Your one-stop shop for direct mail resources to help you crush your goals.
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Learn the tactics and strategies to optimize and automate your direct mail channel. Stream anytime, anywhere, and at your own pace.
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In this eBook, you'll learn how to create highly effective direct mail campaigns that drive results.
Download Lob's Operational Mail Handbook eBook to learn how to automate, integrate, and optimize your direct mail operations in 3 easy to follow lessons.
The 2023 State of Direct Mail report reveals how marketers use direct mail to drive growth, how they measure the impact, and how marketing budgets are changing.
In this guide, you’ll learn how you can effectively harness intelligent direct mail to improve the ROI of your direct mail campaigns.
Learn how intelligent direct mail by modernizing and optimizing your financial services direct mail practices to deliver stellar consumer experiences.
Learn how developers can show others how sending personalized direct mail can be as simple as dispatching an email campaign with this high-level resource.
Learn which marketing channels and tactics maximize your ROI and ensure the marketing budget you spend is strategic and laser-focused on generating revenue.
This practical guide will give you real-life methods pro marketers use to keep customers engaged, loyal, and buying more.
This guide will share real-life winback strategies from marketers using intelligent direct mail to re-engage, reactivate customers, and increase revenue.
Learn how to apply advanced acquisition strategies to your direct mail with real-world examples of how marketers are combining online and offline channels.
Our 2022 survey of 2,100+ US consumers age 18+ to understand their usage of, attitudes toward, and preferences around direct mail.
Get the best tips and tricks for personalized direct mail that will help you stand out from the competition and create memorable customer experiences.
In Good Shape: Healthcare company uses direct mail to activate 45% of accounts
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NEXT made a bet on a new channel and increased performance 4X.
A successful reactivation campaign helped thredUp re-engage customers.
iExit drives conversions and ARR with direct mail acquisition campaigns
Marley Spoon found the recipe for conversion success with intelligent direct mail.
BlueChip Financial reduces potential mail costs by 50% with Lob Address Verification.
TMF Reduces Direct Mail Costs by 50% with Automated Donor Acknowledgement Letters
Congress.Cards Drives Advocacy through Direct Mail
Resistbot Connects Constituents with Elected Officials through Direct Mail
MuckRock Elevates Staff Time with Automated Direct Mail
Inside Real Estate Improves Response Rates by 5x with Personalized Direct Mail
JustFix.nyc Tackles Housing Displacement With Automated Direct Mail
Spire Law uses Lob to ensure accurate delivery addresses and seamless mail workflows
VillageCareMAX Saves Over 4,000 Hours a Year by Automating HIPAA-Compliant Direct Mail
Couchsurfing Uses Postcards & Address Data to Build Trust With Their Users
Myriad Sends Trigger Based Direct Mail & Improves Collections by 20%
RealMailers Automates Direct Mail Marketing to Help Their Clients Sell Homes
B-Stock Eliminates Manual Oversight with CASS Address Verification
Carewell Uses Lob Address Verification API to Build Customer Loyalty and Cut Costs
Current Reduces Compliance Spend While Improving Their Customer Experience
Honeydue Delivers Real-Time Address Validation to Enhance Customer Experience
Lob Address Verification API Helps Fundraise Up Increase Donations
Miss our recent webinar on optimizing your direct mail marketing? Check out our recap of the webinar to get the key takeaways. Read more!
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Keep your A/B testing skills sharp this summer with this reading list of resources on A/B testing in direct mail marketing. Continue reading!
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Things are heating up this summer and that should include your direct mail marketing. Learn more about direct mail strategies that drive results in the summer.
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Marketers have automated a variety of email marketing messages but what about direct mail? Learn about five types of direct mail campaigns to automate.
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Can you recognize the six big mistakes that businesses often make with their direct mail marketing? Learn what they are and how to avoid them in your mail.
Cart abandonment rates are high, leaving trillions of dollars on the table. Here's how direct mail strategies can help you turn leads into buying customers.
