Lob's website experience is not optimized for Internet Explorer.
Please choose another browser.

2024 State of Direct Mail Marketing

Get a real-time pulse check from marketers about the current state of direct mail and its role in driving results in the State of Direct Mail Marketing Report.

Download the ebook

Brought to you by Lob and Comperemedia

For Lob's annual State of Direct Mail Marketing, we partnered with Comperemedia to get a real-time pulse check from marketers about the current state of direct mail and its role in driving results.

Here is a sneak peek at some of the key findings & actionable insights
Download the report to get all the key findings and actionable insights in this groundbreaking report.

84% of marketers agree direct mail provides the highest ROI of any channel they use. In an increasingly digital world, the physical connection you build with your audience through direct mail is unparalleled - especially if the mailpiece is personalized.

82% of respondents are increasing direct mail spend in 2024 - a staggering increase from 58% in 2023. A favorable economy has created a more optimistic business environment, resulting in increased investment in marketing to gain a competitive edge and expand market share.

The top use of data in direct mail campaigns is for personalization followed by optimization. Hyper-personalizing direct mail creates deeper, more meaningful connections with customers, driving higher response rates and conversions.



Get connected with a Lob expert today to learn what’s new in direct mail, as well as the benefits of a modern, automated direct mail workflow.

Download a copy of the eBook!