Executing a direct mail campaign in-house often means having specialized teams that manage niche aspects of the direct mail process, which can inconsequentially slow down an organization’s ability to send timely direct mail. When direct mail campaigns take months to make it to the mailbox, it can translate into larger overhead costs for the company, but worse yet: it removes your ability to send well-timed engagements with your audience.
Learn the benefits of automating intelligent direct mail in our eBook, Modernizing the Direct Mail Process. You’ll get a deeper understanding of how automation can transform your direct mail operations, and give your campaigns greater speed and personalization.
In Modernizing the Direct Mail Process you’ll get:
- A detailed view of the inefficiencies in the current process, and how they can be addressed through automation
- An ROI framework to help you estimate the potential cost savings from automation
- A step-by-step approach for getting started using automated direct mail