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2024 State of Direct Mail Marketing: Healthcare Edition

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Your organization is focused on your patients’ health, and we’re focused on the health of your direct mail. And direct mail in healthcare is very healthy and active. 91% of marketers agree it has the best response rates and 78% agree that direct mail delivers the best ROI of all marketing channels.

Download this one-pager from our 2024 State of Direct Mail to understand how to use this in-home marketing channel to reach patients.

Ready to see Lob in action? 

Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.

Direct mail resources to power your success

The Modern Marketer’s Guide to Intelligent Direct Mail: Insurance Industry Edition
eBook

The Modern Marketer’s Guide to Intelligent Direct Mail: Insurance Industry Edition

In this guide, you’ll learn how you can effectively harness intelligent direct mail to improve the ROI of your direct mail campaigns.

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The Modern Marketer’s Guide to Customer Acquisition with Direct Mail
eBook

The Modern Marketer’s Guide to Customer Acquisition with Direct Mail

Learn how to apply advanced acquisition strategies to your direct mail with real-world examples of how marketers are combining online and offline channels.

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The Direct Mail Tactics Playbook
eBook

The Direct Mail Tactics Playbook

With this playbook, we’ll walk you through how best to audit your current systems and provide direct mail strategies, tactics and best practices for success.

Read eBook