Lob named Martech’s Marketing Automation Platform of the Year

I am honored that Lob was recently named the 2026 Overall Marketing Automation Platform of the Year in the MarTech Breakthrough Awards. This recognition is especially meaningful, as it reflects years of hard work our team has put into transforming direct mail into a modern, digitally- driven marketing channel for our customers.

Direct mail continues to be one of marketing’s most trusted and highest-performing channels. It consistently outperforms digital media on response rates and recall – even for customer retention, acquisition, and winback campaigns. And yet, direct mail has remained stubbornly disconnected from the rest of the martech ecosystem. Lob is changing that. 

Modernizing the direct mail ecosystem

We believe direct mail automation should work like any other marketing channel, with the scale, speed, and precision that today’s businesses expect. 

Marketers shouldn't have to piece together campaign creation, mail personalization, print production, routing, delivery, and measurement across disconnected systems. We built Lob to simplify that complexity, bringing the entire direct mail workflow into one platform.

By combining award-winning campaign software and APIs with intelligent routing and our nationwide Print Delivery Network, we're closing the gap between digital and direct mail. The result is greater transparency, coordination, and a more modern way to run campaigns.

What comes next

This recognition from MarTech Breakthrough reflects how far direct mail has come, but it's also a reminder of how much opportunity still lies ahead.

We're building toward a future where marketers have complete visibility and control from campaign creation to in-home delivery. That means continuing to invest not only in software, but also in the logistics network and delivery intelligence that streamline production and make every marketing dollar work harder.

I'm grateful to MarTech Breakthrough for this honor, and to our employees, customers, and partners who continue to put their trust in us every day. Your support inspires us to keep raising the bar for what's possible in direct mail.

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