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Running a Tactical Direct Mail Campaign

Direct mail delivers a tremendous return on investment. On average, U.S. advertisers spend $167 per customer on direct mail annually to sell $2095 worth of goods per buyer.

Direct mail offers over a five percent response to house lists and nearly a three percent response on rented lists. Compare that to the two percent response rate for all digital channels combined!

Direct mail needs to play a pivotal role in your marketing strategy to acquire and retain customers, as well as increase customer lifetime value.

In this actionable mini guide you’ll discover:

  • Common use cases
  • Goals, procedures, and tips for direct mail campaign success. 
  • Best practices for personalization, testing, and attribution

Get the mini guide now and ensure all your campaigns are optimized for maximum ROI.

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