From direct mail newbie to seasoned professional, Lob’s direct mail marketing Master Class has something for everyone. Discover the latest industry trends and stats, learn how to optimize your campaigns with real-life examples from the pros, reveal how-tos to help you execute your direct mail more efficiently and effectively. Master Class has it all.
Gain an in-depth understanding of modern direct mail analytics and testing criteria to confidently experiment, optimize, and create response-driven direct mail campaigns.
Learn which marketing channels and tactics maximize your ROI and ensure the marketing budget you spend is strategic and laser-focused on generating revenue.