2023 State of Direct Mail Consumer Insights: Retail Edition

Download the one-pager

Back to one-pagers

How do you catch your customers’ attention in the retail industry? With direct mail marketing, of course! 93% of consumers say they read direct mail from retail brands immediately and/or save it for later.

See how consumers feel about direct mail in this one-pager from our 2023 State of Direct Mail Consumer Insights report.

Ready to see Lob in action? 

Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.

Direct mail resources to power your success

2022 State of Direct Mail
eBook

2022 State of Direct Mail

Our 2022 survey of 150+ marketing leaders across the US sheds new light on the approach, effectiveness and best practices of modern direct mail marketers.

Read eBook
Your Guide to Holiday Direct Mail: 7 Tips for Successful Campaigns
eBook

Your Guide to Holiday Direct Mail: 7 Tips for Successful Campaigns

Direct mail offers marketers their strongest ROI, all year long. Read how you can create an attention grabbing holiday direct mail campaign.

Read eBook
2023 State of Direct Mail: Consumer Insights
eBook

2023 State of Direct Mail: Consumer Insights

Download the benchmark report to get actionable consumer insights to shape and enhance your direct mail strategy.

Read eBook