The Practitioners Guide to Effective Omnichannel Campaigns
Learn how to create amazing customer experiences by utilizing all your marketing channels through coordinated omnichannel campaigns with these practical tips.
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Digital channels are overcrowded for marketers and consumers alike, making it harder than ever to engage your customers. The oversaturation of digital has moved marketers to omnichannel campaigns, which leverage the “best of” from every channel available. While, omnichannel campaigns are highly successful – they require a frictionless and personalized customer experience. Therein lies omnichannel’s dilemma, what is the best way to create and provide such a level of customer experience?
Our ebook, Effective Omnichannel Campaigns, will give you ideas on how to strengthen your omnichannel campaign with examples of how companies like Hubspot, Dollar Shave Club, and ThredUP utilized their omnichannel presence to boost campaign metrics.
In Effective Omnichannel Campaigns you’ll learn how to:
- Understand the stages of your customer lifecycle journey
- Segment your content to match your customer’s lifecycle stage
- Deliver the right message, to the right person, at the right time
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