What are some cost-effective options for printing and delivering direct mail campaigns?

What are some cost-effective options for printing and delivering direct mail campaigns?

When sending direct mail, every penny counts. From production to paper to printing to postage, you need ways to save, and we’re here to help! It all starts with knowing what levers to pull when creating your camping—and when!

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Let’s look at some proven ways to reduce costs without compromising performance.

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Automate your campaign workflows

Manual processes add time and labor costs. Automating campaign setup, creative templates, and triggering eliminates handoffs and speeds up production, reducing both overhead and delays.

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Verify addresses 

Mailing to bad addresses wastes budget. Address verification tools ensure every address is deliverable, reducing returned mail and postage waste. 

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Target the right audiences

You can also reduce waste by using data markers like age, location, and lifecycle stage to hone in on audiences that are most likely to engage, rather than wasting spend on bulk mailings.

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Take advantage of USPS Marketing Mail

Marketing Mail is a cost-effective USPS class for bulk campaigns. To qualify, you’ll need to meet USPS volume minimums and prepare mail according to postal regulations. You’ll have less control over the delivery timeline, but the savings can be substantial.

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Stack USPS promotions

USPS regularly offers discounts for mail that includes certain features like personalization, informed delivery, mobile interactivity (e.g., QR codes), and more. These promotions change frequently. You can check our help center or your Lob dashboard for the latest offering.

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Want to make your mail more effective while spending less? Check out the State of Direct Mail: Consumer Insights Edition for tips on building campaigns that give your customers and prospects what they need.