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2024 State of Direct Mail Marketing: eCommerce Edition

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Business is done online in the eCommerce industry, but marketing still happens offline and drives big results. 85% of eCommerce marketers agree that direct mail has the best ROI of any channel. 

Download this one-pager from our 2024 State of Direct Mail to understand what data is used in direct mail marketing, formats used, and types of campaigns sent for this industry.

Ready to see Lob in action? 

Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.

Direct mail resources to power your success

The Modern Marketer’s Guide to Intelligent Direct Mail: Insurance Industry Edition
eBook

The Modern Marketer’s Guide to Intelligent Direct Mail: Insurance Industry Edition

In this guide, you’ll learn how you can effectively harness intelligent direct mail to improve the ROI of your direct mail campaigns.

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Operational Mail Handbook
eBook

Operational Mail Handbook

Download Lob's Operational Mail Handbook eBook to learn how to automate, integrate, and optimize your direct mail operations in 3 easy to follow lessons.

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A Data Driven Guide to Holiday Direct Mail Success
eBook

A Data Driven Guide to Holiday Direct Mail Success

Discover proven strategies to maximize your holiday campaign's impact and drive seasonal sales.

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