Every week this blog tackles one direct mail question. But sometimes you want to go deeper, hear directly from the people shaping the channel, and ask your own questions in real time. That's exactly what the State of Direct Mail: Consumer Insights 2026 Webinar is built for.
The webinar takes place Tuesday, September 15, at 10 AM PT / 1 PM ET. Register now.
What the webinar covers
For this year's State of Direct Mail Consumer Insights report, we surveyed 2,000 U.S. consumers to understand what drives them to open, read, trust, and act on direct mail. The webinar unpacks the findings live, with context and takeaways you can apply directly to your next campaign – and a chance for you to ask question.
What you’ll learn
- How economic pressure is changing consumer behavior: 84% of consumers say rising prices have changed how they shop, and 68% say it's changed what they pay attention to in their mailbox. Campaigns that understand that shift – and design for the second read, not just the first glance – are the ones performing right now.
- What personalization actually looks like by generation: 89% of consumers say relevant mail is what influences them to take action, but what feels relevant changes by generation. Gen Z responds to life stage and identity. Boomers are driven almost entirely by offers and discounts. One approach doesn't cover both.
- Why direct mail's trust advantage is growing: 34% of consumers say direct mail feels more trustworthy than digital communication, a nine-point increase from last year. At the same time, 62% say the rise of AI has made them more skeptical of digital ads. That combination is creating a real opportunity for brands that show up in the mailbox with relevant, well-crafted mail.
Who you'll hear from
The webinar features a lineup of practitioners and experts including Steve Mills from USPS, Robin Spencer from Faraday, Kate Chamberlain from SimpliSafe, researcher Kelsey White, and Lob CEO Ryan Ferrier.
Register now
The State of Direct Mail: Consumer Insights 2026 Webinar takes place Tuesday, September 15, at 10 AM PT / 1 PM ET. Register now.
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FAQs
Answered by:
Sam Melero
