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Direct MailResources

Your one-stop shop for direct mail resources to help you crush your goals.

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One-pager

2024 State of Direct Mail Consumer Insights: Financial Services & Banking Edition

Download the 2024 State of Direct Mail: Consumer Insights: Financial Services & Banking Edition one-pager to uncover how consumers engage with direct mail and what drives high ROI in marketing campaigns.

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One-pager

2024 State of Direct Mail Consumer Insights: Insurance Edition

Download the 2024 State of Direct Mail: Consumer Insights: Insurance Edition one-pager to uncover how consumers engage with direct mail and what drives high ROI in marketing campaigns.

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One-pager

2024 State of Direct Mail Consumer Insights: Retail Edition

Download the 2024 State of Direct Mail: Consumer Insights: Retail Edition one-pager to uncover how consumers engage with direct mail and what drives high ROI in marketing campaigns.

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One-pager

2024 State of Direct Mail Consumer Insights: Healthcare Edition

Download the 2024 State of Direct Mail: Consumer Insights: Healthcare Edition one-pager to uncover how consumers engage with direct mail and what drives high ROI in marketing campaigns.

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One-pager

2024 State of Direct Mail Marketing: Telecommunications Edition

Download the '2024 State of Direct Mail' report by Lob to unlock effective campaign strategies, data insights, and format trends in telecommunications marketing. Get your copy now!

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One-pager

2024 State of Direct Mail Marketing: Insurance Edition

Download this '2024 State of Direct Mail' one-pager from Lob to understand the data that’s used to trigger and personalize direct mail campaigns.

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One-pager

2024 State of Direct Mail Marketing: Financial Services and Banking Edition

Download this '2024 State of Direct Mail' one-pager from Lob to learn more about direct mail’s performance in financial services organizations.

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One-pager

2024 State of Direct Mail Marketing: eCommerce Edition

Download this '2024 State of Direct Mail' one-pager from Lob to understand what data is used in direct mail marketing.

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One-pager

2024 State of Direct Mail Marketing: Healthcare Edition

Download this 2024 State of Direct Mail one-pager from Lob to understand how to use this in-home marketing channel to reach patients.

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One-pager

2023 State of Direct Mail Consumer Insights: Insurance Edition

See how consumers engage with direct mail in this one-pager for insurance companies taken from this 2023 State of Direct Mail Consumer Insights report from Lob. 

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One-pager

2023 State of Direct Mail Consumer Insights: Financial Services and Banking Edition

Discover how Lob's direct mail platform helps financial services reach customers. Download our 2023 State of Direct Mail report to see why consumers read and value physical mail.

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One-pager

2023 State of Direct Mail Consumer Insights: Retail Edition

Grab shoppers' attention with high-impact direct mail. Lob's platform helps retailers stand out. Download our 2023 State of Direct Mail report to see why physical mail drives engagement.

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One-pager

2023 State of Direct Mail Consumer Insights: eCommerce Edition

Drive traffic & sales with direct mail. 64% of consumers act after receiving e-commerce direct mail! Download Lob's report for consumer insights & strategies to boost conversions & ROI.

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One-pager

2023 State of Direct Mail Consumer Insights: Healthcare Edition

Reach patients & drive action! 81% read healthcare direct mail & 64% take action. Download Lob's report for consumer insights & strategies to engage patients with direct mail.

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eBook

A marketer's recipe for omnichannel success

Create a seamless omnichannel marketing strategy that bridges physical and digital touchpoints. Boost engagement with personalized, data-driven direct mail.

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eBook

Direct Mail that Converts

Discover the power of direct mail marketing. Learn benefits, strategies, and tips to achieve high conversion rates and engage your audience effectively.

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eBook

2024 State of Direct Mail Marketing

Get a real-time pulse check from marketers about the current state of direct mail and its role in driving results in the State of Direct Mail Marketing Report.

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eBook

A Data Driven Guide to Holiday Direct Mail Success

Discover proven strategies to maximize your holiday campaign's impact and drive seasonal sales.

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eBook

2023 State of Direct Mail: Consumer Insights

Download the benchmark report to get actionable consumer insights to shape and enhance your direct mail strategy.

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eBook

Optimizing Direct Mail for Maximum Results

In this eBook, you'll learn how to create highly effective direct mail campaigns that drive results.

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eBook

Operational Mail Handbook

Download Lob's Operational Mail Handbook eBook to learn how to automate, integrate, and optimize your direct mail operations in 3 easy to follow lessons.

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eBook

The 2023 State of Direct Mail

The 2023 State of Direct Mail report reveals how marketers use direct mail to drive growth, how they measure the impact, and how marketing budgets are changing.

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eBook

The Modern Marketer’s Guide to Intelligent Direct Mail: Insurance Industry Edition

In this guide, you’ll learn how you can effectively harness intelligent direct mail to improve the ROI of your direct mail campaigns.

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eBook

The Modern Marketer’s Guide to Intelligent Direct Mail: Financial Services & Banking Edition

Learn how intelligent direct mail by modernizing and optimizing your financial services direct mail practices to deliver stellar consumer experiences.

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eBook

Expanding Audiences Through Print & Mail

Learn how developers can show others how sending personalized direct mail can be as simple as dispatching an email campaign with this high-level resource.

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eBook

The Modern Marketer’s Guide to Crush ROI & Budget Goals with Direct Mail

Learn which marketing channels and tactics maximize your ROI and ensure the marketing budget you spend is strategic and laser-focused on generating revenue.

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eBook

The Modern Marketer’s Guide to Customer Retention Using Direct Mail

This practical guide will give you real-life methods pro marketers use to keep customers engaged, loyal, and buying more. ‍

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eBook

The Modern Marketer’s Guide to Reactivating Customers with Direct Mail

This guide will share real-life winback strategies from marketers using intelligent direct mail to re-engage, reactivate customers, and increase revenue.

