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2023 State of Direct Mail Consumer Insights: Insurance Edition

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Ensure you reach the right customer with the right message by integrating direct mail into your marketing strategy. 74% of marketers in the insurance industry agree that direct mail generates the highest ROI, response rate, and conversion rates compared to other channels.

See how consumers engage with direct mail in this one-pager for insurance companies taken from our 2023 State of Direct Mail Consumer Insights report. 

Ready to see Lob in action? 

Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.

Direct mail resources to power your success

The Holiday Direct Mail Kit
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The Holiday Direct Mail Kit

Launch high-converting holiday direct mail campaigns with Lob's templates, campaign calendars & expert tips, tailored for retail, healthcare, and financial serv

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The Modern Marketer’s Guide to Direct Mail Analytics & Testing
eBook

The Modern Marketer’s Guide to Direct Mail Analytics & Testing

Download the guide to master modern direct mail analytics and testing to increase the ROI of your direct mail campaigns.

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Running a Tactical Direct Mail Campaign
eBook

Running a Tactical Direct Mail Campaign

Learn how to create powerful direct mail campaigns that will deliver high response rates, more customers, and more revenue in our mini tactical guide.

Read eBook