In 2019, the average consumer is planning to spend over $1000 during the holiday season. This can make the holiday season feel like the most wonderful time of year for marketers; shoppers look for the perfect gift to give, and engage with newer brands, with a higher purchasing intent. However, with so many brands offering discounts during at the same time, consumers commonly become overwhelmed and thus the challenge of running an engaging campaign is even harder.
Luckily, direct mail is a channel that breaks through the discord of digital messaging and offers marketers their strongest ROI, all year long. Read how you can create an attention grabbing holiday direct mail campaign in our e-Book, Your Guide to Holiday Direct Mail: 7 Tips for Successful Campaigns.
In Your Guide to Holiday Direct Mail: 7 Tips for Successful Campaigns you’ll learn: