The world of consumer marketing is undergoing a radical change that mirrors the shifts in which consumers interact with brands and retailers. There are three key trends fueling this shift: The overall growth of ecommerce, the move away from traditional retail, and the critical new role of retention marketing.
With the saturation of digital channels, acquiring customers is more challenging and much more expensive than ever. Depending on the market segment, the cost of acquiring a new customer can be as high 25 times the cost of retaining one. As a result, companies in the space are aggressively developing new approaches to increase retention rates.
In this ebook, you will learn how today’s retention marketers are tackling:
- An ever evolving technological landscape and implementing tooling that boosts efficiency and ROI
- Campaign orchestration that drives repeat purchasing and increases customer LTV
- Balancing online and offline engagement to reach customers at the right place and time
- Defining and measuring KPIs that provide actionable insights and improve results