2024 State of Direct Mail Marketing: Financial Services and Banking Edition
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83% of marketers in the financial services industry agree that direct mail delivers the best conversion rate of any channel and 78% agree it delivers the best ROI.
Download this one-pager from our 2024 State of Direct Mail to learn more about direct mail’s performance in financial services organizations, the types of campaigns sent, the data marketers use, and what direct mail marketing formats are most popular.
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Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.
Direct mail resources to power your success
Operational Mail Handbook
Download Lob's Operational Mail Handbook eBook to learn how to automate, integrate, and optimize your direct mail operations in 3 easy to follow lessons.
The Modern Marketer’s Guide to Direct Mail Analytics & Testing
Download the guide to master modern direct mail analytics and testing to increase the ROI of your direct mail campaigns.
Expanding Audiences Through Print & Mail
Learn how developers can show others how sending personalized direct mail can be as simple as dispatching an email campaign with this high-level resource.