Carewell
builds trust and cuts shipping costs with Lob's Address Verification API
Impact at a glance
- Integrated Lob’s API in just 4 hours
- Reduced shipping costs by $5,000 per month
- Fewer customer complaints about delivery errors
“The API is so simple to work with—it makes developing fun! Lob's Address Verification has saved us so much time talking to UPS and stopped customers from blaming us for bad addresses.”
Carewell Uses Lob Address Verification API to Build Customer Loyalty and Cut Costs
Industry
Healthcare
Website
https://www.carewell.comCarewell, an online retailer of healthcare products, prides itself on being a trusted partner to caregivers. But their team noticed a recurring issue: packages were being returned due to undeliverable addresses, especially when customers forgot to include apartment or facility details.
Each return came with added shipping costs and a bigger risk: damaged customer trust. Some caregivers never received what they ordered. Others received shipments late. Even when the issue stemmed from a bad address, customers blamed Carewell.
To solve this, Carewell first tried shipment tracking software to catch delivery problems in progress. Then they tested a lightweight address verification tool, but it didn’t tell them why an address was undeliverable. In many cases, it flagged a missing suite number even though delivery was still possible.
That’s when Carewell turned to Lob.
With Lob’s Address Verification API and detailed documentation, the team implemented a new workflow in just four hours. Now, every order is verified before it's sent, helping the team fix incomplete or ambiguous addresses before they become a problem.
- Lob reduced undeliverable mail and cut shipping costs by $5,000/month
- Address validation stopped delays before they happened
- Welcome letters and printed communications are now automated through Lob’s Print & Mail API
- Fewer complaints, stronger relationships with caregivers
“Customers are no longer blaming us for wrong addresses.”
— Bianca Padilla, Co-founder & CEO, Carewell
Campaign Spotlight:
fulfilling the mission with every touch
Carewell now uses Lob to send verified, trackable welcome letters to new customers automatically. It’s a small gesture that aligns with their big mission: supporting caregivers with quality care, clear communication, and zero delays.
As Carewell grows, Lob’s API and address verification tools are helping scale the customer experience without adding manual work. With fewer shipping issues and a faster fulfillment process, Carewell is strengthening brand loyalty while lowering operational costs.
