RealMailers
scales real estate marketing with Lob
Impact at a glance
- Expanded client base from 50 agents to more than 500 nationwide
- Seamless integration with Lob completed in just two hours
- Automated direct mail campaigns with no batching or minimums required
“The time saved is nearly impossible to quantify—I can’t imagine our current operation with a traditional print vendor.”
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RealMailers Automates Direct Mail Marketing to Help Their Clients Sell Homes
Industry
Real Estate
Website
https://www.realmailers.comRealMailers began as the in-house product of a Manhattan brokerage. The firm was running highly targeted direct mail campaigns using demographic data to reach homeowners and buyers. While the strategy worked, execution was slow and costly. Staff printed and folded thousands of flyers, stuffed envelopes, and even sent interns on cab rides to deliver USPS trays.
In real estate, timing is critical. A single day’s delay in mailing an open house invitation could mean lost opportunities. To scale, RealMailers needed a faster, automated way to run personalized campaigns without overwhelming staff or delaying delivery.
RealMailers adopted Lob to eliminate manual printing and mailing processes. With Lob’s platform, the team could:
- Integrate in just two hours with no disruption to operations
- Trigger personalized postcard campaigns directly from their systems
- Use Lob’s Print Delivery Network to ensure fast, nationwide delivery
- Provide agents and brokers with self-serve access to set up and launch campaigns instantly
- Client base grew from 50 local agents to over 500 nationwide
- Personalized campaigns became scalable without manual bottlenecks
- Users reported ease of use and competitive pricing as key benefits
- RealMailers could deliver targeted campaigns faster and more efficiently than ever before
Campaign Spotlight:
Open house invitations
Before Lob, agents risked losing leads if invitations arrived late. By automating postcard mailings, RealMailers ensured that open house notices reached homeowners on time. This reliability helped agents close more deals and strengthened the value of direct mail as a trusted channel in a digital-heavy market.
RealMailers continues to expand its services by offering agents and brokers a modern way to run direct mail. With Lob powering its automation, the company can focus on delivering value to clients instead of managing printing logistics. As CEO Mihkel Noormagi notes, “Lob turned direct mail from a manual burden into one of our most efficient capabilities.”