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Looking for inspiration for your next direct mail campaign? If you work in health or wellness, you may want to look at these examples of direct mail campaigns!
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What's the key to optimizing your direct mail campaigns? Testing! And a core part of that testing follows the idea of RVA. Read on to learn more about it.
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Ready to launch a direct mail marketing campaign but unsure how to collect the customer address data you need? This guide will help you optimize this channel.
Miss our webinar on Intelligent Targeting for Direct Mail Campaigns? Find the key takeaways in this blog recap of the webinar on Lob Audience. Read more!
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Is your audience hitting unsubscribe? Not sure how to react? Here are a few tactics to keep them engaged rather than letting them leave you for your competitors
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Direct mail marketing is the most effective channel, according to the 2023 State of Direct Mail Report, but could lookalike audiences enhance this further?
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Segmentation offers many advantages, especially for direct mail marketing. This guide covers everything you need to know about direct mail list segmentation.
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Data shows the environmental impact of digital marketing. To become more eco-conscious, add sustainable direct mail to your omnichannel strategy.
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See some examples of great direct mail marketing campaigns that put a spotlight on sustainability while driving conversions. Continue reading!
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Direct mail campaigns are the perfect complement to a solid digital strategy. Learn about the benefits of integrating direct mail marketing into your plan.
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Netflix makes content people love to binge-watch, creating trends in consumer behavior. This concept can be applied to direct mail marketing — here's how.
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Are you wondering about using ChatGPT for direct mail? We’ve got the answers you need to make an informed decision about direct mail marketing and ChatGPT.
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The key to getting your operational mail process in good shape? Integrating your technology! Learn about integrations to streamline operational mail processes.
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Incomplete data leads to lost opportunities and failed campaigns. If your team has a data problem, learn how direct mail marketing data enrichment can help.
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Interested in improving your direct mail CTAs and learning best practices? Dive deeper into this guide to discover top tips, strategies, examples, and more.
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Adding a QR code to your next direct mail marketing campaign? Follow the example of these brands featured in our best direct mail campaigns collection!
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Ready to power up your team's productivity and remove manual processes in sending mail? Learn how to automate operational mail with APIs. Continue reading!
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Learn how to use customer testimonials and other user-generated content in your direct mail campaigns to achieve increased engagement and conversions.
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Without data, you lack the insight to optimize your marketing budget. This guide focuses on omnichannel metrics, why they matter, and how to use them.
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Direct mail for retail doesn't have to be rocket science. Delight customers and raise ROI by using customer behavior triggers and mailer formats correctly.
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Online elements and design standards can also work for offline marketing designs when used appropriately! Learn how to apply webpage practices to direct mail.
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We know about thinking outside of the box, but what about inside the mailbox? These creative direct mail examples could increase response rates and ROI!
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Get to know Lob's COO, Ryan Ferrier in this Humans of Lob post.
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Looking for inspiration for your next direct mail marketing campaign for your eCommerce or D2C brand? Look no further! Get inspired by these best mailers!
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Direct mail images are crucial for higher conversion rates. This guide covers everything you need to know to create picture-perfect direct mail campaigns.
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Ready to optimize your omnichannel strategy to improve lead generation? Lob created a checklist to guide you as you think through your goals. Discover it here.
Get the highlights from our recent webinar that covered key insights reported in the 2023 State of Direct Mail!
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In this blog, we’re covering a few ways you can use direct mail to better market your loyalty program and share the love of your brand with customers.
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Ready to shake up your marketing plan? Here's how cohesive direct mail campaigns and digital channels boost response rates and ROI. Plus, how to get started.
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Do people ever mistake your personalized mailers for junk mail? These direct mail best practices will help you reach more customers instead of getting trashed.
Our developer experience team is small but mighty. So mighty in fact that we released 7 SDKs in 2022. Learn about our secret weapon that helps us code at scale.
