Master Class

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From direct mail newbie to seasoned professional, Lob’s direct mail marketing Master Class has something for everyone. Discover the latest industry trends and stats, learn how to optimize your campaigns with real-life examples from the pros, reveal how-tos to help you execute your direct mail more efficiently and effectively. Master Class has it all.

Welcome

MASTERCLASS

Lesson

Lesson 1 - Supercharge your Omnichannel Campaigns with Intelligent Direct Mail

Learn how to create omnichannel experiences across every platform and each step of the customer journey with actionable strategies and tactics.

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MASTERCLASS

Lesson

Lesson 2 - Analytics and Testing to Optimize Results and ROI

Gain an in-depth understanding of modern direct mail analytics and testing criteria to confidently experiment, optimize, and create response-driven direct mail campaigns.

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MASTERCLASS

Lesson

Lesson 3 - Personalize Direct Mail Campaigns Like a Pro

Uncover the real-life tactics marketing pros use to personalize direct mail marketing campaigns to increase response and drive results.

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MASTERCLASS

Lesson

Lesson 4 - Direct Mail Strategies to Crush ROI and Budget Goals

Learn which marketing channels and tactics maximize your ROI and ensure the marketing budget you spend is strategic and laser-focused on generating revenue.

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