Lob's website experience is not optimized for Internet Explorer.
Please choose another browser.

2023 State of Direct Mail Consumer Insights: Retail Edition

Download the one-pager

Back to
one-pagers

How do you catch your customers’ attention in the retail industry? With direct mail marketing, of course! 93% of consumers say they read direct mail from retail brands immediately and/or save it for later.

See how consumers feel about direct mail in this one-pager from our 2023 State of Direct Mail Consumer Insights report.

Ready to see Lob in action? 

Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.

Direct mail resources to power your success

The Modern Marketer’s Guide to Customer Acquisition with Direct Mail
eBook

The Modern Marketer’s Guide to Customer Acquisition with Direct Mail

Learn how to apply advanced acquisition strategies to your direct mail with real-world examples of how marketers are combining online and offline channels.

Read eBook
Optimizing Direct Mail for Maximum Results
eBook

Optimizing Direct Mail for Maximum Results

In this eBook, you'll learn how to create highly effective direct mail campaigns that drive results.

Read eBook
State of Direct Mail: Consumer Insights
eBook

State of Direct Mail: Consumer Insights

Our 2022 survey of 2,100+ US consumers age 18+ to understand their usage of, attitudes toward, and preferences around direct mail.

Read eBook