The Modern Marketer’s Guide to Intelligent Direct Mail: Insurance Industry Edition

Direct mail is one of the best channels to engage and connect with consumers in a way that stands out from the digital noise. In fact, 44% of consumers cite direct mail as the preferred channel of communication for brands they don’t know and 62% of consumers have been inspired to take action on a direct mailpiece 

In this guide, you’ll learn how you can effectively harness intelligent direct mail to reduce the complexity of the direct mail process, increase the value of your mail operations, and improve the ROI of your direct mail campaigns. 

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Why intelligent direct mail is essential for insurance communications

Intelligent direct mail has come a long way from the direct mail of the past. Today’s direct mail is automated, personalized, customized, tracked, and optimized to drive the results you need to grow your business.

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Best direct mail formats for insurance

In the State of Direct Mail Consumer Insights, we found that those ages 18-34 were significantly more likely to read letters and envelopes than those 35+, potentially due to the information typically found in this format matching their life stage (e.g., credit card approvals, education information, etc.), while those 35-54 were more likely to be interested in postcards than their older or younger counterparts.

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Moving to a digital compliance model

Companies typically have an ad hoc process to ensure direct mail production compliance. When you automate direct mail, you can move to a completely digital model, eliminating back-and-forth communication between stakeholders, manual data entry, and maintaining data-handling compliance.

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Want quick-to-adapt best practices for your marketing strategy? Get connected with a Lob expert today.

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