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2023 State of Direct Mail Consumer Insights: Insurance Edition

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Ensure you reach the right customer with the right message by integrating direct mail into your marketing strategy. 74% of marketers in the insurance industry agree that direct mail generates the highest ROI, response rate, and conversion rates compared to other channels.

See how consumers engage with direct mail in this one-pager for insurance companies taken from our 2023 State of Direct Mail Consumer Insights report. 

Ready to see Lob in action? 

Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.

Direct mail resources to power your success

The Retention Marketing Stack
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The Retention Marketing Stack

Learn how today’s retention marketers are tackling an evolving technological landscape and implementing tooling that boosts efficiency and ROI.

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Expanding Audiences Through Print & Mail
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Learn how developers can show others how sending personalized direct mail can be as simple as dispatching an email campaign with this high-level resource.

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2024 State of Direct Mail Marketing
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2024 State of Direct Mail Marketing

Get a real-time pulse check from marketers about the current state of direct mail and its role in driving results in the State of Direct Mail Marketing Report.

Read eBook