2024 State of Direct Mail Marketing: Financial Services and Banking Edition
Download the one-pager
Back to one-pagers
83% of marketers in the financial services industry agree that direct mail delivers the best conversion rate of any channel and 78% agree it delivers the best ROI.
Download this one-pager from our 2024 State of Direct Mail to learn more about direct mail’s performance in financial services organizations, the types of campaigns sent, the data marketers use, and what direct mail marketing formats are most popular.
Ready to see Lob in action?
Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.
Direct mail resources to power your success
State of Direct Mail: Consumer Insights
Our 2022 survey of 2,100+ US consumers age 18+ to understand their usage of, attitudes toward, and preferences around direct mail.
eBook: Operational Mail Handbook
Download Lob's Operational Mail Handbook eBook to learn how to automate, integrate, and optimize your direct mail operations in 3 easy to follow lessons.
The Direct Mail Tactics Playbook
With this playbook, we’ll walk you through how best to audit your current systems and provide direct mail strategies, tactics and best practices for success.