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2024 State of Direct Mail Marketing: Financial Services and Banking Edition

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83% of marketers in the financial services industry agree that direct mail delivers the best conversion rate of any channel and 78% agree it delivers the best ROI.

Download this one-pager from our 2024 State of Direct Mail to learn more about direct mail’s performance in financial services organizations, the types of campaigns sent, the data marketers use, and what direct mail marketing formats are most popular.

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Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.

Direct mail resources to power your success

A marketer's recipe for omnichannel success
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A marketer's recipe for omnichannel success

Create a seamless omnichannel marketing strategy that bridges physical and digital touchpoints. Boost engagement with personalized, data-driven direct mail.

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Expanding Audiences Through Print & Mail
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Expanding Audiences Through Print & Mail

Learn how developers can show others how sending personalized direct mail can be as simple as dispatching an email campaign with this high-level resource.

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The 2023 State of Direct Mail
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The 2023 State of Direct Mail

The 2023 State of Direct Mail report reveals how marketers use direct mail to drive growth, how they measure the impact, and how marketing budgets are changing.

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