In most companies, current customers make up the lion’s share of your revenue, and protecting and growing it through expansion opportunities, cross-sells, and upsells is crucial. You’ve seen it before; a once active customer starts logging in less frequently, doesn’t purchase as often, may put their subscription on pause, or even cancel their account. This dormant or churned customer is often a customer that can be reactivated at a lower cost than acquiring new customers. Inactive customers have already made a purchase and clearly have an interest in your brand and products.
This guide will share real-life winback strategies from marketers using intelligent direct mail to re-engage, reactivate customers, and increase revenue.
Advantages of customer reactivation
When a customer goes dormant or churns, you need to look at it as an opportunity to identify the things that have contributed to the behavior and address it head-on to reactivate them.
Real-life customer reactivation strategies
Most savvy marketers use data you have about customers to understand their motivations for going dormant or churning and then address those pain points with the right message at the right time. Intelligent direct mail is a channel you can count on to deliver reactivation results.
Ready, set, reactivate
Reactivation campaigns effectively reignite dormant customers to become active again, increasing lifetime value. Intelligent direct mail campaigns can target specific cohorts of your audience with unique offers and promotions to win them back and drive revenue, just as Marley Spoon and Wayfair did in the real-life examples shared in this guide.