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eBook

The Modern Marketer’s Guide to Customer Acquisition with Direct Mail

Learn how to apply advanced acquisition strategies to your direct mail with real-world examples of how marketers are combining online and offline channels.

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eBook

State of Direct Mail: Consumer Insights

Our 2022 survey of 2,100+ US consumers age 18+ to understand their usage of, attitudes toward, and preferences around direct mail.

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eBook

The Modern Marketer’s Guide to Direct Mail Analytics & Testing

Download the guide to master modern direct mail analytics and testing to increase the ROI of your direct mail campaigns.

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eBook

The Modern Marketer’s Guide to Personalization

Get the best tips and tricks for personalized direct mail that will help you stand out from the competition and create memorable customer experiences.

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eBook

The Modern Marketer’s Guide to Omnichannel Marketing

Create omnichannel experiences across every platform and each step of the customer journey with our latest guide.

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eBook

Running a Tactical Direct Mail Campaign

Learn how to create powerful direct mail campaigns that will deliver high response rates, more customers, and more revenue in our mini tactical guide.

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eBook

How Smart Businesses Avoid the High Cost of Bad Address Data

Bad address data impacts every industry. Lob has determined what an average company will typically see for the amount of undeliverable address data.

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eBook

The Direct Mail Tactics Playbook

With this playbook, we’ll walk you through how best to audit your current systems and provide direct mail strategies, tactics and best practices for success.

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eBook

Modernizing Direct Mail Communications: A Fireside Chat With Oscar Health

Gain insight into how Oscar Health implements technology in a way that best serves their organization’s needs, not just immediately, but in the long term.

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eBook

Direct Mail’s Great Digital Transformation: A Fireside Chat with Verizon

As part of our discussion series, we chat with organizations on how they use technology to streamline workflows and eliminate resource heavy activities.

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eBook

The Retention Marketing Stack

Learn how today’s retention marketers are tackling an evolving technological landscape and implementing tooling that boosts efficiency and ROI.

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eBook

Your Guide to Holiday Direct Mail: 7 Tips for Successful Campaigns

Direct mail offers marketers their strongest ROI, all year long. Read how you can create an attention grabbing holiday direct mail campaign.

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eBook

The Practitioners Guide to Effective Omnichannel Campaigns

Learn how to create amazing customer experiences by utilizing all your marketing channels through coordinated omnichannel campaigns with these practical tips.

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eBook

2022 State of Direct Mail

Our 2022 survey of 150+ marketing leaders across the US sheds new light on the approach, effectiveness and best practices of modern direct mail marketers.

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eBook

Modernizing the Direct Mail Process

Learn the benefits of automating intelligent direct mail and get a deeper understanding of how automation can transform your direct mail operations.

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eBook

Getting Started with Address Verification for Financial Services

As part of our discussion series, we chat with organizations on how they use technology to streamline workflows and eliminate resource heavy activities.

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Case study

Housecall Pro

Housecall Pro experienced increased repeat business among their Pros.

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Case study

Branch

Discover how Branch partnered with Lob to retain 25% more customers.

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Case study

Mabel

Discover how Mabel gets 30-50x response rates on its direct mail campaigns.

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Case study

VentureStack

VentureStack has shifted 90% of its marketing budget to direct mail. See why.

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Case study

Encamp

Discover how Encamp leverages automated direct mail for streamlined compliance.

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Case study

Healthcare company

In Good Shape: Healthcare company uses direct mail to activate 45% of accounts

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Case study

NEXT

NEXT made a bet on a new channel and increased performance 4X.

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Case study

thredUP

A successful reactivation campaign helped thredUp re-engage customers.

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Case study

iExit

iExit drives conversions and ARR with direct mail acquisition campaigns

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Case study

Marley Spoon

Marley Spoon found the recipe for conversion success with intelligent direct mail.

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Case study

BlueChip Financial

BlueChip Financial reduces potential mail costs by 50% with Lob Address Verification.

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Case study

Travis Manion Foundation

TMF Reduces Direct Mail Costs by 50% with Automated Donor Acknowledgement Letters

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Case study

Congress.Cards

Congress.Cards Drives Advocacy through Direct Mail

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Case study

Resistbot

Resistbot Connects Constituents with Elected Officials through Direct Mail

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Case study

MuckRock

MuckRock Elevates Staff Time with Automated Direct Mail

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Case study

Inside Real Estate

Inside Real Estate Improves Response Rates by 5x with Personalized Direct Mail

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Case study

JustFix.nyc

JustFix.nyc Tackles Housing Displacement With Automated Direct Mail

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Case study

Spire Law

Spire Law uses Lob to ensure accurate delivery addresses and seamless mail workflows

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Case study

VillageCareMAX

VillageCareMAX Saves Over 4,000 Hours a Year by Automating HIPAA-Compliant Direct Mail

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Case study

CouchSurfing

Couchsurfing Uses Postcards & Address Data to Build Trust With Their Users

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Case study

Myriad Women’s Health

Myriad Sends Trigger Based Direct Mail & Improves Collections by 20%

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Case study

Clover Health

Clover Automates HIPAA-Compliant Direct Mail

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Case study

RealMailers

RealMailers Automates Direct Mail Marketing to Help Their Clients Sell Homes

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Case study

Ameelio

Ameelio Tackles Criminal Justice Reform Through Direct Mail

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Case study

Realeflow

Realeflow Doubles Adoption Rates with Direct Mail

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Case study

Saylent

Saylent Improves Customer Engagement for Banks & Credit Unions

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Case study

B-Stock

B-Stock Eliminates Manual Oversight with CASS Address Verification

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Case study

Clearcover

Clearcover Scales Customer Servicing & Compliance

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Case study

Carewell

Carewell Uses Lob Address Verification API to Build Customer Loyalty and Cut Costs

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Case study

Current

Current Reduces Compliance Spend While Improving Their Customer Experience

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Case study

Honeydue

Honeydue Delivers Real-Time Address Validation to Enhance Customer Experience

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Case study

CPH & Associates

CPH Insurance Reduces Direct Mail Lead Time by 98%

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Case study

Fundraise Up

Lob Address Verification API Helps Fundraise Up Increase Donations

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Blog post

Navigating the Canada Post Strike: What It Means For Your Mail

Learn how the Canadian postal strike impacts USPS mail to Canada, and discover steps to navigate delays. Lob is here to help you stay connectected

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Blog post

Deliver Personalized Maps Through HTML Direct Mail Creative

Learn how to use personalized maps in HTML direct mail campaigns to increase foot traffic and enhance omnichannel marketing efforts.

