The average consumer is planning to spend over $1,000 during the holiday season. This can make the holiday season feel like the most wonderful time of year for marketers as shoppers look for the perfect gift to give, and engage with newer brands, with a higher purchasing intent. However, with so many brands offering discounts at the same time, consumers commonly become overwhelmed and thus the challenge of running an engaging holiday marketing campaign is even harder.
Luckily, direct mail is a channel that breaks through the discord of digital messaging and offers marketers their strongest ROI, all year long. Read how you can create an attention-grabbing holiday direct mail campaign in our ebook, Your Guide to Holiday Direct Mail: 7 Tips for Successful Campaigns.
In Your Guide to Holiday Direct Mail: 7 Tips for Successful Campaigns you’ll learn:
- Seasonal tips that are sure to make your direct mail stand out
- Ideas on how to structure your campaign to maximize your ROI
- An overview of how to run a campaign utilizing modern, intelligent direct mail
- A timeline that will have you executing a campaign that arrives in time for the holidays