2023 State of Direct Mail Consumer Insights Retail Edition text with store icon.

2023 State of Direct Mail Consumer Insights: Retail Edition

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How do you catch your customers’ attention in the retail industry? With direct mail marketing, of course! 93% of consumers say they read direct mail from retail brands immediately and/or save it for later.

See how consumers feel about direct mail in this one-pager from our 2023 State of Direct Mail Consumer Insights report.

Ready to see Lob in action? 

Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.

Direct mail resources to power your success

The Modern Marketer’s Guide to Intelligent Direct Mail: Financial Services & Banking Edition
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The Modern Marketer’s Guide to Intelligent Direct Mail: Financial Services & Banking Edition

Learn how intelligent direct mail by modernizing and optimizing your financial services direct mail practices to deliver stellar consumer experiences.

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Expanding Audiences Through Print & Mail
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Expanding Audiences Through Print & Mail

Learn how developers can show others how sending personalized direct mail can be as simple as dispatching an email campaign with this high-level resource.

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The Holiday Direct Mail Kit
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The Holiday Direct Mail Kit

Launch high-converting holiday direct mail campaigns with Lob's templates, campaign calendars & expert tips, tailored for retail, healthcare, and financial serv

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