For Lob’s annual State of Direct Mail, we partnered with Comperemedia to understand how enterprise marketers use direct mail to drive growth, how they measure the impact, how marketing budgets are changing, and what the future holds for the channel. We also looked at the differences in responses between those who automate direct mail campaigns and those who don’t.
Here is a sneak peek at some of the key findings & actionable insights
Download the report to get all the key findings and actionable insights in this annual report.
Direct mail delivers the best ROI, response and conversion rates of any channel used
74% of marketers agree that direct mail delivers the best ROI of any channel used - up from 67% in 2021.
Drive maximum ROI with Direct Mail Automation Software
81% of marketers who use a software platform for direct mail agree it delivers the best response rate of all the channels their company uses today. This shifts to 70% for respondents who do not use a software platform.
Over half of marketers have more budget allocated to direct mail than last year.
58% of marketers have more marketing budget allocated to direct mail compared to 2022. In fact, 67% of marketers have more than 10% of their total marketing budget allocated to direct mail marketing.