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Lob Privacy Policy

1. Our Policy

Your privacy is important, so Lob.com, Inc. ("Lob") has created this Privacy Policy to let you know what information we collect when you access and use our services and all related software, applications and technologies available at and through the website https://lob.com (the "Site") and mobile applications (such system, software, applications and the Site together, the "Services"), and your choices concerning our data practices.

The terms "Company," "we," "us," and "our" refer to Lob. This Privacy Policy forms part of our Terms of Service. By using this website, you consent to the data practices described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not access or use the Services.

We may periodically make changes to this Privacy Policy that we will include on this page. It is your responsibility to review this Privacy Policy frequently and remain informed about any changes to it, so we encourage you to visit this page often.

2. What Information Is Collected?

When you interact with our Services, we collect information that, alone or in combination with other information, could be used to identify you ("Personal Data").

Personal Data You Give Us. When you sign up for or use the Services, you voluntarily give us certain Personal Data, including your name, email address, phone number, payment info, and physical address. You may also have elected to give us access to your contacts.

We may also collect non-Personal Data, such as your time zone or language.

Automatically Collected Data: When you use the Service, the following information is created and automatically logged in our systems:

  • Log data: Information ("log data") that your browser automatically sends whenever you visit the Site. Log data includes your Internet Protocol ("IP") address (so we understand which country you are connecting from when you visit the Site), browser type and settings, the date and time of your request, and how you interacted with the Services.
  • Cookies: Information from cookies and other technologies stored on your device. Please see the "Cookies" section below to learn more about how we use cookies and other technologies.
  • Device information: Includes type of device you are using, operating system, settings, unique device identifiers, network information and other device-specific information. Information collected may depend on the type of device you use and its settings.
  • Usage information: We collect information about how you use our Services, such as the types of content that you view or engage with, the features you use, the actions you take, the other users you interact with and the time, frequency and duration of your activities.

3. How Is Such Information Used?

We use the Personal Data we collect, as described above:

  • To authenticate users, provide the Services, process transactions and respond to your requests. If you give us access to your contacts, we'll store those contacts on our servers for you to use. This will make it easy for you to do things like share send emails, and invite others to use the Services. For users located within the EU, this use is necessary to perform the contract with you.
  • As necessary for certain legitimate business interests, which include the following:
  • To customize the user experience.
  • To better understand how visitors interact with our Site and ensure that our Site is presented in the most effective manner for you, and as part of our efforts to keep our Site, network and information systems secure.
  • To conduct analytics to inform our marketing strategy and enable us to enhance and personalize our communications and the experience we offer to our users.
  • To provide communications by post which we think will be of interest to you.
  • If you ask us to delete your data or to be removed from our marketing lists and we are required to fulfill your request, to keep basic data to identify you and prevent further unwanted processing.
  • To conduct research on user demographics, interests and behavior based on your Personal Data and other information provided to us in an ongoing effort to better understand and serve our users. We compile and analyze this research on an aggregated basis, and may share this aggregated data with our partners. This data does not identify you personally.
  • Marketing. We may use your Personal Data to contact you in the future to tell you about services we believe will be of interest to you. Where required by law, we will only send you marketing communications if you consent to us doing so at the time you provide us with your Personal Data. You may opt out of receiving such emails by following the instructions contained in each promotional email we send you or by updating your user settings. In addition, if at any time you wish not to receive any future marketing communications or you wish to have your name deleted from our mailing lists, please contact us as indicated below. We will continue to contact you via email regarding the provision of our Services and to respond to your requests.

If we ever intend to use any of your Personal Data in any manner that is not consistent with this Privacy Policy, we will tell you of our intended use prior to, or at the time at which, we collect such information.

For information on your rights under the applicable European Union ("EU") law, please see the "European Union (EU) Users" section below.