Why we chose Tailwind CSS over other options like Material or Bootstrap—lessons learned and how it's working out
New @lob/sqs-consumer: an open-source library with support for AWS SDK V3, updated dependencies, a new Jest test suite, and fixes FIFO queues
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Economic concerns are influencing direct mail marketing budgets. Here's how to optimize and future-proof your marketing budget to supercharge your ROI.
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Google will be phasing out third-party cookies. Here's what that means as a marketer and how you can supercharge your omnichannel strategy with direct mail.
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Not seeing the response rates for direct mail you expect? Discover four common pitfalls direct mail marketers face and how they hurt engagement and conversion.
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There’s no one-size-fits-all when it comes to direct mail for healthcare. Get insight into the tried-and-true direct mail strategies for healthcare.
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Ready to create the best direct mail campaign in the telecommunications space? Get inspiration from these fantastic examples from brands like AT&T and Xfinity.
A tutorial to connect Iterable to Lob to automate direct mail via Journey Webhooks
Meet Lob's VP of Demand Generation, Julie Ginn in our latest Humans of Lob blog post! Learn about her marketing role, her hidden talents, and her best advice.
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Discover how adding direct mail to your current marketing campaign allows you to better connect with customers and get higher interaction and response rates.
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Pinpoint your business's direct mail challenges in 2022 and discover what you can do to fix and optimize them. Get success insights and options from Lob.
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Catch up on the most popular marketing blogs of 2022 written by Lob before it's time to welcome 2023! From direct mail templates to ROI, we've got it all.
Improving developer experience by migrating over 50 services from Convox to Nomad
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Direct mail is a highly effective marketing tool offering options for inbound and outbound marketing strategies. Learn how to incorporate both.
Learn how nonprofit organizations are benefitting from automating their direct mail, whether donor acknowledgment letters or tax receipts in our webinar recap!
Programmatically create and send your holiday cards using Lob's Direct Mail APIs and print partner network
Be inspired by our innovation with a spooky retelling of what Lob's Engineering and Product teams created for our fall hackathon
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Get to know your customers and what they want from your marketing by conducting customer research! Discover how to carry out customer research for marketing.
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Learn how to overcome the top marketing challenges in the financial services industry, improve conversion rates, and nurture growth in our latest post.
Starting a new job at a senior level can be an invitation for an Imposter Syndrome attack; here are some behaviors to adopt and behaviors to avoid.
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Ready to invest in holiday direct mail? Here's how to ensure your mail is delivered on time, working seamlessly within your omnichannel marketing strategy.
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Looking for examples of the best direct mail campaigns for nonprofits? We've got you covered with the picks for our December Best Direct Mail Campaigns blog.
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As 2023 approaches, it's time to start thinking about marketing workflow processes. Discover our top suggestions to improve your marketing strategy today!
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The use of influencer marketing is rising, allowing companies to better connect with their audience. Here's how to maximize your partnership via direct mail.
Get to know Danielle Ranoa, Executive Assistant to Lob's COO, and why she loves the company culture and her work in our latest Humans of Lob post. Read more!
Get the takeaways of the webinar, The Intelligence Behind Next Insurance's 4x Increase in Campaign Performance, to learn how to use direct mail in insurance!
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We've got something to be thankful for, helping our customers raise direct mail ROI to the next level with the help of Lob's marketing automation tools.
Get the key takeaways from Lob's direct mail webinar, "Navigating the 3 Cs of Financial Services Communication with Intelligent Direct Mail." Continue reading!
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We talk a lot about marketing, but now it's time to walk the walk and talk about our own marketing campaigns. Let's review our own Lob carbon neutral campaign!
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The buck starts here! Learn how to get started with buckslips in your direct mail marketing campaigns by looking at these real-world examples.
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Find inspiration for your next direct mail campaign by studying what elements ensure positive results in the finance and insurance industries. Read more!
