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2024 State of Direct Mail Marketing: eCommerce Edition

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Business is done online in the eCommerce industry, but marketing still happens offline and drives big results. 85% of eCommerce marketers agree that direct mail has the best ROI of any channel. 

Download this one-pager from our 2024 State of Direct Mail to understand what data is used in direct mail marketing, formats used, and types of campaigns sent for this industry.

Ready to see Lob in action? 

Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.

Direct mail resources to power your success

Running a Tactical Direct Mail Campaign
eBook

Running a Tactical Direct Mail Campaign

Learn how to create powerful direct mail campaigns that will deliver high response rates, more customers, and more revenue in our mini tactical guide.

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How Smart Businesses Avoid the High Cost of Bad Address Data
eBook

How Smart Businesses Avoid the High Cost of Bad Address Data

Bad address data impacts every industry. Lob has determined what an average company will typically see for the amount of undeliverable address data.

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eBook: Operational Mail Handbook
eBook

eBook: Operational Mail Handbook

Download Lob's Operational Mail Handbook eBook to learn how to automate, integrate, and optimize your direct mail operations in 3 easy to follow lessons.

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