blog post

Best Direct Mail Campaigns: Financial Letters

Get inspired to create your next best letter-based direct mail campaign by seeing what works for these three financial services brands utilizing direct mail.

Read blog post
Blog post

Humans of Lob: Stephanie Haarhaus

Get to know Senior Customer Success Manager Stephanie Haarhaus, who loves helping customers, baking, and sailing, in this Humans of Lob blog post.

Read blog post
Blog post

Webinar Recap: Best Practices for Effective Direct Mail

Miss our recent webinar, Best Practices for More Effective Direct Mail? Get the key takeaways in this blog to learn how to optimize your direct mail marketing.

Read blog post
Blog post

How to Earn Trust With Your Marketing Leads and Customers

Successful marketing strategies require one thing from your prospects and customers: trust. Learn how to earn that trust in this blog post from Lob.

Read blog post
Blog post

Sound Bites: The Lobcast Podcast Recap

See the key takeaways, highlights, and memorable quotes from our recent Lobcast Podcast episodes on a variety of marketing and direct mail topics.

Read blog post
Blog post

Best Direct Mail Campaigns: E-Commerce and Online Retailer Brands

Need some inspiration for your next direct mail marketing campaign? If you're in e-commerce or retail, be sure to check out these best direct mail campaigns!

Read blog post
Blog post

How to Write a Direct Mail Creative Brief

Set yourself up for success and learn what belongs in your creative brief for your next direct mail marketing campaign. Read more!

Read blog post
Blog post

6 Things To Think About Before Retargeting Anonymous Website Visitors

Wouldn't it be great if you could use retargeted marketing to interact with your website's anonymous visitors? Lob can show you how, not just with direct mail!

Read blog post
Blog post

Repurposing Sales Content into Direct Mail Campaigns

Learn how to leverage all your great sales content in a new channel: Direct mail! Repurpose your best assets for a direct marketing medium. Learn more!

Read blog post
Blog post

Webinar Recap: Optimizing Direct Mail for Maximum Results

Miss our recent webinar on optimizing your direct mail marketing? Check out our recap of the webinar to get the key takeaways. Read more!

Read blog post
Blog post

Your Summer School Reading List: A/B Testing in Direct Mail

Keep your A/B testing skills sharp this summer with this reading list of resources on A/B testing in direct mail marketing. Continue reading!

Read blog post
Blog post

4 Direct Mail Tactics to Try This Summer

Things are heating up this summer and that should include your direct mail marketing. Learn more about direct mail strategies that drive results in the summer.

Read blog post
Blog post

5 Types of Direct Mail Workflows to Automate

Marketers have automated a variety of email marketing messages but what about direct mail? Learn about five types of direct mail campaigns to automate.

Read blog post
Blog post

The 6 Big Mistakes to Avoid in Your Direct Mail Marketing

Can you recognize the six big mistakes that businesses often make with their direct mail marketing? Learn what they are and how to avoid them in your mail.

Read blog post
Blog post

How Does Direct Mail Fit in Your Abandoned Cart Strategy?

Cart abandonment rates are high, leaving trillions of dollars on the table. Here's how direct mail strategies can help you turn leads into buying customers.

Read blog post
Blog post

Best Direct Mail Campaigns: Health and Wellness Brands

Looking for inspiration for your next direct mail campaign? If you work in health or wellness, you may want to look at these examples of direct mail campaigns!

Read blog post
Blog post

Optimize Your Direct Mail Testing to Drive Results

What's the key to optimizing your direct mail campaigns? Testing! And a core part of that testing follows the idea of RVA. Read on to learn more about it.

Read blog post
Webinar

USPS and Lob: Getting Ahead of Direct Mail Technology Trends

USPS and Lob joined forces to discuss how marketers can leverage technology to enhance their direct mail marketing efforts.

Watch webinar
Webinar

Latest from Lob: Trifolds, Legal Letters, and Snap Packs

Watch this webinar to learn how Lob's newest direct mail formats can work for you.

Watch webinar
Webinar

The 2024 State of Direct Mail Marketing

Watch the webinar to get a real-time pulse check from marketers about the current state of direct mail and its role in driving results.

