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2023 State of Direct Mail Consumer Insights: Insurance Edition

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Ensure you reach the right customer with the right message by integrating direct mail into your marketing strategy. 74% of marketers in the insurance industry agree that direct mail generates the highest ROI, response rate, and conversion rates compared to other channels.

See how consumers engage with direct mail in this one-pager for insurance companies taken from our 2023 State of Direct Mail Consumer Insights report. 

Ready to see Lob in action? 

Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.

Direct mail resources to power your success

The Modern Marketer’s Guide to Direct Mail Analytics & Testing
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The Modern Marketer’s Guide to Direct Mail Analytics & Testing

Download the guide to master modern direct mail analytics and testing to increase the ROI of your direct mail campaigns.

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Optimizing Direct Mail for Maximum Results
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Optimizing Direct Mail for Maximum Results

In this eBook, you'll learn how to create highly effective direct mail campaigns that drive results.

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The Practitioners Guide to Effective Omnichannel Campaigns
eBook

The Practitioners Guide to Effective Omnichannel Campaigns

Learn how to create amazing customer experiences by utilizing all your marketing channels through coordinated omnichannel campaigns with these practical tips.

Read eBook