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2023 State of Direct Mail Consumer Insights: Insurance Edition

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Ensure you reach the right customer with the right message by integrating direct mail into your marketing strategy. 74% of marketers in the insurance industry agree that direct mail generates the highest ROI, response rate, and conversion rates compared to other channels.

See how consumers engage with direct mail in this one-pager for insurance companies taken from our 2023 State of Direct Mail Consumer Insights report. 

Ready to see Lob in action? 

Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.

Direct mail resources to power your success

The Holiday Direct Mail Kit
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The Holiday Direct Mail Kit

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The Modern Marketer’s Guide to Customer Retention Using Direct Mail
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The Modern Marketer’s Guide to Customer Retention Using Direct Mail

This practical guide will give you real-life methods pro marketers use to keep customers engaged, loyal, and buying more. ‍

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Getting Started with Address Verification for Financial Services
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Getting Started with Address Verification for Financial Services

As part of our discussion series, we chat with organizations on how they use technology to streamline workflows and eliminate resource heavy activities.

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