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Myriad Women’s Health

Myriad Women’s Health

Myriad Sends Trigger Based Direct Mail & Improves Collections by 20%

Impact at a glance

Lob’s well-documented API is seamless to use and the team has been incredibly responsive to adding functionality we need.

Matthew Maher, Engineering Manager

Myriad Women’s Health

Industry

Healthcare

Problem:
Solution:  
Results:  120Water delivers faster mail and reaches more households

Campaign Spotlight:

Looking ahead:  

120Water plans to expand mailing options within its platform, adding more mailing class choices, color printing, self-mailers, and additional postcard sizes to give customers greater flexibility.

For Warner, these enhancements build on the foundation Lob has already made possible:

“Lob has taken what used to be a bottleneck and turned it into one of our strongest capabilities,” she said. “Now we can focus on creating better experiences for the communities we serve, instead of worrying about whether we’ll hit a deadline.”

Resources / Case studies /

Myriad Women’s Health

Myriad Sends Trigger Based Direct Mail & Improves Collections by 20%

As a health tech company offering DNA screenings, Myriad Women’s Health faced the monthly challenge of creating thousands of HIPAA-compliant invoices, split between insurance companies and individuals.

Not only was the process unwieldy, but payment rates suffered due to patients confused about their financial responsibility. This meant time wasted and far too many bills unpaid.

“Lob’s well-documented API is seamless to use and the team has been incredibly responsive to adding functionality we need.”

Fortunately, with Lob’s help, Myriad completely automated their billing process. Lob sends HIPAA-compliant invoices and followups automatically, now printed with specific information to guide patients through their payment responsibility.

To make things as simple as possible for their customers, Lob’s technology allows Myriad to trigger a mailpiece that has a perforation with a pre-addressed slip that can be dropped into the included return envelope, so customers can pay their bills with zero hassle.

The result? 20% increase in patient payments, a drastic reduction in customer service inquiries, and no more wasted time.

The Challenge

Myriad Women’s Health

Myriad Sends Trigger Based Direct Mail & Improves Collections by 20%

Profile

Industry

Healthcare

The Solution

Lob’s well-documented API is seamless to use and the team has been incredibly responsive to adding functionality we need.

Matthew Maher, Engineering Manager

Results

Next Steps

Conclusion

Mail that's high volume and high quality? Absolutely.

Highest Adoption Rate Fall 2025Fastest Implementation Fall 2025Best Est ROI Fall 2025Easiest to do business with Fall 2025

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