2023 State of Direct Mail Consumer Insights Retail Edition text with store icon.

2023 State of Direct Mail Consumer Insights: Retail Edition

Download the one-pager

Back to one-pagers

How do you catch your customers’ attention in the retail industry? With direct mail marketing, of course! 93% of consumers say they read direct mail from retail brands immediately and/or save it for later.

See how consumers feel about direct mail in this one-pager from our 2023 State of Direct Mail Consumer Insights report.

Ready to see Lob in action? 

Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.

Direct mail resources to power your success

Direct Mail that Converts
eBook

Direct Mail that Converts

Discover the power of direct mail marketing. Learn benefits, strategies, and tips to achieve high conversion rates and engage your audience effectively.

Read eBook
The Direct Mail Tactics Playbook
eBook

The Direct Mail Tactics Playbook

With this playbook, we’ll walk you through how best to audit your current systems and provide direct mail strategies, tactics and best practices for success.

Read eBook
Modernizing the Direct Mail Process
eBook

Modernizing the Direct Mail Process

Learn the benefits of automating intelligent direct mail and get a deeper understanding of how automation can transform your direct mail operations.

Read eBook