Lob's website experience is not optimized for Internet Explorer.
Please choose another browser.

2024 State of Direct Mail Marketing: Financial Services and Banking Edition

Download the one-pager

Back to one-pagers

83% of marketers in the financial services industry agree that direct mail delivers the best conversion rate of any channel and 78% agree it delivers the best ROI.

Download this one-pager from our 2024 State of Direct Mail to learn more about direct mail’s performance in financial services organizations, the types of campaigns sent, the data marketers use, and what direct mail marketing formats are most popular.

Ready to see Lob in action? 

Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.

Direct mail resources to power your success

The Modern Marketer’s Guide to Customer Retention Using Direct Mail
eBook

The Modern Marketer’s Guide to Customer Retention Using Direct Mail

This practical guide will give you real-life methods pro marketers use to keep customers engaged, loyal, and buying more. ‍

Read eBook
2022 State of Direct Mail
eBook

2022 State of Direct Mail

Our 2022 survey of 150+ marketing leaders across the US sheds new light on the approach, effectiveness and best practices of modern direct mail marketers.

Read eBook
Modernizing Direct Mail Communications: A Fireside Chat With Oscar Health
eBook

Modernizing Direct Mail Communications: A Fireside Chat With Oscar Health

Gain insight into how Oscar Health implements technology in a way that best serves their organization’s needs, not just immediately, but in the long term.

Read eBook