4. Is The Information Shared or Disclosed?

Lob is not in the business of selling your information. We consider this information to be a vital part of our relationship with you. There are, however, certain circumstances in which we may share your Personal Data with certain third parties without further notice to you, as set forth below:

  • Third Party Applications and Services: If you elect to use one or more third party applications that interoperate with Lob's services, those applications may upon your election be given access to data (which may include personal data) on Lob's systems generated in connection with your use of Lob's services. Please remember that Lob is not responsible for the policies and practices of third party application providers, and Lob shall have no liability arising from any action of any such provider as it concerns your data or information or otherwise. In connection with your use of any such third party applications, please review carefully the applicable privacy policies each such third party application provider to become familiar with their policies and practices as it concerns your data and information.
  • Vendors and Service Providers: we use certain trusted third parties to help us meet business operational needs and provide, improve, protect, and promote our Services (for example providing audio features and processing payments) and to perform certain services and functions. Your Personal Data may be shared with third-party providers of hosting, email communication and customer support services, analytics, marketing, advertising. These third parties will access your Personal Data only to perform tasks on our behalf and in compliance with this Privacy Policy. These third parties may use cookies or pixels as well to collect information about your browsing activities over time and across different websites following your use of the Services. For more details on the third parties that may place cookies through the Site, please see the "Cookies" section below. Following our instructions, these parties may access, process or store Personal Data in the course of performing their duties for us.
  • Business Transfers: If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of all or a portion of our assets, or transition of a service to another provider, your Personal Data and other information may be transferred as part of that deal. We will notify you (for example, via a message to the email address associated with your account) of any such deal and outline your choices in that event.
  • Legal Requirements and Other Circumstances: Lob may disclose your personal data if required to do so by law or in the good faith belief that such action is necessary to: (i) comply with a legal obligation; (ii) protect and defend the rights or property of Lob; (iii) act in urgent circumstances to protect the personal safety of users of the Lob website or services or the public; or (iv) protect against legal liability.

5. Access

In the event that you have volunteered Personal Data, you may correct or amend that information by editing your account profile or emailing us at privacy@lob.com.

6. The Security of Your Information

We will take reasonable precautions to protect Personal Data in our possession from loss, misuse, unauthorized access, disclosure, alteration and destruction. We follow generally accepted industry standards to protect the Personal Data submitted to us, both during transmission and once we receive it. No method of transmission over the Internet or method of electronic storage is, however, 100% secure. Therefore, while we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

7. Children

Lob does not knowingly collect Personal Data from children under the age of 13. Lob is not intended for or directed to persons under the age of 13. Any person who provides their information to Lob represents to us that they are 13 years of age or older. If you have reason to believe that a child under the age of 13 has provided Personal Data to Lob through this website, please contact us, and we will endeavor to delete that information from our databases.

8. Data Retention

We will keep your Personal Data for as long as reasonably necessary for the purposes described in this Privacy Policy, while we have a legitimate business need to do so in connection with your account, or as required by law (e.g. for tax, legal, accounting or other purposes), whichever is the longer.

9. California Privacy Disclosures

We may use cookies or other technologies on our Services that collect information about your browsing activities over time and across different websites following your use of the Service. We may allow third party service providers and other third parties to do the same.

If you would like to request information about third parties that collect Personal Data on our site for direct marketing purposes please contact us at privacy@lob.com.

10. European Union (EU) Users

Scope. This section provides information on your rights under EU law (for these purposes, reference to the EU also includes the European Economic Area countries of Iceland, Liechtenstein and Norway).

Data Controller. Lob is the data controller for your Personal Data. To find out our contact details, please see the "Contact Us" section below.

Your Rights. Subject to EU law, you have the following rights in relation to your Personal Data:

