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2023 State of Direct Mail Consumer Insights: Financial Services and Banking Edition

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Did you know that 79% of consumers said they read direct mail from financial services companies immediately and/or save it to read later?

Direct mail is a powerful marketing channel for financial services organizations that just makes sense - and cents in terms of ROI! See how consumers feel about direct mail in this one-pager from our 2023 State of Direct Mail Consumer Insights report. 

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