Get to know Lob's CMO Ritu Kapoor and her journey from computer engineering to marketing direct mail technology in this Humans of Lob blog post. Read more!
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With 2023 just around the corner, find out three steps to ensuring your direct mail strategy maximizes ROI for your marketing campaigns in the new year.
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Run through this marketing automation checklist to ensure your eCommerce brand is ready for the busy holiday shopping season. Read more!
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Miss our webinar on Real-Life Direct Mail Strategies to Crush ROI and Budget Goals? Read the recap and get the key takeaways from the direct mail webinar here.
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Learn more about white space and how to effectively use it in your direct mail marketing campaign designs. Plus, get a few additional design tips!
A deep dive into our address verification API and USPS data to continuously improve deliverability prediction with the Lob Confidence Score
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Hear from Lob's CMO and CRO on how they're navigating the current macroeconomic conditions and advice they have for executives and marketers in this new normal.
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Want to send the best holiday direct mail campaign for your brand? See what elements make a winning piece of marketing mail in this review of holiday campaigns.
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Bring your direct mail marketing strategy back to life with these tips, as well as learn how to raise the dead with your direct mail messages. Read more!
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Learn how a well-planned direct mail marketing strategy can improve customer retention, heighten engagement, and up your ROI like no other form of marketing.
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Wondering how your marketing campaigns are really performing right now? Incremental sales will help you distinguish between money-makers and money-wasters.
My favorite takeaways from a LeadDev webinar on making mistakes, how to recover, and what you can learn from them.
Miss our webinar on customer retention and reactivation marketing strategies? Read through the key takeaways to get the highlights of the educational session!
Learn how to increase your ROI with direct mail automation, more intelligent marketing touchpoints, and combining channels for maximum effect.
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Discover why myths about direct mail's reach, cost, and returns aren't true. Find out the truth about direct mail marketing and its value in this blog post!
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Get ready to be shocked and shaken by seven direct mail marketing stats showing how and when consumers like to receive direct mail.
Meet Eddie Flaisler, Lob's Senior Director of Engineering, Products! Learn more about what he does at Lob and why he enjoys creating direct mail software.
Expanding audiences through print mail: Lob's direct mail APIs can integrate into existing software to generate and send personalized mailpieces on-demand.
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Discover how consumers can better connect with the financial services industry through direct mail - including letters, brochures, and postcards. Read more!
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Marketers are thinking smaller by using micro-marketing tactics to battle the current macroeconomic conditions and drive more ROI. Learn more!
Elixir audit library to help understand the impact of modifications to large in-memory data structures.
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Interested in creating a flexible direct mail campaign that converts? Learn how Lob can help you customize and personalize your next modern postcard campaign.
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It's the most wonderful time of the year to start creating holiday marketing campaigns! Get inspired with these 21 festive holiday marketing ideas. Learn more!
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Thinking of using a letter format for your next direct mail marketing campaign? Review our favorite letters to create your own best letter-based direct mail!
Miss the Lob and Who's Mailing What! webinar on Advanced Acquisition Strategies for Intelligent Direct Mail? Read the recap and key takeaways here.
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Lob just became the first carbon neutral direct mail platform in the United States! Follow our journey toward this sustainability milestone.
Lob Staff Engineer, Erin Doyle to speak at REFACTR.TECH about the challenges of joining a company in leadership position, and how to overcome them
Our data changed—which means our problem changed; why we moved an important query from Postgres to Redshift.
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Learn more about how you can harness the power of Lob and Blueshift to drive engaging customer interactions in the marketing funnel. Continue reading!
Get to know Christina Louie Dyer, Lob's Head of Social Impact & Sustainability! Learn about her work in the social sector and her skills in making wine at home.
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From ID validation to QR codes, these are just some recent product updates rolled out at Lob. Read up on the releases to see how they impact your direct mail!
Klaviyo’s webhook functionality within their Flows interface provides an easy connection point to trigger mailpieces with Lob
Learn how enterprise marketers use direct mail to drive growth in a changing marketing environment with Lob and Comperemedia's annual State of Direct Mail.