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Blog post

How Financial Services Teams Can Save Time and Drive ROI with Direct Mail 

Learn how direct mail helps financial services brands streamline operations, reduce costs, and achieve measurable ROI while staying compliant.

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Blog post

State of Direct Mail: How to Give Consumers the Experience They’re Asking For

Learn why direct mail marketing is key to omnichannel success in 2025. Discover how it drives engagement, personalization, and seamless customer experiences, an

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Blog post

5 Ways to Supercharge Black Friday Sales With Direct Mail Marketing

Make Black Friday unforgettable with direct mail marketing. Learn how personalized offers, powerful CTAs, and omnichannel integration drive 84% holiday ROI.

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Blog post

Getting started with informed delivery

Transform your postal experience with USPS Informed Delivery. Access mail previews instantly and stay updated!

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Blog post

Key features of informed delivery

Explore the seamless convenience of Informed Delivery through Lob and discover how digital mail transforms your daily routine.

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How successful is informed delivery?

Transform your direct mail with Lob and the convenience of USPS Informed Delivery.

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Blog post

How Lob Simplifies the Informed Delivery Setup Process

Explore the benefits of informed delivery with Lob—enhance your direct mail campaigns for better engagement and insights.

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Blog post

Measuring Success in Direct Mail Advertising

Maximize your marketing impact with targeted direct mail advertising. Learn how to measure success and optimize ROI effectively.

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Blog post

Benefits of Direct Mail Advertising

Maximize impact with Lob's direct mail advertising solutions—targeted, measurable, and designed for engagement.

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Blog post

How To Implement a Direct Mail Advertising Strategy

Maximize your brand's reach with targeted direct mail advertising strategies to drive results and enhance customer engagement.

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Targeted Direct Mail Advertising

Drive results with targeted direct mail advertising. Reach the right audience with personalized messages and measurable impact for better conversions and ROI.

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Blog post

The Effectiveness of Personalized Postcards

Discover the power of direct mail postcards for personalized, high-engagement advertising campaigns.

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Blog post

Integrating Direct Mail Marketing Postcards With Online Marketing Efforts

Explore the power of integrated marketing with our direct mail postcards, blending traditional appeal and digital precision for unmatched engagement.

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Blog post

Designing Effective Direct Mail Postcards

Unlock the potential of precision marketing with direct mail postcards designed for impactful communication and higher response rates.

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Blog post

Why Direct Mail Postcards Are Effective

Discover the power of direct mail postcards to boost your marketing impact. They’re ideal for engaging customers and enhancing brand visibility.

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Blog post

Measuring Success With Direct Mail Printing Campaigns

‍Enhance your marketing strategy with our direct mail printing services, designed to measure success and foster continuous improvement effectively.

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Blog post

Enhancing Brand Visibility Through Direct Mail Printing

Strengthen your brand presence with our precise direct mail printing services. Stand out in every mailbox with high-quality, impactful designs.

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Blog post

Customization and Personalization in Direct Mail Printing

Explore how customization and personalization transform direct mail printing to boost your marketing impact. Learn to connect uniquely with your audience.

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The Benefits of Direct Mail Printing

Drive results with direct mail printing—professional, economical services designed to amplify your marketing effectiveness.

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Benefits of Direct Mail Marketing for Business Growth

Explore how direct mail marketing enhances audience engagement and drives business growth through targeted tangible strategies.

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Blog post

Direct Mail vs Digital Ads in Marketing

Compare the effectiveness of direct mail marketing with digital ads to understand their distinct advantages and roles in reaching audiences — and why they’re be

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Blog post

A Guide to Streamlining Your Direct Mail Advertising

Explore how streamlining direct mail marketing enhances efficiency and ROI. Adopt innovative, eco-friendly strategies for impactful results.

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Blog post

Why and When to Utilize Direct Mail Marketing Services

Find out how direct mail can transform your marketing approach. Get insights on effective usage for maximum impact and ROI.

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A Guide to Direct Mail Marketing Best Practices

Understand the key to successful marketing campaigns with professional insights into direct mail services designed to boost efficacy and efficiency.

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Understanding The Cost-Effectiveness of Direct Mail Marketing

Enhance your brand with direct mail marketing. Discover how targeted strategies and Lob's services can increase your ROI effectively.

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Blog post

Personalization and Measuring the Effectiveness of Direct Mail Marketing

Explore how personalization enhances direct mail and learn methods to measure its effectiveness for better ROI.

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The Benefits of Direct Mail Marketing in Today's Economy

Unlock the benefits of direct mail services to boost your marketing strategy. Discover how to engage customers offline and enhance ROI effectively.

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Double your Direct Mail Impact with Informed Delivery – Now Available with Lob

Enhance your direct mail with Lob's Informed Delivery integration. Reach customers online and offline, double exposure, and boost engagement effortlessly.

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Blog post

Introducing Booklets, the Newest Mail Format from Lob  

Lob's new booklet mailers – compact, versatile, and perfect for rich storytelling. Capture attention, boost credibility, and elevate your direct mail campaigns

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Blog post

Reflections on Lob’s Mail Service Provider of the Year Award

Lob honored as Mail Service Provider of the Year by USPS. Discover how our tech and team have revolutionized direct mail, driving real connections and ROI.

