Marketers who rely on old-school direct mail workflows find it difficult to optimize their direct mail programs due to disjointed processes, redundancies, and a lack of data needed to improve performance.
However, marketers that use automated, intelligent direct mail drive conversions, achieve positive ROI, and reduce waste.
In this eBook, you’ll learn how to automate and streamline your direct mail workflows to save time and money, and implement large scale tests and experiments to arrive at actionable results.
Download now to optimize your direct mail programs for maximum impact:
- Streamline workflow processes: Eliminate waste and redundancies, saving time and money with automated direct mail
- Test and experiment at scale: Run tests and experiments that drive actionable results
- Maximize campaign performance: Employ the RVA method (recency, velocity, and accuracy) to determine where your workflows can be optimized