Retail + Ecommerce
Mail that's shoppable to make your brand unstoppable
Send hyper-targeted, actionable mail to take your audience from the mailbox to the checkout.
What good looks like
We help hundreds of retailers send direct mail with massive conversion rates. Here’s what we’ve seen work.
Promotions
Send fridge-worthy special offers
According to our 2024 State of Direct Mail Consumer Insights survey, 78% of consumers are likely to open or read a direct mail piece with an offer or promotion.
Abandoned Cart
Remind them of what they’re missing
Lob’s mail is lightning fast, so you can send high-impact abandoned cart reminders or post-purchase cross-sells while your brand is still top-of-mind.
Retail activation
Point to your point of sale
Drive traffic to brick-and-mortar stores for openings and launches. Lob’s hyper-targeting helps you get hyper-local.
Lookbooks
Show off your style
Use multi-panel formats to create compact catalogs highlighting your products and telling your brand story.
Connect with your best customers — and your next customers
Drive revenue by keeping things personal
Automate personalized mail throughout your customer lifecycle. Lob integrates with your marketing stack so you can use your customer data to signal boost or sub-in for your digital campaigns.
See how personalization worksThe secret to shoppable mail
Turn scans into sales by adding personalized Lob QR codes to every piece.
Discover QR codesConvert shoppers in real time
Send your campaign — triggered, automated, or on-demand — in minutes. We’ll manage end-to-end fulfillment to get your message to the mailbox faster than Tom Hanks can say, “You’ve got mail.”
See how printing worksWhy do so many retail and ecommerce companies already trust Lob? Because of numbers like these
25%
Increase in order
rates
2.6X
Higher conversions than email
State of Direct Mail Consumer Insights
69%
Of consumers share mail with friends
Retail + Ecommerce FAQ
Retail and ecommerce companies can benefit from using direct mail as part of their marketing strategy by sending targeted promotions, product catalogs, or personalized recommendations based on browsing and buying behavior. They can reach potential customers who may not regularly visit their online stores or brick-and-mortar shops, or retail companies can target lapsed buyers who have opted out of their email lists.
Retailers and e-commerce sites can make their direct mail pieces shoppable by including QR codes or personalized URLs that direct recipients to specific landing pages or products, making it easier for them to make a purchase. Additionally, direct mail can be used as an alternative channel for customer service and support, providing customers with important information about their orders or returns. Overall, incorporating direct mail into their marketing strategy allows retailers and ecommerce companies to reach potential customers in a more tangible and personal way, potentially driving increased sales and brand loyalty. So even though online tactics are important in today's market, traditional methods like direct mail still have a place in the retail and ecommerce industries.
Omnichannel marketing is an approach that integrates all available channels, both online and offline, to create a seamless and cohesive customer experience. In retail and ecommerce, this means combining traditional methods like direct mail with digital tactics such as email, social media, and mobile apps. Companies have a better chance of capturing and retaining customers by creating a consistent message across all channels and allowing customers to interact with the brand in multiple ways.
One role that omnichannel plays in retail and ecommerce is bridging the gap between online and offline shopping experiences. With the rise of ecommerce, many brick-and-mortar stores have struggled to keep up with changing consumer behavior. However, by using omnichannel marketing, retailers can create a seamless experience for their customers whether they shop in-store or online. For example, a customer might receive a direct mail flier advertising a sale on a particular item. They can then choose to visit the physical store to make the purchase or use an online promo code from the flier to purchase through the company's website. This integration of channels allows customers to have a consistent and convenient shopping experience.
Retail and ecommerce companies can leverage direct mail as a powerful tool for customer acquisition by designing targeted campaigns that reach lookalike audience demographics or locales that mirror their current best customers. By using tools like Lob Audiences, retailers can identify potential customers who may benefit from their services and tailor their messaging accordingly. Including attractive offers, such as limited-time discounts or free consultations in retail mailers, can incentivize recipients to consider their options and take action.
Direct mail can be a valuable tool for customer retention. Retail companies can use direct mail to send personalized communications and offers to their current customers. This can include reminders for upcoming sales, announcements about local store openings, and information about new services or products. Direct mail provides current customers with a physical reminder of important dates — and discounts.