Lob's website experience is not optimized for Internet Explorer.
Please choose another browser.

2024 State of Direct Mail Marketing: Healthcare Edition

Download the one-pager

Back to

Your organization is focused on your patients’ health, and we’re focused on the health of your direct mail. And direct mail in healthcare is very healthy and active. 91% of marketers agree it has the best response rates and 78% agree that direct mail delivers the best ROI of all marketing channels.

Download this one-pager from our 2024 State of Direct Mail to understand how to use this in-home marketing channel to reach patients.

Ready to see Lob in action? 

Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.

Direct mail resources to power your success


The Direct Mail Tactics Playbook

With this playbook, we’ll walk you through how best to audit your current systems and provide direct mail strategies, tactics and best practices for success.

Read eBook

The 2023 State of Direct Mail

The 2023 State of Direct Mail report reveals how marketers use direct mail to drive growth, how they measure the impact, and how marketing budgets are changing.

Read eBook

The Retention Marketing Stack

Learn how today’s retention marketers are tackling an evolving technological landscape and implementing tooling that boosts efficiency and ROI.

Read eBook