2024 State of Direct Mail Marketing: Insurance Edition
Download the one-pagerBack to one-pagers
You’re in the business of insuring your customers and we’re in the business of ensuring direct mail results. In fact, 94% of marketers in the insurance industry agree that direct mail delivers the best ROI of any channel.
Download this one-pager from our 2024 State of Direct Mail to understand the data that’s used to trigger and personalize direct mail campaigns and what types of campaigns and formats are used.


Ready to see Lob in action?
Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.
Direct mail resources to power your success

The Modern Marketer’s Guide to Intelligent Direct Mail: Insurance Industry Edition
In this guide, you’ll learn how you can effectively harness intelligent direct mail to improve the ROI of your direct mail campaigns.

The 2023 State of Direct Mail
The 2023 State of Direct Mail report reveals how marketers use direct mail to drive growth, how they measure the impact, and how marketing budgets are changing.

Expanding Audiences Through Print & Mail
Learn how developers can show others how sending personalized direct mail can be as simple as dispatching an email campaign with this high-level resource.