IN-HOUSE MARKETING
Send mail at digital speeds – with better-than-digital results
Lob combines advanced campaign tools and industry-
leading infrastructure to make it easy for marketing teams
to build, automate, and track personalized direct mail
campaigns – from acquisition to retention to winback.
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Stronger connections
start with Lob
Automate your campaigns to maximize relevance
Trigger mail from your Lob
dashboard or integrate with your marketing stack to send targeted
mail like you would email or SMS.
Personalize every detail at
scale
Use customer data, merge variables,
and conditional logic to tailor every message for relevance and
response.
Accelerate delivery to get
there when it matters
Lob’s routing intelligence, Postal IQ, dynamically selects the most
efficient USPS entry path to get your mail where it’s going faster.
Improve performance with analytics
Harness real-time event tracking
and reporting for every mail piece
and campaign, from print to delivery confirmation to performance.
Leave logistical hurdles in the dust
Our nationwide Print Delivery
Network balances output across printers to maintain speed and
quality.
How marketing teams use Lob
Add mail to your CRM or CDP customer
journeys
Trigger postcards to reactivate lapsed customers
Drive digital engagement with QR codes
or PURLs
Mail to new audiences you can’t get to
with email
Send personalized promotions or offers
timed to key events
Launch and deliver new campaigns faster