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Make the Mailbox Part of Your Customer Journey: Automate Triggered Direct Mail

Boost engagement and retention with triggered direct mail. Automate personalized mail to enhance your digital strategy and drive higher customer conversions.

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Blog post

Set Up Triggered Direct Mail in a Few Clicks with New No-Code Integrations

Effortlessly set up triggered direct mail with Lob's no-code integrations. Connect your CRM, automate campaigns, and personalize mailpieces in just a few clicks

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From Postbox to Profit: 5 Smart Metrics to Track for Better Mail Results

Unlock direct mail's potential with Lob. Track key metrics like delivery speed, QR code scans, and acquisitions to drive data-driven, impactful campaigns.

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Blog post

Introducing Smarter Metrics for Smarter Campaigns

Optimize your direct mail campaigns with Lob's analytics. Access insights on targeting, engagement, and delivery speed in the Lob dashboard to enhance campaigns

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Direct Mail Measurement Just Got Easier with Lob's QR Codes

Unlock deeper insights into your direct mail campaigns with Lob’s new QR code feature. Easily generate custom QR codes on your mailpieces to measure performance

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Blog post

Lob lands in the Top 20 APIs at the Postman Awards

Big news from Lob: Our API was awarded a spot in the top 20 of the Postman API Network Awards this year, out of more than 100,000 APIs!

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Blog post

Best Direct Mail Campaigns: Holiday Mail

Get inspired to create your own best direct mail campaign for the 2024 holiday season by seeing what works in these direct mail marketing examples.

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Blog post

It's a Marketing Match: Direct Mail and Email

Discover the synergy of direct mail and email marketing for an omnichannel strategy that enhances customer engagement and boosts conversions and ROI.

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Blog post

How to Add Direct Mail to Your Customer Retention Program

Discover how to leverage direct mail for customer retention. Learn about best practices, integration with digital channels, and the impact of personalization.

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Blog post

The Data Challenge in Marketing

Discover how to enhance your direct mail marketing strategy by overcoming common data challenges. Learn best practices for data hygiene, analysis, and personali

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Blog post

Trends in Direct Mail Technology: An Interview with Paul Bobnak

We interviewed direct mail marketing expert Paul Bobnak to get his thoughts on direct mail technology trends discussed in a recent webinar with USPS. Read more!

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Blog post

State of Direct Mail Marketing in the Healthcare Industry

Want healthcare-specific statistics from our 2024 State of Direct Mail Marketing report? Find them here in our breakdown of direct mail use in healthcare.

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Blog post

What are Legal Letters?

Discover how legal letters enhance direct mail marketing strategies. Learn best practices for this particular mail type and why it works so well in marketing!

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Blog post

Turn Email Drip Campaigns Into Offline Marketing Campaigns

Ready to increase the ROI of your drip campaigns? Learn how to move your email drip campaigns offline and into direct mail marketing campaigns. Read more!

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Informed Delivery: Direct Mail Advertising with USPS

We break down what you need to know about using Informed Delivery from the United States Postal Service in your direct mail marketing efforts. Learn more.

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Best Direct Mail Campaigns: Omnichannel Marketing

See how direct mail fits seamlessly into an omnichannel or multi-channel marketing campaign with these examples from our Best Direct Mail Campaigns collection.

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Surprising Direct Mail Marketing Statistics with Paul Bobnak

We sat down with direct mail expert Paul Bobnak to see what he thought of the surprising and not-so-surprising stats in our 2024 State of Direct Mail report.

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Blog post

Key Takeaways From the Getting Ahead of Direct Mail Technology Trends Webinar

Miss our recent conversation with Sheila Holman from USPS on direct mail technology and trends? Read the recap here to get the key takeaways from the webinar.

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Blog post

State of Direct Mail Marketing: Telecommunications Industry

Discover the power of direct mail marketing in the telecommunications industry. Learn how to boost ROI with insights from Lob's 2024 State of Direct Mail report

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Best Direct Mail Campaigns: Customer Reactivation

Creating a winback or customer reactivation campaign? Learn how to leverage direct mail as part of it by learning from these direct mail examples!

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Blog post

What are Trifolds in Direct Mail Marketing?

Discover the benefits of trifold self-mailers in direct mail marketing. Learn best practices, industry uses, and how to track ROI effectively with direct mail.

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State of Direct Mail Marketing: Insurance Industry

Discover how direct mail marketing revolutionizes customer retention and acquisition in the insurance industry. Get the industry-specific stats now!

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Blog post

Key Takeaways From the Latest From Lob: Trifolds, Legal Letters, and Snap Packs Webinar

Miss our recent webinar on the new form factors available with Lob? Get the key takeaways on these direct mail types: trifolds, legal letters, and snap packs.

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Blog post

Transformational CMO Assembly Recap: Marketing Trends

Discover what trending marketing topics CMOs are paying attention to by reading our recap of the Millennium Alliance's Transformational CMO Assembly.

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Blog post

What are Snap Packs in Direct Mail Marketing?

Snap packs are pressure-sealed mailers, perforated on 2-3 sides. Once opened, additional information folds out. Explore how to use snap packs effectively.

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Blog post

Marketing Segmentation 101

Discover how marketing segmentation can enhance your direct mail campaigns. Learn about the different segmentation strategies to create relevant messages.

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State of Direct Mail Marketing in the Finance and Banking Industry

Discover the latest trends in direct mail marketing for financial services. Learn how banks are using data and personalization in direct mail campaigns.

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The State of Direct Mail Marketing in the eCommerce Industry

Explore how eCommerce marketers are boosting ROI with direct mail automation, personalization, and integration with digital data. Get the key insights!

