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2023 State of Direct Mail Consumer Insights: Retail Edition

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How do you catch your customers’ attention in the retail industry? With direct mail marketing, of course! 93% of consumers say they read direct mail from retail brands immediately and/or save it for later.

See how consumers feel about direct mail in this one-pager from our 2023 State of Direct Mail Consumer Insights report.

Ready to see Lob in action? 

Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.

Direct mail resources to power your success

Expanding Audiences Through Print & Mail
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Expanding Audiences Through Print & Mail

Learn how developers can show others how sending personalized direct mail can be as simple as dispatching an email campaign with this high-level resource.

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The Modern Marketer’s Guide to Omnichannel Marketing
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The Modern Marketer’s Guide to Omnichannel Marketing

Create omnichannel experiences across every platform and each step of the customer journey with our latest guide.

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The Modern Marketer’s Guide to Personalization
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The Modern Marketer’s Guide to Personalization

Get the best tips and tricks for personalized direct mail that will help you stand out from the competition and create memorable customer experiences.

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