Lob's website experience is not optimized for Internet Explorer.
Please choose another browser.

2024 State of Direct Mail Marketing: Healthcare Edition

Download the one-pager

Back to one-pagers

Your organization is focused on your patients’ health, and we’re focused on the health of your direct mail. And direct mail in healthcare is very healthy and active. 91% of marketers agree it has the best response rates and 78% agree that direct mail delivers the best ROI of all marketing channels.

Download this one-pager from our 2024 State of Direct Mail to understand how to use this in-home marketing channel to reach patients.

Ready to see Lob in action? 

Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.

Direct mail resources to power your success

The Modern Marketer’s Guide to Intelligent Direct Mail: Financial Services & Banking Edition
eBook

The Modern Marketer’s Guide to Intelligent Direct Mail: Financial Services & Banking Edition

Learn how intelligent direct mail by modernizing and optimizing your financial services direct mail practices to deliver stellar consumer experiences.

Read eBook
How to rethink your direct mail plan for 2025
eBook

How to rethink your direct mail plan for 2025

Rethink your 2025 direct mail strategy with Lob. Learn how to cut costs and boost ROI through smarter timing, targeting, and execution.

Read eBook
The Modern Marketer’s Guide to Customer Acquisition with Direct Mail
eBook

The Modern Marketer’s Guide to Customer Acquisition with Direct Mail

Learn how to apply advanced acquisition strategies to your direct mail with real-world examples of how marketers are combining online and offline channels.

Read eBook