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2023 State of Direct Mail Consumer Insights: eCommerce Edition

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64% of consumers say that direct mail has inspired them to take action. That includes driving traffic to your eCommerce site.

Learn how consumers feel about direct mail marketing from eCommerce brands in this special edition one-pager from our 2023 State of Direct Mail Consumer Insights report, as well as learn how to use the channel to drive conversions and ROI.

Ready to see Lob in action? 

Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.

Direct mail resources to power your success

The Modern Marketer’s Guide to Crush ROI & Budget Goals with Direct Mail
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The Modern Marketer’s Guide to Crush ROI & Budget Goals with Direct Mail

Learn which marketing channels and tactics maximize your ROI and ensure the marketing budget you spend is strategic and laser-focused on generating revenue.

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Modernizing the Direct Mail Process
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Modernizing the Direct Mail Process

Learn the benefits of automating intelligent direct mail and get a deeper understanding of how automation can transform your direct mail operations.

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The Modern Marketer’s Guide to Personalization
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The Modern Marketer’s Guide to Personalization

Get the best tips and tricks for personalized direct mail that will help you stand out from the competition and create memorable customer experiences.

Read eBook