2024 State of Direct Mail Marketing: Financial Services and Banking Edition
Download the one-pagerBack to one-pagers
83% of marketers in the financial services industry agree that direct mail delivers the best conversion rate of any channel and 78% agree it delivers the best ROI.
Download this one-pager from our 2024 State of Direct Mail to learn more about direct mail’s performance in financial services organizations, the types of campaigns sent, the data marketers use, and what direct mail marketing formats are most popular.


Ready to see Lob in action?
Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.
Direct mail resources to power your success

The Modern Marketer’s Guide to Customer Retention Using Direct Mail
This practical guide will give you real-life methods pro marketers use to keep customers engaged, loyal, and buying more.
A marketer's recipe for omnichannel success
Create a seamless omnichannel marketing strategy that bridges physical and digital touchpoints. Boost engagement with personalized, data-driven direct mail.

The Modern Marketer’s Guide to Intelligent Direct Mail: Insurance Industry Edition
In this guide, you’ll learn how you can effectively harness intelligent direct mail to improve the ROI of your direct mail campaigns.

