2024 State of Direct Mail Marketing eCommerce Edition text on a gradient background with a shopping cart icon.

2024 State of Direct Mail Marketing: eCommerce Edition

Download the one-pager

Back to one-pagers

Business is done online in the eCommerce industry, but marketing still happens offline and drives big results. 85% of eCommerce marketers agree that direct mail has the best ROI of any channel. 

Download this one-pager from our 2024 State of Direct Mail to understand what data is used in direct mail marketing, formats used, and types of campaigns sent for this industry.

Ready to see Lob in action? 

Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.

Direct mail resources to power your success

The Retention Marketing Stack
eBook

The Retention Marketing Stack

Learn how today’s retention marketers are tackling an evolving technological landscape and implementing tooling that boosts efficiency and ROI.

Read eBook
Direct Mail’s Great Digital Transformation: A Fireside Chat with Verizon
eBook

Direct Mail’s Great Digital Transformation: A Fireside Chat with Verizon

As part of our discussion series, we chat with organizations on how they use technology to streamline workflows and eliminate resource heavy activities.

Read eBook
Running a Tactical Direct Mail Campaign
eBook

Running a Tactical Direct Mail Campaign

Learn how to create powerful direct mail campaigns that will deliver high response rates, more customers, and more revenue in our mini tactical guide.

Read eBook