Watch this session to learn how Lob’s direct mail automation platform saves our nonprofit customers time and money by automating direct mail programs.
Join the experts at Lob to learn how to create a marketing strategy that crushes ROI and budget goals and withstands economic uncertainty.
This webinar will give you real-life methods that today’s top marketers use to keep customers engaged, loyal, buying more, and coming back.
Learn how to run direct mail acquisition campaigns that drive conversions by combining online and offline marketing channels in our latest webinar.
Learn how adding offline channels such as intelligent direct mail and out-of-home advertising to your omnichannel mix drives engagement, leads, and sales.
Learn how to utilize Lob's APIs to integrate and customize your offline communications with your current systems in our latest webinar.
Learn how to utilize Lob's APIs to integrate and customize your offline communications with your current systems in our latest webinar.
Learn how to utilize Lob's APIs to integrate and customize your offline communications with your current systems in our latest webinar.
Learn how to utilize Lob's APIs to integrate and customize your offline communications with your current systems in our latest demo.
Learn how to drive donor engagement with highly personalized letters and postcards through Lob for Salesforce in our on-demand demo.
Learn what it costs you in time and money to process and mail checks and how you can increase customer satisfaction with improved payments processing.
Learn why paper artifacts are an important part of the accounts receivable process and why automated accounts receivable is valuable and being rapidly adopted.
Learn how you can take advantage of Lob’s direct mail capabilities and seamlessly integrate it into any business workflow within Salesforce.
Learn how brands are leveraging advanced machine learning techniques to enhance the relevance of offers through personalization in our on-demand webinar.
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As we head into 2021, an air tight loyalty strategy rooted in first-party data will be critical for marketing teams that need to hit their number.
Watch direct mail examples of successful companies that execute across digital and direct mail channels with learnings you can apply to your own campaigns.
Digital transformation has become essential for organizations that want to successfully navigate through uncertainty and stay competitive.
Watch Lob discuss how organizations in regulated industries use modern technology to simplify workflows and create strategic advantages that strengthens brand.
Having sent mail to one out of two households, Lob has a deep understanding of how mail travels through USPS and how recent changes are affecting them.
USPS reviews their newest initiatives that allow for companies to push the envelope in ways that make direct mail more efficient and insightful.
Learn how to set up front-end address autocomplete and verification for your customer-facing webform easily with our on-demand overview and demo.
Learn how marketers across industries can leverage new technologies to increase engagement and LTV.
There are four main challenges every business faces when setting up direct mail programs at large scale: resourcing, budget, optimization, and execution.
Learn how technology is transforming direct mail processes, and allowing organizations to be more responsive while reducing costs in our on-demand symposium.
Learn how enterprise organizations use modern technology to simplify workflows and create strategic advantages that drive real business results.
Technology has transformed direct mail, allowing for FinServ organizations to send timely, relevant mail that saves time, processing, and verification costs.
Learn how insurance leaders transformed their customer engagement and outreach offline by leveraging modern technology to coordinate across multiple channels.
Learn how organizations use Lob to boost engagement throughout the customer lifecycle, with intelligent direct mail in our on-demand webinar.
Learn how these organizations are using automated direct mail to save on operational costs and compliance with triggered mail and detailed tracking analytics
Learn how modern insurers are embracing intelligent direct mail to transform their physical mail to fully automate, personalize, and trigger mail.
Learn how to automate direct mail campaigns from within your marketing automation or CRM tools in our on-demand webinar.
Learn how to integrate Lob’s direct mail automation into Blueshift’s data activation platform, and get the most out of your omnichannel marketing campaigns.
Learn how to increase the scalability, reliability, and flexibility of your direct mail efforts and mitigate the risks of sending direct mail in our webinar.
Learn how you can effectively leverage direct mail throughout your customer journeys and innovative direct mail use cases across the customer lifecycle.
