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Telecom

Make a clear connection between direct mail and higher ROI

92% of marketers in telecom agree that direct mail has the highest ROI of any channel. Stand out from the digital marketing noise — and your competition — with direct mail that’s hyper-targeted, scalable, and secure.

What good looks like

We’ve helped dozens of telecom companies send direct mail with massive impact. Here’s what we’ve seen work.

Promotions

Engage with fridge-worthy special offers

According to our 2024 State of Direct Mail Consumer Insights survey, 78% of consumers are likely to open or read a direct mail piece with an offer or promotion.

Billing + Cancellation

Increase on-time payments

Simplify the payment process and improve your delinquent payer rates by sending and tracking compliant billing and cancelation notices.

Winning Formats

Envelopes

Retail activation

Point to your point of sale

Drive traffic to brick-and-mortar stores for openings and launches. Lob’s hyper-targeting helps you get hyper-local.

Winning Formats

Self-Mailers

Letters

Connect with your best customers — and your next customers

Extend your reach

Acquire new customers that look like your best buyers

Fill in the blanks

Retarget website visitors and email subscribers by matching them to valid addresses

Reduce churn

Cut through digital noise to keep loyal and lapsed audiences engaged

Test and measure impact

Demonstrate the value of every send with advanced analytics and A/B testing

Send mail faster while cutting costs

Automate your direct mail operations and see up to 85% in cost savings. Lob integrates with your digital channels so you can use your customer data to trigger sends and get in mailboxes in days instead of weeks.

See our full list of integrations

“We evaluated a lot of partners, but making sure the speed, agility, flexibility were there, plus, the ease of use of the platform…that’s where Lob stands out.”

– Director of marketing and acquisition strategy at a telecom giant

The secret to shoppable mail

Turn scans into sales by adding personalized Lob QR codes to every piece.

Discover QR codes

Get savvy about data usage with personalization

Personalize your direct mail for each customer and prospect — no matter how big your audience gets. Lob’s advanced targeting and testing lets you tailor the timing, content, and even format of every send.

See how printing works
Why do so many telecom companies already trust Lob? Because of numbers like these

25%

Increase in order rates

30X

Higher conversions than email

State of Direct Mail Consumer Insights

69%

Of consumers share mail with friends

Telecom FAQs
How is direct mail used at telecommunications companies?

Telecommunications companies use direct mail strategies to enhance customer engagement and drive growth. By implementing telecommunications direct mail, companies can effectively reach their customer base with personalized offers, service updates, and promotional materials. 

Telecommunications mailers play a crucial role in informing customers about new plans, features, and discounts, fostering a sense of connection and loyalty. Additionally, telecom direct mailers allow for targeted campaigns aimed at specific demographics, ensuring that the messaging resonates with the intended audience. 

With the ability to include vibrant designs and compelling calls to action, telecommunications direct mailers can significantly boost response rates and conversions, making them an integral part of the telecom marketing strategy.

What is telecommunications direct mail?

Telecommunications direct mail refers to the practice of sending printed promotional materials directly to consumers or businesses to inform them about various offers, services, and updates within the telecommunications sector. This form of marketing uses telecommunications mailers to deliver targeted messages to certain demographics, driving customer engagement and response rates. 

By using telecom mail, companies can provide valuable information about new plans, features, and promotions tailored to the recipient's interests and needs. Ultimately, telecommunications direct mail serves as a vital tool in a telecom company's marketing arsenal, allowing for personalized communication that fosters customer loyalty and satisfaction.

What are some examples telecom direct mail?

Some examples of telecom direct mail include postcards featuring limited-time offers on subscription plans, brochures that detail new services or features, and personalized letters that remind customers about upcoming promotions or upgrades. Telecommunications mailers might also include targeted flyers that focus on special deals for bundled services, ensuring that the content is relevant to the recipient's existing usage patterns. 

Additionally, telecom mail can be used to introduce loyalty programs or incentives, such as discounts for referrals or loyalty rewards, helping to create a more personal connection with customers and enhancing their overall experience. By using various formats and strategies within telecommunications direct mail, companies can effectively engage with their audience and drive customer action.

How do telecom companies use direct mail for marketing and operational use cases?

Telecom companies employ direct mail for various marketing and operational use cases to enhance customer relationships and boost engagement. For marketing, telecommunications mailers are crafted to convey targeted offers, new service announcements, or reminders about existing benefits, which helps in attracting potential customers and retaining current subscribers. By sending personalized telecom direct mail, companies can address specific customer segments, like offering discounts on data plans for high-usage customers.

Operationally, telecom mail serves to inform customers about important account updates, such as billing changes, service interruptions, or plan upgrades. These communications not only keep customers informed but also strengthen the trust and reliability associated with the telecom brand. By using detailed and well-timed telecommunications direct mailers, companies can ensure their audience stays connected and engaged while promoting a seamless customer experience.

Send direct mail that connects with audiences

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