  • Right of access: If you ask us, we will confirm whether we are processing your Personal Data and, if so, provide you with a copy of that Personal Data along with certain other details. If you require additional copies, we may need to charge a reasonable fee.
  • Right to rectification: If your Personal Data is inaccurate or incomplete, you are entitled to ask that we correct or complete it. If we shared your Personal Data with others, we will tell them about the correction where possible. If you ask us, and where possible and lawful to do so, we will also tell you with whom we shared your Personal Data so you can contact them directly.
  • Right to erasure: You may ask us to erase your Personal Data in some circumstances, such as where we no longer need it or you withdraw your consent (where applicable). If we shared your data with others, we will alert them to the need for erasure where possible. If you ask us, and where possible and lawful to do so, we will also tell you with whom we shared your Personal Data with so you can contact them directly.
  • Right to restrict processing: You may ask us to restrict or 'block' the processing of your Personal Data in certain circumstances, such as where you contest the accuracy of the data or object to us processing it (please read below for information on your right to object). We will tell you before we lift any restriction on processing. If we shared your Personal Data with others, we will tell them about the restriction where possible. If you ask us, and where possible and lawful to do so, we will also tell you with whom we shared your Personal Data so you can contact them directly.
  • Right to data portability: You have the right to obtain your Personal Data from us that you consented to give us or that was provided to us as necessary in connection with our contract with you where we process that Personal Data in an automated way. We will give you your Personal Data in a structured, commonly used and machine-readable format. You may reuse it elsewhere.
  • Right to object: You may ask us at any time to stop processing your Personal Data, and we will do so:
  • If we are relying on a legitimate interest (described under the "How is Such Information Used" section above) to process your Personal Data—unless we demonstrate compelling legitimate grounds for the processing; or
  • If we are processing your Personal Data for direct marketing.
  • Rights in relation to automated decision-making and profiling: You have the right to be free from decisions based solely on automated processing of your Personal Data, including profiling, unless this is necessary in relation to a contract between you and us or you provide your explicit consent to this use.
  • Right to withdraw consent: If we rely on your consent to process your Personal Data, you have the right to withdraw that consent at any time, but this will not affect any processing of your data that has already taken place.
  • Right to lodge a complaint with the data protection authority: If you have a concern about our privacy practices, including the way we handled your Personal Data, you can report it to the data protection authority that is authorized to hear those concerns.

You may contact us at privacy@lob.com to exercise your rights.

Legitimate Interest. "Legitimate interests" means our interests in conducting our business, managing and delivering the best Services to you. This Privacy Policy describes when we process your Personal Data for our legitimate interests, what these interests are and your rights. We will not use your Personal Data for activities where the impact on you overrides our interests, unless we have your consent or those activities are otherwise required or permitted by law.

11. International Data Transfers

Personal Data you submit through the Services is sent to the United States and will be primarily processed by us in the United States and potentially in other countries, on our servers or on our hosted service providers' cloud servers on our behalf. These countries may not have similar data protection laws to those in your country of residence. However, we will always protect your information in accordance with this Privacy Policy wherever it is processed. You can ask more information on these safeguards by contacting us.

12. Forums and Comments

If you post comments on this website, you should be aware that any Personal Data you submit can be read, collected and used by other users of this website, and could be used to send you unsolicited messages. Lob is not responsible for any Personal Data you choose to submit in that context or anything arising from such submissions.

13. Links to Other Sites

This website may contain links to other sites that are not owned or controlled by us. Please be aware that Lob is not responsible for the privacy policies of such other sites. We encourage you to be aware when you leave our site and to read the privacy statements of each and every website that collects Personal Data. This privacy policy applies only to information collected by this website.

14. Cookies

We use cookies to provide, improve, protect and promote our Services. Cookies are small data files sent to your browser when you visit a site. We use cookies to do things like remembering your username preferences and settings for your next visit, keeping your account secure, understanding how you are interacting with our Service, and improving them based on that information. You can set your browser to not accept cookies, but this may limit your ability to use the Service.

We may allow service providers and other third parties to use cookies and other tracking technologies to track your browsing activity over time and across our Site and third party websites. We may also partner with a third party ad network to either display advertising on our Site, to manage our advertising on other sites, or to provide you targeted advertisements based upon your interests on our Site or on third party sites. You may opt out of having your personal information used for targeted ads by clicking here (or if you are in the European Union, here), but you may still receive generic ads. Other companies' use of their tracking technologies is subject to their own privacy policies. Some Internet browsers may be configured to send "Do Not Track" signals to the online services that you visit. We currently do not respond to do not track or similar signals. To find out more about "Do Not Track," please visit https://allaboutdnt.com.

