Healthcare
Start meaningful conversations at the mailbox
Connect with patients and providers with direct mail that’s targeted, personalized, and rooted in data — and unlock the highest response rate of any channel.
What good looks like
We’ve help healthcare companies send direct mail with massive impact. Here’s what we’ve seen work.
Appointment Notifications
Reduce no-shows
Send timely reminders to patients due for visits or notify them about upcoming appointments.
Patients Billing
Increase on-time payments
Localized Promotions
Engage with fridge-worthy special offers
According to our 2024 State of Direct Mail Consumer Insights survey, 78% of consumers are likely to open or read a direct mail piece with an offer or promotion.
Expand your reach — and check your vitals
Make one-on-one connections
Customize your direct mail for each patient, provider, or client, no matter how big your audience gets. Lob’s advanced targeting and personalization lets you tailor the timing, content, and even format of every piece you send.
See how personalization worksDon’t lose customers to typos
Address verification stops failed deliveries in their tracks.
Learn more about address verificationPut security and compliance first
Every printer in Lob’s network meets industry-leading standards to ensure the safety and security of your mail. Our annual third-party audits ensure compliance with HIPAA, SOC-2, and more.
See how printing worksWhy do so many healtcare companies already trust Lob? Because of numbers like these
20%
Improvement in collections
30X
Increase in response rates
State of Direct Mail Consumer Insights
69%
Of consumers share mail with friends
Healthcare FAQ
Direct mail is commonly used by healthcare companies to reach potential patients and promote their services. Healthcare direct mail can also be used to reach current patients and remind them of appointments, provide information about new services or procedures, and share educational materials on health topics. Direct mail can also be effective for reaching older populations who may not trust the data security of digital platforms.
Health tech companies may choose to use direct mail to communicate with providers and offer them new technology solutions or provide educational resources on the latest advancements in healthcare. With advances in data analytics and personalization, direct mail can be highly targeted and personalized to each recipient's unique needs. This allows healthcare companies to connect with potential patients on a more personal level and stand out among other marketing efforts.
Healthcare direct mail can be HIPAA compliant if it adheres to the regulations set forth by the Health Insurance Portability and Accountability Act. To ensure compliance, healthcare mailers must implement appropriate safeguards to protect any sensitive patient information contained within their communications.
Healthcare companies should avoid using standard mail to send any health information. Not only does it violate HIPAA, but it also poses a privacy risk if someone other than the intended recipient were to open the mail. Your options are:
- Certified mail, which requires a signature
- First-class mail, which is the bare minimum to meet HIPAA requirements
Using these methods will protect your patients’ privacy and protect you from unauthorized disclosure fines. Even if you’ve done everything you can to stay compliant, the threat of an audit can still have you and your employees constantly scrambling to check and recheck your records and mailings. Luckily, there are even more measures you can take to ensure compliance and ease the fear of audits. Companies like Lob offer HIPAA-compliant mailings and full encryption during the production process.
Healthcare direct mail can be secure when appropriately managed, especially when using HIPAA-compliant mailers. By employing certified mail and address verification services, healthcare companies can ensure that sensitive patient information is delivered securely and only to the intended recipient, reducing the risk of unauthorized access.
Additionally, utilizing HIPAA-compliant direct mail services from reputable healthcare direct mail services like Lob can provide an extra layer of protection, as these services often incorporate encryption and follow strict regulatory guidelines to safeguard personal health information. To further enhance security, healthcare providers should consistently review their mailing processes and choose secure direct mail solutions that prioritize patient confidentiality and compliance.
Healthcare providers can leverage automated direct mail to send HIPAA-compliant mailers that streamline the mailing process while ensuring patient confidentiality. Direct mail automation improves security by removing manual processes that can lead to data breaches and human error. It also allows for easy tracking and monitoring of mailings, ensuring that they are delivered to the correct recipients in a timely manner.
Because healthcare companies often need to send a large volume of mail, such as appointment reminders, test results, and billing statements, direct mail automation can save teams essential time and resources while maintaining security and compliance.
Through automation, healthcare providers can also personalize direct mail campaigns and tailor them to specific patient demographics, improving engagement and response rates. With automated direct mail, healthcare companies can segment their mailing list based on various criteria such as age, location, or health condition, allowing for more targeted and effective communication with patients.