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How To Apply the State of Direct Mail Findings to Your Marketing Strategy

Unlock the potential of direct mail in your omnichannel strategy with key findings from Lob's 2024 State of Direct Mail report.

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The Ultimate Guide to Direct Mail Personalization

Discover the power of personalization to elevate your direct mail marketing strategy. Learn about segmentation and personalization best practices. Read more!

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Planning Your Acquisition Campaigns in Marketing

Discover how to leverage direct mail for effective customer acquisition. Learn from the experts about data-driven marketing best practices to acquire customers.

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Best Direct Mail Campaigns: Customer Retention

Creating a customer retention marketing campaign and want to use direct mail? Learn from these best direct mail campaigns focused on customer retention!

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Key Takeaways From the 2024 State of Direct Mail Webinar

Miss the 2024 State of Direct Mail webinar? Get the key takeaways and insights in this State of Direct Mail webinar recap blog! Continue reading.

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Direct Mail: Timeless and Trusted

Discover the enduring power of direct mail marketing and its unique ability to connect with consumers on a personal level, standing out amidst digital noise.

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4 Considerations for Direct Mail in 2024

We sat down with two direct mail experts at Lob to discuss trends for direct mail marketing in 2024. Read up on the key takeaways from that discussion!

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The Ultimate Guide to Conducting a Marketing Audit

Discover the benefits of a marketing audit to align strategies with business goals, optimize resources, and enhance campaign effectiveness. Continue reading!

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How to Create a Direct Mail Marketing Calendar

Learn how to create a direct mail marketing calendar that aligns with digital strategies for cohesive messaging and trackable results to further improve ROI.

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Best Direct Mail Campaigns: Customer Acquisition

Ready to acquire new customers via direct mail marketing? Learn from these three brands that are sending some best direct mail campaigns to acquire customers.

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5 Effective Ways to Boost Your Product Launch With Direct Mail

Discover how to leverage direct mail for your product launch. Learn effective strategies for creating anticipation, driving sales, and engaging customers.

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Top 23 Lob Marketing Blogs of 2023

Before we welcome 2024, let's take a second look at our most popular Lob blogs on direct mail marketing topics in 2023. Read the roundup of blogs!

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USPS Pricing Increase in January 2024

USPS is raising prices on postage effective January 21, 2024. Learn more about this change and why it's going into effect on the Lob blog. Read more!

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How to Prepare for a Direct Mail Pilot

Ready to validate different direct mail automation platforms? Learn how to prepare for a direct mail pilot to find the right solution for your needs.

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Lob Joins The Standard Webhooks Initiative

Lob

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Incremental Lift for ‘24 - Prove Your Worth!

Read this guest blog from John Miglautsch on how to drive incremental lift and revenue with the right direct mail marketing campaign - and testing! Read more!

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12 Marketing Lessons From Holiday Movies

Happy holidays! Holiday movies have taken over our TVs, but are there lessons we can learn from these classics as marketers? Check out what we learned!

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Best Direct Mail Campaigns: Personalization

Looking for examples of personalization in direct mail marketing campaigns? Look no further to see how these best direct mail campaigns are personalized.

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How To Increase Conversion Rates in Marketing Campaigns

Learn how to increase your conversion rates in your marketing campaigns. Understand the importance of tracking and measuring conversions. Read more!

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Checkout Optimization For Ecommerce Sites: Enhancing The Holiday Shopping Experience

Go into the holiday shopping season with your ecommerce website's checkout fully optimized and ready to incorporate direct mail marketing after the purchase!

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Customer Segmentation 101

Learn how to segment your audience for better engagement and maximize ROI, especially via your direct mail marketing campaigns. Read the segmentation guide!

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Key Takeaways From the Data-Driven Direct Mail: Personalization Best Practices Webinar

Miss our recent webinar on personalization best practices in direct mail marketing? Get the key takeaways in this recap blog. Read more!

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5 Ways to Use Direct Mail in Outbound Sales

Discover how direct mail can amplify your outbound sales efforts. Learn the secrets to creating effective direct mail campaigns and drive ROI.

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Best Direct Mail Campaigns: Birthday Marketing Campaigns

Looking for a new way to retain customers with direct mail marketing? Check out these best direct mail campaigns that feature birthday messaging. Read more!

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Unlocking the Power of UTM Parameters in Direct Mail Marketing

Learn more about using UTM parameters in your marketing campaigns to better analyze results and how to use UTMs in direct mail marketing. Read more!

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4 Direct Mail A/B Tests to Test in 2024

Learn about four elements you should be A/B testing in your direct mail marketing campaigns as we move into 2024 and run new campaigns! Read more!

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Best Direct Mail Campaigns Special Edition: Black Friday & Cyber Monday Marketing

Get inspired to create a great direct mail campaign for Black Friday and Cyber Monday with these examples of best direct mail marketing campaigns!

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Lob's Address Verification solution achieves CASS Cycle O certification

Lob's Address Verification solution achieves CASS Cycle-O certification

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So Easy They’re Scary Solutions to Your Direct Mail Marketing Challenges

It's scary out there, especially if you're managing direct mail marketing manually! Learn some easy solutions to your direct mail challenges in this blog!

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Scarcity Principles in Marketing for Retail and Ecommerce

Learn how to apply scarcity principles to your retail/ecomm marketing plans to drive more conversions. Read up on six ways to do so, including in direct mail!

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Generating Sales With Direct Mail

Discover how adopting direct mail into your omnichannel marketing strategy can generate sales and increase conversions and drive better ROI. Learn more!

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Direct Mail Marketing: What Marketers Can Learn from Each Other and Consumers

We compared the State of Direct Mail marketers report against the consumer version to see what key themes and trends emerged that marketers can learn from!

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Blog post

3 Focus Areas for Direct Mail Strategies and How to Measure the Results

Where should you focus your efforts when it comes to direct mail marketing? We'll share our picks for three areas to focus on first with direct mail. Read more!

