Lob's website experience is not optimized for Internet Explorer.
Please choose another browser.

2023 State of Direct Mail Consumer Insights: Healthcare Edition

Download the one-pager

Back to one-pagers

81% of consumers read direct mail immediately and/or save it to read later when it’s mail related to healthcare.

And, 64% of consumers say direct mail has motivated them to take action. Learn more about using direct mail to reach your patients with this one-pager from our 2023 State of Direct Mail Consumer Insights report.

Ready to see Lob in action? 

Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.

Direct mail resources to power your success

2022 State of Direct Mail
eBook

2022 State of Direct Mail

Our 2022 survey of 150+ marketing leaders across the US sheds new light on the approach, effectiveness and best practices of modern direct mail marketers.

Read eBook
Operational Mail Handbook
eBook

Operational Mail Handbook

Download Lob's Operational Mail Handbook eBook to learn how to automate, integrate, and optimize your direct mail operations in 3 easy to follow lessons.

Read eBook
The Modern Marketer’s Guide to Omnichannel Marketing
eBook

The Modern Marketer’s Guide to Omnichannel Marketing

Create omnichannel experiences across every platform and each step of the customer journey with our latest guide.

Read eBook