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2024 State of Direct Mail Marketing: Insurance Edition

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You’re in the business of insuring your customers and we’re in the business of ensuring direct mail results. In fact, 94% of marketers in the insurance industry agree that direct mail delivers the best ROI of any channel.

Download this one-pager from our 2024 State of Direct Mail to understand the data that’s used to trigger and personalize direct mail campaigns and what types of campaigns and formats are used.  

Ready to see Lob in action? 

Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.

Direct mail resources to power your success

Your Guide to Holiday Direct Mail: 7 Tips for Successful Campaigns
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Your Guide to Holiday Direct Mail: 7 Tips for Successful Campaigns

Direct mail offers marketers their strongest ROI, all year long. Read how you can create an attention grabbing holiday direct mail campaign.

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Expanding Audiences Through Print & Mail
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Expanding Audiences Through Print & Mail

Learn how developers can show others how sending personalized direct mail can be as simple as dispatching an email campaign with this high-level resource.

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2023 State of Direct Mail: Consumer Insights
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2023 State of Direct Mail: Consumer Insights

Download the benchmark report to get actionable consumer insights to shape and enhance your direct mail strategy.

Read eBook