15. Your Consent To This Privacy Policy

By using Lob, you agree to this Privacy Policy. This is our entire and exclusive Privacy Policy and it supersedes any earlier version. Our Terms of Service take precedence over any conflicting Privacy Policy provision. We may change this Privacy Policy by posting a new version of this Privacy Policy on this page which it is your responsibility to review, unless another type of notice is required by the applicable law. We encourage you to periodically review this Privacy Policy to stay informed about how we are protecting the Personal Data we collect. Your continued use of this website or Lob's Services after we have posted an updated Privacy Policy or notified you if applicable, constitutes your agreement to this Privacy Policy and any updates.

16. Contacting Lob

If you believe that Lob has not adhered to this Privacy Policy, please contact us by email at privacy@lob.com or by postal mail at 210 King St, San Francisco, CA 94107, and we will use commercially reasonable efforts to remedy the problem.

Last Updated May 25th, 2018

Last updated: November 11, 2021


Your privacy is important to us. Lob.com, Inc. (“Lob”) has created the following Privacy Policy to let you know what information we collect when you visit our site or use our services, why we collect it, and how it is used. This Privacy Policy explains the data collection and use practices of Lob. 

The terms "you," "your," "yours" and "Customer" refer to the customer/purchaser utilizing our site or services. The terms "Lob," "we," "us," and "our" refer to Lob and our subsidiaries and affiliates. 

The terms "Site", "Website", "Application", "Product", and "Service" refer to the websites and services provided by Lob. This Privacy Policy does not apply to any third-party websites and apps that you may use, including any that are linked to in our Services. You should review the terms and policies for third-party websites and apps before clicking on any links.

1.    Information we collect
2.    How we use your information
3.    How we may share your information
4.    Retention of information
5.    How we protect your information
6.    Your choices about your information
7.    Children’s Privacy
8.    Where we may store, process, or transmit your information
9.    Changes to this policy
10.   How to contact us


Information you provide to us. When registering for or using the Lob Services we collect personal information provided by you. For example, when you create a Lob account, you may provide us with your name, account name, alias, employment-related information (to the extent you are using an employer’s business account), email address and a password, your phone number, and your address (“Account information”).You may provide us with personal information about other individuals when you use our Service, such as when you send mail or verify an address (“Your content”). 

Information that we collect automatically. We collect information related to how you use the Services, including actions you take in your account (like creating or sending mail or verifying addresses) (“Usage information”). We use this information to provide, improve, and promote our Services, and to protect Lob users. We also collect information from and about the devices you use to access the Services. This includes things like IP addresses, unique personal identifiers or online identifiers, the type of browser and device you use, the web page you visited before coming to our sites, and identifiers associated with your devices (“Device information”). Your devices (depending on their settings) may also transmit location information to the Services. For example, we use device information to detect abuse and identify and troubleshoot bugs.

Information that we collect from third parties. We may share and/or collect additional information about you from third parties primarily to assist us in understanding how we can maintain and improve the services we offer to better serve you. We collect information like your purchasing or consuming history or tendencies, including products or services purchased, obtained or considered (“Commercial information”). For example:

  • Analytics: We use services like Google Analytics and other analytics services, which use cookies and other tracking technologies to gather usage data that allows us to improve our products and services.
  • Advertising: We use certain Google advertising features including Google Analytics Demographics and Interest Reporting and Remarketing. Third-party vendors, including Google, may show Lob's ads on sites across the Internet. You may opt out at any time here (adssettings.google.com/). We and third-party vendors, including Google, use first-party cookies and third-party cookies together to inform, optimize, and serve ads based on someone's past visits to our website.
  • We partner with third parties to manage our advertising on other sites. Our third-party partners may use cookies or similar technologies to provide you advertising based on your browsing activities and interests. If you wish to opt out of interest-based advertising, click www.aboutads.info/choices [or if located in the European Union click www.youronlinechoices.eu]. Please note you may continue to receive generic ads.‍