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Blog post

Best Direct Mail Campaigns: Happy Holidays

The holidays are upon us, and if you need a dash of inspiration for your holiday direct mail campaigns, check out these great examples featured on our blog!

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Blog post

How to Send Mail with Lob

Curious about Lob's automated direct mail solution? Learn how to send mail with Lob whether it's programmatically or as a one-off campaign in this blog!

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Blog post

Direct Mail Delivering Opportunities to Marketers: A Recap of the USPS and Lob AdWeek’s BrandWeek Session

Miss the USPS and Lob session on Direct Mail Delivering Opportunities at AdWeek's BrandWeek event? Get the key takeaways in this blog recap. Read more!

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Blog post

The Power of Timing: Revolutionize Your Real Estate Marketing with Direct Mail

Snap packs are pressure-sealed mailers, perforated on 2-3 sides. Once opened, additional information folds out. Explore how to use snap packs effectively.

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Blog post

Resource Roundup: Your Reference Guide to Sleigh Holiday Marketing

We've rounded up all the resources you'll need for your holiday marketing strategies and tactics right in this blog. Read the holiday marketing roundup now!

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Blog post

Key Takeaways From the DELIVERED Conference’s Revolutionizing Direct Mail Session

Read up on three key takeaways from the Revolutionizing Direct Mail session, about A/B testing direct mail, at the 2023 DELIVERED Conference. View the recap!

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Blog post

Humans of Lob: Steven Waldon

Get to know Staff Executive Assistant, Steven Waldon, in this Humans of Lob blog post!

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Webinar

USPS and Lob: Getting Ahead of Direct Mail Technology Trends

USPS and Lob joined forces to discuss how marketers can leverage technology to enhance their direct mail marketing efforts.

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Webinar

Latest from Lob: Trifolds, Legal Letters, and Snap Packs

Watch this webinar to learn how Lob's newest direct mail formats can work for you.

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Webinar

The 2024 State of Direct Mail Marketing

Watch the webinar to get a real-time pulse check from marketers about the current state of direct mail and its role in driving results.

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Webinar

Data-Driven Direct Mail: Personalization Best Practices

Watch the recorded webcast to learn how to use a direct mail automation platform to increase conversion rates with personalized direct mail.

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Webinar

2023 State of Direct Mail Consumer Insights

Watch the webinar to hear the newest data on consumers’ usage, preferences, and engagement with direct mail.

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Webinar

Best Practices for More Effective Direct Mail

Watch this demo as we walk step-by-step through the creation of a strategic direct mail campaign.

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Webinar

Optimize Direct Mail for Maximum Results

Watch the webinar to learn how to automate and streamline your direct mail workflows to save time and money, & implement large-scale experiments that drive ROI.

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Webinar

Intelligent Targeting for Direct Mail Campaigns

Learn how to identify, enrich, and reach highly targeted audiences to maximize the effectiveness of your direct mail campaigns with Lob Audience.

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Webinar

2023 The State of Direct Mail

Learn how enterprise marketers use direct mail to drive growth in a changing marketing environment with Lob and Comperemedia's annual State of Direct Mail.

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Webinar

How to Automate Your Nonprofit's Donor Acknowledgement Letters

Watch this session to learn how Lob’s direct mail automation platform saves our nonprofit customers time and money by automating direct mail programs.

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Webinar

Real-Life Direct Mail Strategies to Crush ROI and Budget Goals

Join the experts at Lob to learn how to create a marketing strategy that crushes ROI and budget goals and withstands economic uncertainty.

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Webinar

Drive Retention & Reactivation Success Using Direct Mail

This webinar will give you real-life methods that today’s top marketers use to keep customers engaged, loyal, buying more, and coming back.

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Webinar

Advanced Acquisition Strategies for Intelligent Direct Mail

Learn how to run direct mail acquisition campaigns that drive conversions by combining online and offline marketing channels in our latest webinar.

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Webinar

Breakthrough Strategies for Improving Direct Mail & Out-of-Home ROI

Learn how adding offline channels such as intelligent direct mail and out-of-home advertising to your omnichannel mix drives engagement, leads, and sales.

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Webinar

2022 State of Direct Mail Marketing

Discover key insights into the state of direct mail marketing. Lob and Comperemedia surveyed 150+ U.S. enterprise marketing leaders to reveal modern strategies

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Webinar

The Secret Ingredient to Lightning-Fast, Predictable Direct Mail

Learn how to utilize Lob's APIs to integrate and customize your offline communications with your current systems in our latest webinar.

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Webinar

The Secret Ingredient to Increasing Revenue Throughout the Customer Lifecycle

Boost revenue with Lob’s direct mail insights. Discover how to combine online and offline channels to increase conversions, CLTV, and ROI across touchpoints.

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Webinar

Demo: Direct Mail for the Digital Age

Learn how to utilize Lob's APIs to integrate and customize your offline communications with your current systems in our latest demo.

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Webinar

Demo: Send Physical Mail with Lob for Salesforce Non Profit Cloud (NPSP)

Learn how to drive donor engagement with highly personalized letters and postcards through Lob for Salesforce in our on-demand demo.

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Webinar

Eliminate the Hassle in Claim Processing with Automation

Learn what it costs you in time and money to process and mail checks and how you can increase customer satisfaction with improved payments processing.

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Webinar

Automating the Paper Billing and Collections Process

Learn why paper artifacts are an important part of the accounts receivable process and why automated accounts receivable is valuable and being rapidly adopted.

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Webinar

Salesforce & Lob Integration Demo

Learn how you can take advantage of Lob’s direct mail capabilities and seamlessly integrate it into any business workflow within Salesforce.

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Webinar

Personalization As A Loyalty Game Changer

Learn how brands are leveraging advanced machine learning techniques to enhance the relevance of offers through personalization in our on-demand webinar.

