In the last few years, the cost of acquiring new customers has increased 60% (Source). Marketing is more expensive and customers have a lot more choices. As marketers, we’re constantly looking for innovative ways to make a real connection with our prospects to get them to take action and gain their trust. In this guide, we’ll share real examples of how marketers are combining online and offline marketing channels to build an acquisition strategy to capture customer attention through the digital noise, drive greater engagement, and improve conversion to crush acquisition goals.
67% of marketers say direct mail provides the best ROI of any channel which is why it belongs in your acquisition campaigns
Digital marketing is saturated. Our 2022 State of Direct Mail Consumer Insights found that 60% of consumers believe they receive the right amount of direct mail from brands but only 47% believe they receive the right amount of email from brands. Plus, according to the 2022 State of Direct Mail, 67% of marketers say direct mail delivers the best ROI of any channel they use – so both consumers and marketers are happy with direct mail.
Real-life direct mail acquisition strategies
Direct mail is an effective channel for customer acquisition no matter your industry or if you’re in the B2B or B2C space. By streamlining the workflow and integrating Lob into their marketing tech stack, this telecommunications giant saw an 80% increase in campaign ROI and an 85% decrease in operational costs.
The results of direct mail add up
It’s increasingly hard to get in front of your ideal customer due to changes in technology and digital marketing. That’s why modern marketers are doubling down on offline channels instead of a digital-only strategy.