Direct mail delivers a tremendous return on investment. On average, U.S. advertisers spend $167 per customer on direct mail annually to sell $2095 worth of goods per buyer.
Direct mail offers over a five percent response to house lists and nearly a three percent response on rented lists. Compare that to the two percent response rate for all digital channels combined!
Direct mail needs to play a pivotal role in your marketing strategy to acquire and retain customers, as well as increase customer lifetime value.
In this actionable mini guide you’ll discover:
- Common use cases
- Goals, procedures, and tips for direct mail campaign success.
- Best practices for personalization, testing, and attribution
Get the mini guide now and ensure all your campaigns are optimized for maximum ROI.