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2024 State of Direct Mail Marketing: Insurance Edition

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You’re in the business of insuring your customers and we’re in the business of ensuring direct mail results. In fact, 94% of marketers in the insurance industry agree that direct mail delivers the best ROI of any channel.

Download this one-pager from our 2024 State of Direct Mail to understand the data that’s used to trigger and personalize direct mail campaigns and what types of campaigns and formats are used.  

Ready to see Lob in action? 

Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.

Direct mail resources to power your success


Modernizing the Direct Mail Process

Learn the benefits of automating intelligent direct mail and get a deeper understanding of how automation can transform your direct mail operations.

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The Modern Marketer’s Guide to Reactivating Customers with Direct Mail

This guide will share real-life winback strategies from marketers using intelligent direct mail to re-engage, reactivate customers, and increase revenue.

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eBook: Operational Mail Handbook

Download Lob's Operational Mail Handbook eBook to learn how to automate, integrate, and optimize your direct mail operations in 3 easy to follow lessons.

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