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Investing in sustainable direct mail

Lob ensures responsible sourcing and practices in the production of every mailpiece.

Lob Sustainable Direct Mail

The Lob promise:
100% carbon neutral

Setting a new sustainability standard for direct mail

Lob ESG Direct Mail Campaign

Build ESG accountability into every direct mail campaign

Lob is committed to setting a new sustainability standard for direct mail and helping our customers and partners meet their sustainability goals.

All mail sent with Lob is carbon neutral through the entire lifecycle, from raw materials to ultimate disposal.

Offset emissions across the entire lifecycle

Lob continues to use responsibly sourced raw materials to minimize our footprint as much as possible. We use life cycle assessment (LCA) to analyze the potential environmental impacts of our products throughout their life cycles.

We offset what we cannot yet avoid by purchasing vetted carbon offset credits and certify our product through Climate Impact Partners, the leading global framework for carbon neutrality.

Carbon Neutral Logo

We plant more trees than we use

Lob Tree Plantation

Since 2018, we’ve planted over half a million trees, more than double the amount that we’ve used in the production of our mailpieces, through our partnership with Eden Reforestation Projects.

Our customers are able to also reduce waste through built-in address verification, error handling, and direct mail best practices.

Post-Consumer Waste (PCW) Pulp Fiber Paper Stock

Use responsibly sourced, recycled paper

Lob proudly uses paper that contains recycled content for all letter and postcard mailings, allowing us to reduce our carbon footprint, save water, power, and reduce waste.

All of the printers in our network use paper that is certified for sustainable harvesting and production.

Send less mail for bigger impact

Don’t send junk mail again! Lob’s intelligent automation platform enables targeted, data driven campaigns so you can send less mail, reduce wastage and errors, and get better results.

Direct Mail Campaign Target Audience Setup

Direct mail automation resources to power your success

Your Guide to Holiday Direct Mail: 7 Tips for Successful Campaigns
eBook

Your Guide to Holiday Direct Mail: 7 Tips for Successful Campaigns

Direct mail offers marketers their strongest ROI, all year long. Read how you can create an attention grabbing holiday direct mail campaign.

Read eBook
The Retention Marketing Stack
eBook

The Retention Marketing Stack

Learn how today’s retention marketers are tackling an evolving technological landscape and implementing tooling that boosts efficiency and ROI.

Read eBook
The 2023 State of Direct Mail
eBook

The 2023 State of Direct Mail

The 2023 State of Direct Mail report reveals how marketers use direct mail to drive growth, how they measure the impact, and how marketing budgets are changing.

Read eBook