Watch webinar
Webinar

Data-Driven Direct Mail: Personalization Best Practices

Watch the recorded webcast to learn how to use a direct mail automation platform to increase conversion rates with personalized direct mail.

Watch webinar
Webinar

2023 State of Direct Mail Consumer Insights

Watch the webinar to hear the newest data on consumers’ usage, preferences, and engagement with direct mail.

Watch webinar
Webinar

Best Practices for More Effective Direct Mail

Watch this demo as we walk step-by-step through the creation of a strategic direct mail campaign.

Watch webinar
Webinar

Optimizing Direct Mail for Maximum Results

Watch the webinar to learn how to automate and streamline your direct mail workflows to save time and money, & implement large-scale experiments that drive ROI.

Watch webinar
Webinar

Intelligent Targeting for Direct Mail Campaigns

Learn how to identify, enrich, and reach highly targeted audiences to maximize the effectiveness of your direct mail campaigns with Lob Audience.

Watch webinar
Webinar

2023 The State of Direct Mail

Learn how enterprise marketers use direct mail to drive growth in a changing marketing environment with Lob and Comperemedia's annual State of Direct Mail.

Watch webinar
Webinar

How to Automate Your Nonprofit's Donor Acknowledgement Letters

Watch this session to learn how Lob’s direct mail automation platform saves our nonprofit customers time and money by automating direct mail programs.

Watch webinar
Webinar

Real-Life Direct Mail Strategies to Crush ROI and Budget Goals

Join the experts at Lob to learn how to create a marketing strategy that crushes ROI and budget goals and withstands economic uncertainty.

Watch webinar
Webinar

Drive Retention & Reactivation Success Using Intelligent Direct Mail

This webinar will give you real-life methods that today’s top marketers use to keep customers engaged, loyal, buying more, and coming back.

Watch webinar
Webinar

Advanced Acquisition Strategies for Intelligent Direct Mail

Learn how to run direct mail acquisition campaigns that drive conversions by combining online and offline marketing channels in our latest webinar.

Watch webinar
Webinar

Breakthrough Strategies for Improving Direct Mail & Out-of-Home ROI

Learn how adding offline channels such as intelligent direct mail and out-of-home advertising to your omnichannel mix drives engagement, leads, and sales.

Watch webinar
Webinar

2022 State of Direct Mail Marketing

Learn how to utilize Lob's APIs to integrate and customize your offline communications with your current systems in our latest webinar.

Watch webinar
Webinar

The Secret Ingredient to Lightning-Fast, Predictable Direct Mail

Learn how to utilize Lob's APIs to integrate and customize your offline communications with your current systems in our latest webinar.

Watch webinar
Webinar

The Secret Ingredient to Increasing Revenue Throughout the Customer Lifecycle

Learn how to utilize Lob's APIs to integrate and customize your offline communications with your current systems in our latest webinar.

Watch webinar
Webinar

Demo: Direct Mail for the Digital Age

Learn how to utilize Lob's APIs to integrate and customize your offline communications with your current systems in our latest demo.

Watch webinar
Webinar

Demo: Send Physical Mail with Lob for Salesforce Non Profit Cloud (NPSP)

Learn how to drive donor engagement with highly personalized letters and postcards through Lob for Salesforce in our on-demand demo.

Watch webinar
Webinar

Eliminate the Hassle in Claim Processing with Automation

Learn what it costs you in time and money to process and mail checks and how you can increase customer satisfaction with improved payments processing.

Watch webinar
Webinar

Automating the Paper Billing and Collections Process

Learn why paper artifacts are an important part of the accounts receivable process and why automated accounts receivable is valuable and being rapidly adopted.

Watch webinar
Webinar

Salesforce & Lob Integration Demo: Send and automate direct mail at scale from Salesforce

Learn how you can take advantage of Lob’s direct mail capabilities and seamlessly integrate it into any business workflow within Salesforce.

Watch webinar
Webinar

Personalization As A Loyalty Game Changer

Learn how brands are leveraging advanced machine learning techniques to enhance the relevance of offers through personalization in our on-demand webinar.