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Webinar

Creating A Customer-Focused Loyalty Strategy Based On Data

As we head into 2021, an air tight loyalty strategy rooted in first-party data will be critical for marketing teams that need to hit their number.

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Webinar

Demo: Lob Print and Mail API

Watch direct mail examples of successful companies that execute across digital and direct mail channels with learnings you can apply to your own campaigns.

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Webinar

Predicting the Turn: A Conversation with Dave Knox

Digital transformation has become essential for organizations that want to successfully navigate through uncertainty and stay competitive.

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Webinar

Modernizing Direct Mail Communications: A Fireside Chat With Lob + Oscar Health

Watch Lob discuss how organizations in regulated industries use modern technology to simplify workflows and create strategic advantages that strengthens brand.

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Webinar

Demo: Real Insight Into USPS Delivery Speed Using Lob Analytics

Having sent mail to one out of two households, Lob has a deep understanding of how mail travels through USPS and how recent changes are affecting them.

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Webinar

USPS presents: Direct Mail in an OmniChannel World

USPS reviews their newest initiatives that allow for companies to push the envelope in ways that make direct mail more efficient and insightful.

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Webinar

Lob Address Elements Plugin - Overview and Demo

Learn how to set up front-end address autocomplete and verification for your customer-facing webform easily with our on-demand overview and demo.

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Webinar

The Retention Marketer's Playbook

Learn how marketers across industries can leverage new technologies to increase engagement and LTV.

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Webinar

How To Strategically Implement Direct Mail Automation For Long Term Success

There are four main challenges every business faces when setting up direct mail programs at large scale: resourcing, budget, optimization, and execution.

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Webinar

The Virtual Direct Mail Symposium

Learn how technology is transforming direct mail processes, and allowing organizations to be more responsive while reducing costs in our on-demand symposium.

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Webinar

Direct Mail’s Digital Transformation: A Fireside Chat with Lob + Verizon

Learn how enterprise organizations use modern technology to simplify workflows and create strategic advantages that drive real business results. 

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Webinar

Live Demo: Financial Services Embrace APIs to Enhance their Direct Mail

Technology has transformed direct mail, allowing for FinServ organizations to send timely, relevant mail that saves time, processing, and verification costs.

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Webinar

Reimagining Customer Communications in Insurance with CPH, VillageCare, & Oscar Health

Learn how insurance leaders transformed their customer engagement and outreach offline by leveraging modern technology to coordinate across multiple channels.

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Webinar

Strategic Retention Marketing with Direct Mail Automation in Salesforce Marketing Cloud

Learn how organizations use Lob to boost engagement throughout the customer lifecycle, with intelligent direct mail in our on-demand webinar.

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Webinar

3 Companies Automating Offline Communications To Increase Efficiency & Compliance

Learn how these organizations are using automated direct mail to save on operational costs and compliance with triggered mail and detailed tracking analytics

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Webinar

How Insurers Can Improve Engagement & Ensure Compliance With Modern Direct Mail

Learn how modern insurers are embracing intelligent direct mail to transform their physical mail to fully automate, personalize, and trigger mail.

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Webinar

Live Demo: How Retailers Can Leverage Offline Marketing for Online Retention

Learn how to automate direct mail campaigns from within your marketing automation or CRM tools in our on-demand webinar.

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Webinar

Winning Multichannel Marketing: Strategic Offline Engagement for Modern Retention

Learn how to integrate Lob’s direct mail automation into Blueshift’s data activation platform, and get the most out of your omnichannel marketing campaigns.

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Webinar

Embracing Digital Transformation: Financial Services Empower Offline Operations With Lob

Learn how to increase the scalability, reliability, and flexibility of your direct mail efforts and mitigate the risks of sending direct mail in our webinar.

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Webinar

Why Direct Mail is an Engagement Game Changer

Learn how you can effectively leverage direct mail throughout your customer journeys and innovative direct mail use cases across the customer lifecycle.

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Webinar

FinTech Reduces Fraud and Optimizes Resources with Lob Address Verification API

Use Address Verification API to identify fraudulent activity to reduce erroneous entries in your KYC solution and eliminate costly undeliverable mail.

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Webinar

Lob Address Verification Demo Webinar

Learn how you can integrate Lob Address Verification API in minutes to reduce bad address data by 97% and stop sending mail to an undeliverable addresses.

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Webinar

Lob Address Verification Platform Webinar

Learn how you can integrate Lob Address Verification API in minutes to reduce bad address data by 97% and stop sending mail to an undeliverable addresses.

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Webinar

Improve your Ecommerce Experience with Data and Personalization

Learn how to create a memorable eCommerce customer experience through personalization and enhancing customer data to streamline delivery and reduce costs.

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Webinar

The State of Direct Mail

Direct mail has long been utilized by marketers. While this proves its importance, it fails to give insight on what strategy marketers are utilizing.

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Webinar

Product Video: Lob Address Verification

Reduce bad addresses by 97% so you don’t waste another dime on undeliverable mail, watch our demo video and start verifying addresses in minutes.

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Webinar

5 Companies Doing Direct Mail Right

High-performing direct mail leverages design, personalization, messaging and more to catch the eye of the reader. Here are 5 examples of effective print and mai

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Webinar

4 Ways To Prevent Revenue Loss

Learn how world-class operations teams use technology to recover lost revenue through customer centric collections strategies and prevent future revenue loss.

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Webinar

Data-Driven Direct Mail

Whether it’s for retargeting, retention, or re-engagement, these direct mail best practices can supercharge campaigns across the customer lifecycle.

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Event

2024 State of Direct Mail Consumer Insights

Join us for a sneak peek at the 2024 State of Direct Mail Consumer Insights study. Learn key trends from 2,000 US consumers in this exclusive 45-minute webinar.

