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2023 State of Direct Mail Consumer Insights: Retail Edition

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How do you catch your customers’ attention in the retail industry? With direct mail marketing, of course! 93% of consumers say they read direct mail from retail brands immediately and/or save it for later.

See how consumers feel about direct mail in this one-pager from our 2023 State of Direct Mail Consumer Insights report.

Ready to see Lob in action? 

Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.

Direct mail resources to power your success


The Modern Marketer’s Guide to Intelligent Direct Mail: Financial Services & Banking Edition

Learn how intelligent direct mail by modernizing and optimizing your financial services direct mail practices to deliver stellar consumer experiences.

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The Direct Mail Tactics Playbook

With this playbook, we’ll walk you through how best to audit your current systems and provide direct mail strategies, tactics and best practices for success.

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Running a Tactical Direct Mail Campaign

Learn how to create powerful direct mail campaigns that will deliver high response rates, more customers, and more revenue in our mini tactical guide.

Read eBook