Watch webinar
Webinar

Creating A Customer-Focused Loyalty Strategy Based On Data

As we head into 2021, an air tight loyalty strategy rooted in first-party data will be critical for marketing teams that need to hit their number.

Watch webinar
Webinar

Demo: Lob Print and Mail API

Watch direct mail examples of successful companies that execute across digital and direct mail channels with learnings you can apply to your own campaigns.

Watch webinar
Webinar

Predicting the Turn: A Conversation with Dave Knox

Digital transformation has become essential for organizations that want to successfully navigate through uncertainty and stay competitive.

Watch webinar
Webinar

Modernizing Direct Mail Communications: A Fireside Chat With Lob + Oscar Health

Watch Lob discuss how organizations in regulated industries use modern technology to simplify workflows and create strategic advantages that strengthens brand.

Watch webinar
Webinar

Demo: Real Insight Into USPS Delivery Speed Using Lob Analytics

Having sent mail to one out of two households, Lob has a deep understanding of how mail travels through USPS and how recent changes are affecting them.

Watch webinar
Webinar

USPS presents: Direct Mail in an OmniChannel World

USPS reviews their newest initiatives that allow for companies to push the envelope in ways that make direct mail more efficient and insightful.

Watch webinar
Webinar

Lob Address Elements Plugin - Overview and Demo

Learn how to set up front-end address autocomplete and verification for your customer-facing webform easily with our on-demand overview and demo.

Watch webinar
Webinar

The Retention Marketer's Playbook

Learn how marketers across industries can leverage new technologies to increase engagement and LTV.

Watch webinar
Webinar

How To Strategically Implement Direct Mail Automation For Long Term Success

There are four main challenges every business faces when setting up direct mail programs at large scale: resourcing, budget, optimization, and execution.

Watch webinar
Webinar

The Virtual Direct Mail Symposium

Learn how technology is transforming direct mail processes, and allowing organizations to be more responsive while reducing costs in our on-demand symposium.

Watch webinar
Webinar

Direct Mail’s Digital Transformation: A Fireside Chat with Lob + Verizon

Learn how enterprise organizations use modern technology to simplify workflows and create strategic advantages that drive real business results. 

Watch webinar
Webinar

Live Demo: Financial Services Embrace APIs to Enhance their Direct Mail

Technology has transformed direct mail, allowing for FinServ organizations to send timely, relevant mail that saves time, processing, and verification costs.

Watch webinar
Webinar

Reimagining Customer Communications in Insurance with CPH, VillageCare, & Oscar Health

Learn how insurance leaders transformed their customer engagement and outreach offline by leveraging modern technology to coordinate across multiple channels.

Watch webinar
Webinar

Strategic Retention Marketing with Direct Mail Automation in Salesforce Marketing Cloud

Learn how organizations use Lob to boost engagement throughout the customer lifecycle, with intelligent direct mail in our on-demand webinar.

Watch webinar
Webinar

3 Companies Automating Offline Communications To Increase Efficiency & Compliance

Learn how these organizations are using automated direct mail to save on operational costs and compliance with triggered mail and detailed tracking analytics

Watch webinar
Webinar

How Insurers Can Improve Engagement & Ensure Compliance With Modern Direct Mail

Learn how modern insurers are embracing intelligent direct mail to transform their physical mail to fully automate, personalize, and trigger mail.

Watch webinar
Webinar

Live Demo: How Retailers Can Leverage Offline Marketing for Online Retention

Learn how to automate direct mail campaigns from within your marketing automation or CRM tools in our on-demand webinar.

Watch webinar
Webinar

Winning Multichannel Marketing: Strategic Offline Engagement for Modern Retention

Learn how to integrate Lob’s direct mail automation into Blueshift’s data activation platform, and get the most out of your omnichannel marketing campaigns.

Watch webinar
Webinar

Embracing Digital Transformation: Financial Services Empower Offline Operations With Lob

Learn how to increase the scalability, reliability, and flexibility of your direct mail efforts and mitigate the risks of sending direct mail in our webinar.

