What’s the best way to prepare direct mail for the holidays?
Holiday campaigns can be some of your most impactful – but only if they’re planned early and executed with precision. Between USPS deadlines, increased volume, and heightened competition for consumer attention, brands need to take a strategic, proactive approach.
Let’s walk through the best ways to prepare your holiday direct mail campaigns.
Start early and align your calendar
Holiday campaigns may take longer, and not just in transit. From creative development to production timelines to USPS cutoff dates, everything gets tighter in Q4. Build your campaign calendar early and map direct mail around key moments like sales, launches, or enrollment deadlines.
Use proven formats and templates
The holidays aren’t the time to reinvent the wheel. Stick with high-performing formats like postcards, self-mailers, or letters that you can personalize, print, and send quickly. Pre-approved templates help streamline production and reduce the risk of design delays.
Automate when possible
Triggering mail based on customer behavior, like gift purchases, cart abandonment, or membership renewals, can help your campaigns land at just the right time. Connecting your CRM or CDP makes it easy to add mail to your automated holiday flows.
Track delivery and performance
Holiday mail needs to move fast and perform. Choose a platform with delivery tracking, real-time analytics, and flexible A/B testing so you can measure impact and make adjustments throughout the season.
Check out our Holiday Direct Mail Kit for more tips and templates you can use to get started.
Answered by:
Eamon Barisone,
Principal Solutions Engineer
