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2023 State of Direct Mail Consumer Insights: eCommerce Edition

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64% of consumers say that direct mail has inspired them to take action. That includes driving traffic to your eCommerce site.

Learn how consumers feel about direct mail marketing from eCommerce brands in this special edition one-pager from our 2023 State of Direct Mail Consumer Insights report, as well as learn how to use the channel to drive conversions and ROI.

Ready to see Lob in action? 

Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.

Direct mail resources to power your success

Direct Mail that Converts
eBook

Direct Mail that Converts

Discover the power of direct mail marketing. Learn benefits, strategies, and tips to achieve high conversion rates and engage your audience effectively.

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Operational Mail Handbook
eBook

Operational Mail Handbook

Download Lob's Operational Mail Handbook eBook to learn how to automate, integrate, and optimize your direct mail operations in 3 easy to follow lessons.

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The Modern Marketer’s Guide to Direct Mail Analytics & Testing
eBook

The Modern Marketer’s Guide to Direct Mail Analytics & Testing

Download the guide to master modern direct mail analytics and testing to increase the ROI of your direct mail campaigns.

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