2023 State of Direct Mail Consumer Insights: Insurance Edition
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Ensure you reach the right customer with the right message by integrating direct mail into your marketing strategy. 74% of marketers in the insurance industry agree that direct mail generates the highest ROI, response rate, and conversion rates compared to other channels.
See how consumers engage with direct mail in this one-pager for insurance companies taken from our 2023 State of Direct Mail Consumer Insights report.
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Direct mail resources to power your success
Expanding Audiences Through Print & Mail
Learn how developers can show others how sending personalized direct mail can be as simple as dispatching an email campaign with this high-level resource.
The Practitioners Guide to Effective Omnichannel Campaigns
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The Modern Marketer’s Guide to Personalization
Get the best tips and tricks for personalized direct mail that will help you stand out from the competition and create memorable customer experiences.