The USPS is dynamic. Postal rates fluctuate, policies evolve, and service models shift over time. Even the most experienced mailers say it can be hard to keep up. In our 2026 State of Direct Mail report, 84% percent of leaders struggle to track USPS updates or anticipate what’s coming next. And more than half say that these common types of USPS changes completely disrupt campaign planning – impacting budgets, delaying campaigns, and even missing in-home delivery windows.
But keeping up with USPS changes doesn't have to be a challenge. We sat down with industry experts to better understand how to stay up to date on what’s going on with USPS – and here’s what they recommend.
The USPS offers many thought leadership resources for marketing and operations professionals – straight from the source. Chris Karpenko, Executive Director of USPS, says to check USPS and PostalPro for first-hand information.
Karpenko also notes that having a strong relationship with your direct mail partner can help you navigate the ins and outs of the Postal Service, so you don’t have to keep track of every little change. Look for a partner with USPS integration and advanced direct mail logistics in place.
Getting involved in industry associations, such as the Envelope Manufacturers Association and Printing United Alliance, can give you valuable insights into upcoming changes, says Paul Bobnak, Founder & CEO of PB Communications.
You can’t control USPS changes, but you can stay ahead of them with the right strategy, the right data, and the right partners in place.
For more resources on USPS and logistics, visit our Postal Fix Hub.
FAQs
Answered by:
