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2023 State of Direct Mail Consumer Insights: Retail Edition

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How do you catch your customers’ attention in the retail industry? With direct mail marketing, of course! 93% of consumers say they read direct mail from retail brands immediately and/or save it for later.

See how consumers feel about direct mail in this one-pager from our 2023 State of Direct Mail Consumer Insights report.

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Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.

Direct mail resources to power your success

How to rethink your direct mail plan for 2025
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How to rethink your direct mail plan for 2025

Rethink your 2025 direct mail strategy with Lob. Learn how to cut costs and boost ROI through smarter timing, targeting, and execution.

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Operational Mail Handbook
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Operational Mail Handbook

Download Lob's Operational Mail Handbook eBook to learn how to automate, integrate, and optimize your direct mail operations in 3 easy to follow lessons.

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Running a Tactical Direct Mail Campaign
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Running a Tactical Direct Mail Campaign

Learn how to create powerful direct mail campaigns that will deliver high response rates, more customers, and more revenue in our mini tactical guide.

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