Use Address Verification API to identify fraudulent activity to reduce erroneous entries in your KYC solution and eliminate costly undeliverable mail.
Learn how you can integrate Lob Address Verification API in minutes to reduce bad address data by 97% and stop sending mail to an undeliverable addresses.
Learn how you can integrate Lob Address Verification API in minutes to reduce bad address data by 97% and stop sending mail to an undeliverable addresses.
Learn how to create a memorable eCommerce customer experience through personalization and enhancing customer data to streamline delivery and reduce costs.
Direct mail has long been utilized by marketers. While this proves its importance, it fails to give insight on what strategy marketers are utilizing.
Reduce bad addresses by 97% so you don’t waste another dime on undeliverable mail, watch our demo video and start verifying addresses in minutes.
High-performing direct mail leverages design, personalization, messaging and more to catch the eye of the reader. Here are 5 examples of effective print and mai
Learn how world-class operations teams use technology to recover lost revenue through customer centric collections strategies and prevent future revenue loss.
Whether it’s for retargeting, retention, or re-engagement, these direct mail best practices can supercharge campaigns across the customer lifecycle.
The future of direct mail is automation and enterprise brands are ditching legacy workflows for better, more efficient ways of executing direct mail that drive greater response and ROI, can be triggered based on customer behavior, tracked, and are carbon-neutral.
Lob shares the secret sauce to direct mail with dos and don’ts to make your direct mail as effective as possible to drive more customer lifetime value.
On this episode of the Lobcast Podcast, we're talking best practices for personalization in marketing, whether it's direct mail or digital marketing.
Mix up an orange margarita and listen in as we talk about automating and optimizing operational mail on the Lobcast Podcast. Guest speaker is Dave Krawczuk
We’re mixing up some margaritas and talking all things marketing metrics, both digital and direct mail, on the Lobcast Podcast. Listen to the episode now!
Listen to episode 12 of the Lobcast Podcast to learn how to use marketing data and lists to improve your marketing campaigns and drive better ROI.
It's springtime and it's time to spring into action when it comes to tidying up spring marketing campaigns. Learn more on this Lobcast Podcast episode.
Mix up a whiskey sour and listen to this episode of the Lobcast Podcast where we're talking all things marketing operations and spring cleaning workflows.
Learn how to harness the power of intelligent mail in your marketing strategy to drive better ROI on this episode of the Lobcast Podcast.
Get the latest facts and findings when it comes to how marketers are using direct mail as we talk about the 2023 State of Direct Mail on the Lobcast.
Listen to episode 7 of the Lobcast Podcast where we share how marketers can slide into a new DM: Direct Mail! Hear about best practices and how to start!
Mix up a tequila sunrise and listen in to episode 6 of the Lobcast Podcast as we talk about timeless marketing tactics to add to your 2023 strategy.
Mix up a mocktail and listen in to episode 5 of the Lobcast Podcast as we talk 2023 marketing trends and marketing resolutions.
Mix up a beermosa and listen in to episode 4 of the Lobcast Podcast to hear our chat about direct mail budgets and how direct mail fits in marketing.
Listen in as we talk about all things marketing mail, both email and direct mail, on episode 3 of the Lobcast Podcast: Mixers and Marketing!
Listen in as we talk about the 2022 State of Direct Mail Consumer Insights and key findings marketers need to know about direct mail marketing.
Mix up a dark and stormy and hear how marketers are leveraging direct mail in their marketing on episode 1 of the Lobcast Podcast: Mixers and Marketing!
Paul Bobnak at Who's Mailing What! interviews Lob's own Summer Hahnlen about how driving ROI through personalized direct mail.
From direct mail newbie to seasoned professional, Lob's Direct Mail Marketing Master Class has something for everyone. Discover the latest trends and stats, learn how to optimize your campaigns, reveal how-to's to help you execute your direct mail more efficiency and effectively.