Watch webinar
Webinar

Why Direct Mail is an Engagement Game Changer

Learn how you can effectively leverage direct mail throughout your customer journeys and innovative direct mail use cases across the customer lifecycle.

Watch webinar
Webinar

FinTech Reduces Fraud and Optimizes Resources with Lob Address Verification API

Use Address Verification API to identify fraudulent activity to reduce erroneous entries in your KYC solution and eliminate costly undeliverable mail.

Watch webinar
Webinar

Lob Address Verification Demo Webinar

Learn how you can integrate Lob Address Verification API in minutes to reduce bad address data by 97% and stop sending mail to an undeliverable addresses.

Watch webinar
Webinar

Lob Address Verification Platform Webinar

Learn how you can integrate Lob Address Verification API in minutes to reduce bad address data by 97% and stop sending mail to an undeliverable addresses.

Watch webinar
Webinar

Improve your Ecommerce Experience with Data and Personalization

Learn how to create a memorable eCommerce customer experience through personalization and enhancing customer data to streamline delivery and reduce costs.

Watch webinar
Webinar

The State of Direct Mail

Direct mail has long been utilized by marketers. While this proves its importance, it fails to give insight on what strategy marketers are utilizing.

Watch webinar
Webinar

Product Video: Lob Address Verification

Reduce bad addresses by 97% so you don’t waste another dime on undeliverable mail, watch our demo video and start verifying addresses in minutes.

Watch webinar
Webinar

5 Companies Doing Direct Mail Right

High-performing direct mail leverages design, personalization, messaging and more to catch the eye of the reader. Here are 5 examples of effective print and mai

Watch webinar
Webinar

4 Ways To Prevent Revenue Loss

Learn how world-class operations teams use technology to recover lost revenue through customer centric collections strategies and prevent future revenue loss.

Watch webinar
Webinar

Data-Driven Direct Mail

Whether it’s for retargeting, retention, or re-engagement, these direct mail best practices can supercharge campaigns across the customer lifecycle.

Watch webinar
Infographic

The Direct Mail Marketing Cheat Sheet

Master direct mail marketing effortlessly with Lob’s cheat sheet. Discover advanced audience targeting, automation, personalization, and analytics strategies. Learn more!

Read infographic
Infographic

5 Things Lob Can Do for Your Direct Mail

The future of direct mail is automation and enterprise brands are ditching legacy workflows for better, more efficient ways of executing direct mail that drive greater response and ROI, can be triggered based on customer behavior, tracked, and are carbon-neutral. 

Read infographic
Infographic

Direct Mail Secret Sauce: Dos and Don'ts

Lob shares the secret sauce to direct mail marketing with dos and don’ts to make your direct mail as effective as possible to drive more customer lifetime value.

Read infographic
Podcast

Lobcast Podcast: Marketing AI & Appletinis

We're talking about all things marketing AI on today's Lobcast Podcast! Special guest Pini Yakuel from Optimove joins us to chat about AI in marketing.

Listen to podcast
Podcast

Lobcast Podcast: Deconstructing Direct Mail & Dessert Manhattans

We're doing things differently today on the Lobcast Podcast and deconstructing what's working in some real-life direct mail campaigns. Watch now!

Listen to podcast
Podcast

Lobcast Podcast: State of Direct Mail Consumer Insights & Island Cosmos

In this podcast, hear the findings from our 2023 State of Direct Mail Consumer Insights report to uncover consumers’ perspectives on direct mail.

Listen to podcast
Podcast

Lobcast Podcast: A/B Testing & Apricot Bellinis

Testing, testing! Come learn all about A/B testing in marketing campaigns, especially in direct mail, on this episode of the Lobcast Podcast. Listen now!

Listen to podcast
Podcast

Lobcast Podcast: Marketing ROI & Mai Tais

Let’s break down marketing ROI and talk about how direct mail can be a great channel for improving ROI and lifting the results of other marketing channels.

Listen to podcast
Podcast

Lobcast Podcast: Marketing Optimizations & Old Fashioneds

Optimization is a journey, not a destination. On this podcast episode, we’re digging into the principles behind continuous marketing optimizations.

