Direct mail gets even more cost-effective when you know how to qualify for USPS postage incentives. The USPS Integrated Technology promotion offers a postage discount when you add digital triggers like QR codes, augmented reality, near field communication, or personalized URLs to your mailpieces.
Many marketers miss out because the rules feel opaque. Below, we explain what typically qualifies, how to register and get pre approved, and how Lob helps you design compliant campaigns without a lot of manual back and forth.
The Integrated Technology promotion is part of USPS’s annual Promotions and Incentives program. It rewards mailers who add digital experiences to physical mail. The exact discount and program window are set by USPS each year, but the intent remains the same. Encourage interactive, trackable mail that bridges physical and digital channels.
Common qualifying triggers:
The promotion is designed for common marketing and operational formats. USPS publishes current eligibility details each program year.
Digital triggers turn a static mailpiece into a measurable touchpoint. That improves attribution, drives engagement, and helps you optimize like a digital channel. USPS uses the promotion to modernize the mail experience for consumers while helping marketers capture better data and outcomes.
The process is consistent year to year even as dates change.
Pro tip: begin pre approval early, especially for higher volumes, to avoid timing crunches.
Eligibility varies by year, but USPS typically includes common formats across Marketing Mail and First Class Mail while excluding certain categories. When in doubt, confirm the latest rules in USPS materials or ask your mail service provider.
With Lob, you do not start from scratch. We help you design, approve, and send promotion eligible mail with fewer manual steps.
Review details in our FAQ and see current USPS guidance on the PostalPro promotions page. We keep you aligned to the latest requirements and flag issues before they block approval.
Usually yes. USPS typically allows stackable incentives when each program’s requirements are met. For example, pairing a qualifying QR code with USPS Informed Delivery is a common stack. Check the current year’s rules for the exact combinations and limits.
USPS recognizes a small set of technologies that connect mail to a digital experience.
AI powered personalization alone does not typically qualify. Deliver the experience through one of the recognized triggers.
Lob surfaces these issues early so you do not waste time or budget.
Use scans and clicks from your QR codes or PURLs to see who engages and when. Track downstream actions like signups, purchases, or app installs. Test placement, offers, and timing, then use the data to refine creative and targeting. The postage discount improves unit economics while your measurement improves performance.
Book a demo and we will show you how Lob helps you qualify for the USPS Integrated Technology promotion, automate compliant workflows, and track performance end to end.
FAQs
How do I register?
Register in the USPS Business Customer Gateway for the current program year, then opt in to the Integrated Technology promotion. If you are using Lob, we can guide you through setup.
Do I need USPS pre approval before I mail?
Yes. Upload your design to the USPS Mailing Promotions Portal and wait for approval before you print or send.
Which mail classes are eligible?
Eligibility is defined annually. USPS typically includes common Marketing Mail and First Class formats, with some exclusions. Confirm the current year’s rules.
Can I combine this with other incentives?
Often yes, when each program’s requirements are met. Stacking with Informed Delivery is a common example. Check the current guidance for specifics.
Where can I find the latest USPS rules?
See USPS’s published materials for the current year on PostalPro’s promotions pages, and use Lob’s FAQ for platform guidance.
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