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2024 State of Direct Mail Marketing: eCommerce Edition

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Business is done online in the eCommerce industry, but marketing still happens offline and drives big results. 85% of eCommerce marketers agree that direct mail has the best ROI of any channel. 

Download this one-pager from our 2024 State of Direct Mail to understand what data is used in direct mail marketing, formats used, and types of campaigns sent for this industry.

Ready to see Lob in action? 

Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.

Direct mail resources to power your success

Getting Started with Address Verification for Financial Services
eBook

Getting Started with Address Verification for Financial Services

As part of our discussion series, we chat with organizations on how they use technology to streamline workflows and eliminate resource heavy activities.

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The Direct Mail Tactics Playbook
eBook

The Direct Mail Tactics Playbook

With this playbook, we’ll walk you through how best to audit your current systems and provide direct mail strategies, tactics and best practices for success.

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How Smart Businesses Avoid the High Cost of Bad Address Data
eBook

How Smart Businesses Avoid the High Cost of Bad Address Data

Bad address data impacts every industry. Lob has determined what an average company will typically see for the amount of undeliverable address data.

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