Information we collect and process on behalf of you. The use of information collected through our service shall be limited to the purpose for which you have engaged Lob. When you use our Services, we process and store certain information on your behalf as a data processor. For example, when a customer uploads content for printing and mailing, we act as a data processor and process information on the customer’s behalf and in accordance with the customer’s instructions. In this situation, the customer is the data controller and is responsible for most aspects of the processing of the information. Lob acknowledges that you have the right to access your personal information. For data provided by a customer, Lob has no direct relationship with the individuals whose personal data it processes. An individual who seeks access, or who seeks to correct, amend, or delete data should direct their questions to Lob’s customers (the data controller). If requested to remove data we will respond within a reasonable timeframe. If you have any questions or concerns about how information is processed in these cases, including how to exercise your rights as a data subject, we recommend contacting the relevant customer.

Cookies and other technologies. We use technologies like cookies and pixel tags to provide, improve, protect, and promote our Services. For example, cookies help us with things like remembering your username for your next visit, understanding how you are interacting with our Services, and improving them based on that information. We may also use third-party service providers that set cookies and similar technologies to promote Lob services.

Lob and its partners use cookies or similar technologies to analyze trends, administer the website, track users' movements around the website, and to gather demographic information about our user base. You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on our Website or Services. To manage Flash cookies, please click here (www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager07.html).

We do not recognize or respond to browser-initiated Do Not Track signals.


We may use the information we collect through our products for a number of reasons, including to:

  • provide, improve, protect, and promote our products and services;
  • set your account(s);
  • send you records of your use of the service, including for purchases or other events;
  • understand how you use our products and customize your experience;
  • send you marketing communications (in accordance with your subscription preferences);
  • record details about your electronic signature requests, workflows and other transactions (such as when they were opened, signed, and when/where this took place);
  • provide customer support;
  • respond to your inquiries and requests;
  • fix issues or problems with our products and services;
  • prevent abuse of the products and services we offer; and
  • carry out other lawful purposes about which we will notify our users and customers.

We may also combine the information we collect (or that is otherwise provided to us) through aggregation and other means to limit the identification of any particular individual to help with our business goals (such as research and marketing).

We give users the option to use some of our Services free of charge. These free Services are made possible by the fact that some users upgrade to one of our paid Services. If you register for our Services, we may, from time to time, send you information about upgrades. Users who receive these marketing materials can opt out at any time. If you don’t want to receive a particular type of marketing material from us, click the ‘unsubscribe’ link in the corresponding emails, or contact us using the contact details provided below (if using the contact details please provide your complete name, e-mail address, and any other relevant information that may be required to respond to your request). Please note that such marketing opt-out does not impact any transactional or operational notices that we may need to send you.

We sometimes contact people who don’t have a Lob account. For recipients in the EU, we or a third party will obtain consent before reaching out. If you receive an email and no longer wish to be contacted by Lob, you can unsubscribe and remove yourself from our contact list via the message itself.

Bases for processing your information. We collect and use the personal data described above in order to provide you with the Services in a reliable and secure manner. We also collect and use personal data for our legitimate business needs. To the extent we process your personal data for other purposes, we ask for your consent in advance or require that our partners obtain such consent.

If you have questions about, or need further information concerning, the lawful bases for processing your data, please contact us using the contact details provided under the 'How to contact us’ heading below.


We do not sell your information. We may share your personally identifiable information as described below:

