Realeflow
doubles adoption rates with direct mail
Impact at a glance
- 300%+ increase in direct mail campaigns created within 30 days of launch
- 200%+ increase in unique accounts using the Direct Mail tool
- Lower direct mail costs for Realeflow, with savings passed on to customers
“If you’re in the business of sending direct mail, Lob is the best in the industry.”
Realeflow’s direct mail ran through weekly vendor batches with limited visibility. Turnaround took 2 to 3 weeks, small errors surfaced late, and results were hard to attribute to lists or offers. The friction slowed product adoption and made optimization guesswork.
Realeflow rebuilt its Direct Mail engine on Lob. In three months, the team shipped a new wizard, creative templates, and streamlined UX. Implementation was smooth and added real-time tracking, better cohort targeting, and controlled tests across formats and audiences.
“We were blown away by the quality of the Lob API and documentation.” — Austin Hale
- Within 30 days, campaigns created rose 300%+, and unique sending accounts rose 200%+
- Customers used Twilio numbers on mailpieces to attribute calls and texts to specific cohorts
- Lower platform costs enabled Realeflow to pass savings to customers
Campaign Spotlight:
from prospecting to lifecycle plays
With granular tracking and templates, users moved beyond broad prospecting into refined lists and A/B tests, lifting hit rates without inflating volume. Realeflow also used Lob for retention and product launch promotions, such as postcard offers with pre-generated credits to top customers.
Realeflow continues to expand Lob-powered workflows and use analytics to guide formats, offers, and audience selection, keeping direct mail a measurable, high-leverage channel inside the platform.
