2023 State of Direct Mail Consumer Insights: Insurance Edition
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Ensure you reach the right customer with the right message by integrating direct mail into your marketing strategy. 74% of marketers in the insurance industry agree that direct mail generates the highest ROI, response rate, and conversion rates compared to other channels.
See how consumers engage with direct mail in this one-pager for insurance companies taken from our 2023 State of Direct Mail Consumer Insights report.
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Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.
Direct mail resources to power your success
The Modern Marketer’s Guide to Customer Acquisition with Direct Mail
Learn how to apply advanced acquisition strategies to your direct mail with real-world examples of how marketers are combining online and offline channels.
Operational Mail Handbook
Download Lob's Operational Mail Handbook eBook to learn how to automate, integrate, and optimize your direct mail operations in 3 easy to follow lessons.
Direct Mail’s Great Digital Transformation: A Fireside Chat with Verizon
As part of our discussion series, we chat with organizations on how they use technology to streamline workflows and eliminate resource heavy activities.