  • Vendors and other third-party service providers: We may share your information with third parties that we use for the business purposes of helping us to provide and support our Services. These parties provide services such as authentication, billing and collections, customer support, or data storage. We enter into legally binding agreements with these third-party service providers that protect your personal information and forbids such providers from using your information for their own purposes. These third parties (https://www.Lob.com/subprocessors) will access your information to perform tasks on our behalf, and we’ll remain responsible for their handling of your information per our instructions.
  • Lob has collected and disclosed the following categories of personal information, as described above, to vendors and third-party service providers in the preceding 12 months:
  • Account Information: includes your identifying information, which could be your real name, alias, unique personal identifier or online identifier, and it could include other personal information like your postal address, Internet Protocol address, email address, account name or similar identifiers.
  • Commercial information: such as your purchasing or consuming history or tendencies, including products or services purchased, obtained or considered.
  • Your content: what you and your users upload or use with Lob Services.
  • Contacts: includes identifying information about contacts that you’ve chosen to give us access to, like a real name, alias or email address.
  • Usage information: includes information relating to your use of the Services. Because Lob provides online services, this may include internet or other electronic network activity information, such as information regarding your interaction with websites, applications, or advertisements.
  • Device information: information about the particular devices you use to access the Services, which may include Usage information or device-specific information, such as an online identifier or Internet Protocol address, or geolocation data.
  • Cookies and other technologies: technologies like cookies and pixel tags. These technologies can lead to the collection of online identifiers, Internet Protocol address, or other similar identifiers, as well as Usage information.
  • Compliance with Law, Safety, Security, and Business Transactions: We may disclose your information to third parties if we determine that such disclosure is reasonably necessary to: (a) comply with any applicable law, regulation, legal process, or appropriate government request; (b) protect any person from death or serious bodily injury; (c) prevent fraud or abuse of Lob or our users; (d) protect Lob’s rights, property, safety, or interest; or (e) perform a task carried out in the public interest.
  • To other persons with your consent (e.g. fulfilling your print and mail request).
  • Other users: Our Services display information like your name, profile picture, device, email address, and usage information to other users you collaborate or choose to share with. When you register your Lob account with an email address on a domain owned by your employer or organization, we may help collaborators and administrators find you and your team by making some of your basic information - like your name, team name, profile picture, and email address - visible to other users on the same domain. This helps you sync up with teams you can join, and helps other users share files and documents with you.
  • If you choose to opt-in to Lob updates or marketing, we will email you with updates and offers, or inform you about other services and features.


We will retain your personal information for the period necessary to fulfil the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law, for legal, tax or regulatory reasons, or other lawful purposes.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.


The security of your personal information is important to us. We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once it is received. If you have any questions about the security of your personal information, you can contact us at privacy@lob.com.


Upon your written request (for which email is sufficient), Lob will provide you with information about whether we hold any of your personal information, the business or commercial purpose for collecting it, the types of sources we got it from and types of third parties we’ve shared it with. You may submit a data access request, request that your personal data be deleted, or object to the processing of your personal information by logging into your account, or by contacting us using the contact details below. We will respond to your request within a reasonable timeframe. We will not discriminate against you for exercising any of these rights.


This site and our Services are not intended for use by or directed to minors. We do not knowingly collect or ask for information from minors. We do not knowingly allow minors to use our Services. Any person who provides their information to Lob through the Account Login page for new customers, Signup Page, or any other part of the Lob Site represents to Lob that they are of legal age (18 years of age or older or otherwise of legal age in your resident jurisdiction) and competent to agree to these Terms. We will delete any information we discover is collected from a minor without permission from their parent(s) or legal guardian(s). Please contact us using the contact details below if you believe you may have provided Lob with a minor’s information without permission from their parent(s) or legal guardian(s).


General. By using the Lob Services you acknowledge and agree that: (i) your information will be processed as described in this Privacy Policy; and (ii) you consent to have your information transferred to us and our facilities in the United States or elsewhere, including those of third parties as described in this Privacy Policy.

Around the world. To provide you with the Services, we may store, process, and transmit data in the United States and locations around the world—including those outside your country. Data may also be stored locally on the devices you use to access the Services.

Data Transfers. When transferring data from the European Union, the European Economic Area, the United Kingdom, and Switzerland, Lob relies upon a variety of legal mechanisms, such as contracts with our customers and affiliates, and the Standard Contractual Clauses.


If we change our privacy policies and procedures materially, we will post those changes to keep you aware of what information we collect, how we use it and under what circumstances we may disclose it. Changes to this Privacy Policy are effective when they are posted on this page. When we change the policy in a material manner we will update the ‘effective date’ at the top of this page, and we may also notify you of the change via email or other prominent notice posted on this site or the Service.


For questions or concerns regarding the collection, use, or disclosure of your information, you can contact us by sending an email to privacy@lob.com