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Infographic

The Direct Mail Marketing Cheat Sheet

Master direct mail marketing effortlessly with Lob’s cheat sheet. Discover advanced audience targeting, automation, personalization, and analytics strategies. Learn more!

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Infographic

5 Things Lob Can Do for Your Direct Mail

The future of direct mail is automation and enterprise brands are ditching legacy workflows for better, more efficient ways of executing direct mail that drive greater response and ROI, can be triggered based on customer behavior, tracked, and are carbon-neutral. 

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Infographic

Direct Mail Secret Sauce: Dos and Don'ts

Lob shares the secret sauce to direct mail marketing with dos and don’ts to make your direct mail as effective as possible to drive more customer lifetime value.

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Podcast

Lobcast Podcast: Marketing AI & Appletinis

We're talking about all things marketing AI on today's Lobcast Podcast! Special guest Pini Yakuel from Optimove joins us to chat about AI in marketing.

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Podcast

Lobcast Podcast: Deconstructing Direct Mail & Dessert Manhattans

We're doing things differently today on the Lobcast Podcast and deconstructing what's working in some real-life direct mail campaigns. Watch now!

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Podcast

Lobcast Podcast: State of Direct Mail Consumer Insights & Island Cosmos

In this podcast, hear the findings from our 2023 State of Direct Mail Consumer Insights report to uncover consumers’ perspectives on direct mail.

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Podcast

Lobcast Podcast: A/B Testing & Apricot Bellinis

Testing, testing! Come learn all about A/B testing in marketing campaigns, especially in direct mail, on this episode of the Lobcast Podcast. Listen now!

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Podcast

Lobcast Podcast: Marketing ROI & Mai Tais

Let’s break down marketing ROI and talk about how direct mail can be a great channel for improving ROI and lifting the results of other marketing channels.

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Podcast

Lobcast Podcast: Marketing Optimizations & Old Fashioneds

Optimization is a journey, not a destination. On this podcast episode, we’re digging into the principles behind continuous marketing optimizations.

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Podcast

Lobcast Podcast: Personalization & Pina Coladas

On this episode of the Lobcast Podcast, we're talking best practices for personalization in marketing, whether it's direct mail or digital marketing.

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Podcast

Lobcast Podcast: Operational Mail & Orange Margaritas

Mix up an orange margarita and listen in as we talk about automating and optimizing operational mail on the Lobcast Podcast. Guest speaker is Dave Krawczuk

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Podcast

Lobcast Podcast: Marketing Metrics & Margaritas

We’re mixing up some margaritas and talking all things marketing metrics, both digital and direct mail, on the Lobcast Podcast. Listen to the episode now!

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Podcast

Lobcast Podcast: Marketing Data & Million Dollar Cocktails

Listen to episode 12 of the Lobcast Podcast to learn how to use marketing data and lists to improve your marketing campaigns and drive better ROI.

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Podcast

Lobcast Podcast: Spring Marketing Strategies & Strawberry Mimosas

It's springtime and it's time to spring into action when it comes to tidying up spring marketing campaigns. Learn more on this Lobcast Podcast episode.

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Podcast

Lobcast Podcast: Spring Cleaning Marketing Workflows & Whiskey Sours

Mix up a whiskey sour and listen to this episode of the Lobcast Podcast where we're talking all things marketing operations and spring cleaning workflows.

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Podcast

Lobcast Podcast: Intelligent Mail & Iced Mochatinis

Learn how to harness the power of intelligent mail in your marketing strategy to drive better ROI on this episode of the Lobcast Podcast.

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Podcast

Lobcast Podcast: 2023 State of Direct Mail & Spritzes

Get the latest facts and findings when it comes to how marketers are using direct mail as we talk about the 2023 State of Direct Mail on the Lobcast.

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Podcast

Lobcast Podcast: Slide Into a New DM - Direct Mail & Daiquiris

Listen to episode 7 of the Lobcast Podcast where we share how marketers can slide into a new DM: Direct Mail! Hear about best practices and how to start!

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Podcast

Lobcast Podcast: Timeless Tactics & Tequila Sunrises

Mix up a tequila sunrise and listen in to episode 6 of the Lobcast Podcast as we talk about timeless marketing tactics to add to your 2023 strategy.

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Podcast

Lobcast Podcast: Marketing Resolutions & Raspberry Mocktails

Mix up a mocktail and listen in to episode 5 of the Lobcast Podcast as we talk 2023 marketing trends and marketing resolutions.

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Podcast

Lobcast Podcast: Budgets & Beermosas

Mix up a beermosa and listen in to episode 4 of the Lobcast Podcast to hear our chat about direct mail budgets and how direct mail fits in marketing.

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Podcast

Lobcast Podcast: Marketing Mail & Mulled Wine

Listen in as we talk about all things marketing mail, both email and direct mail, on episode 3 of the Lobcast Podcast: Mixers and Marketing!

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Podcast

Lobcast Podcast: State of Direct Mail Consumer Insights & Irish Coffee

Listen in as we talk about the 2022 State of Direct Mail Consumer Insights and key findings marketers need to know about direct mail marketing.

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Podcast

Lobcast Podcast: State of Direct Mail & Dark and Stormy

Mix up a dark and stormy and hear how marketers are leveraging direct mail in their marketing on episode 1 of the Lobcast Podcast: Mixers and Marketing!

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Podcast

Meet the Mailers: Driving ROI with Direct Mail Automation

Paul Bobnak at Who's Mailing What! interviews Lob's own Summer Hahnlen about how driving ROI through personalized direct mail.

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Master Class

Direct Mail Marketing Master Class

From direct mail newbie to seasoned professional, Lob's Direct Mail Marketing Master Class has something for everyone. Discover the latest trends and stats, learn how to optimize your campaigns, reveal how-to's to help you execute your direct mail more efficiency and effectively.

Get access