Listen to podcast
Podcast

Lobcast Podcast: Personalization & Pina Coladas

On this episode of the Lobcast Podcast, we're talking best practices for personalization in marketing, whether it's direct mail or digital marketing.

Listen to podcast
Podcast

Lobcast Podcast: Operational Mail & Orange Margaritas

Mix up an orange margarita and listen in as we talk about automating and optimizing operational mail on the Lobcast Podcast. Guest speaker is Dave Krawczuk

Listen to podcast
Podcast

Lobcast Podcast: Marketing Metrics & Margaritas

We’re mixing up some margaritas and talking all things marketing metrics, both digital and direct mail, on the Lobcast Podcast. Listen to the episode now!

Listen to podcast
Podcast

Lobcast Podcast: Marketing Data & Million Dollar Cocktails

Listen to episode 12 of the Lobcast Podcast to learn how to use marketing data and lists to improve your marketing campaigns and drive better ROI.

Listen to podcast
Podcast

Lobcast Podcast: Spring Marketing Strategies & Strawberry Mimosas

It's springtime and it's time to spring into action when it comes to tidying up spring marketing campaigns. Learn more on this Lobcast Podcast episode.

Listen to podcast
Podcast

Lobcast Podcast: Spring Cleaning Marketing Workflows & Whiskey Sours

Mix up a whiskey sour and listen to this episode of the Lobcast Podcast where we're talking all things marketing operations and spring cleaning workflows.

Listen to podcast
Podcast

Lobcast Podcast: Intelligent Mail & Iced Mochatinis

Learn how to harness the power of intelligent mail in your marketing strategy to drive better ROI on this episode of the Lobcast Podcast.

Listen to podcast
Podcast

Lobcast Podcast: 2023 State of Direct Mail & Spritzes

Get the latest facts and findings when it comes to how marketers are using direct mail as we talk about the 2023 State of Direct Mail on the Lobcast.

Listen to podcast
Podcast

Lobcast Podcast: Slide Into a New DM - Direct Mail & Daiquiris

Listen to episode 7 of the Lobcast Podcast where we share how marketers can slide into a new DM: Direct Mail! Hear about best practices and how to start!

Listen to podcast
Podcast

Lobcast Podcast: Timeless Tactics & Tequila Sunrises

Mix up a tequila sunrise and listen in to episode 6 of the Lobcast Podcast as we talk about timeless marketing tactics to add to your 2023 strategy.

Listen to podcast
Podcast

Lobcast Podcast: Marketing Resolutions & Raspberry Mocktails

Mix up a mocktail and listen in to episode 5 of the Lobcast Podcast as we talk 2023 marketing trends and marketing resolutions.

Listen to podcast
Podcast

Lobcast Podcast: Budgets & Beermosas

Mix up a beermosa and listen in to episode 4 of the Lobcast Podcast to hear our chat about direct mail budgets and how direct mail fits in marketing.

Listen to podcast
Podcast

Lobcast Podcast: Marketing Mail & Mulled Wine

Listen in as we talk about all things marketing mail, both email and direct mail, on episode 3 of the Lobcast Podcast: Mixers and Marketing!

Listen to podcast
Podcast

Lobcast Podcast: State of Direct Mail Consumer Insights & Irish Coffee

Listen in as we talk about the 2022 State of Direct Mail Consumer Insights and key findings marketers need to know about direct mail marketing.

Listen to podcast
Podcast

Lobcast Podcast: State of Direct Mail & Dark and Stormy

Mix up a dark and stormy and hear how marketers are leveraging direct mail in their marketing on episode 1 of the Lobcast Podcast: Mixers and Marketing!

Listen to podcast
Podcast

Meet the Mailers: Driving ROI with Direct Mail Automation

Paul Bobnak at Who's Mailing What! interviews Lob's own Summer Hahnlen about how driving ROI through personalized direct mail.

Listen to podcast
Master Class

Direct Mail Marketing Master Class

From direct mail newbie to seasoned professional, Lob's Direct Mail Marketing Master Class has something for everyone. Discover the latest trends and stats, learn how to optimize your campaigns, reveal how-to's to help you execute your direct mail more efficiency and effectively.

Get access