ReAl Estate
Direct mail that builds a strong foundation with your prospects
From just listed postcards targeting potential buyers to secure investor campaigns, send hyper-targeted, actionable mail to ennage your audience and drive sales.
What good looks like
We help real estate companies send direct mail with massive impact. Here’s what we’ve seen work.
Promotions
Send fridge-worthy special offers
According to our 2024 State of Direct Mail Consumer Insights survey, 78% of consumers are likely to open or read a direct mail piece with an offer or promotion.
Lookbooks
Show off your style
Use multi-panel formats to create compact catalogs highlighting your products and telling your brand story.
Legal Documents + Updates
Share essential information
Prospecting
Target potential buyers and sellers
Lob’s hyper-targeting helps you get hyper-local to find your next property — or its buyer.
Stand out from the digital noise — and your competition
Drive revenue by keeping things personal
Automate personalized mail throughout your customer lifecycle. Lob integrates with your other marketing so you can use your customer data to signal boost or sub-in for your digital campaigns.
See how personalization worksThe secret to shoppable mail
Turn scans into sales by adding personalized Lob QR codes to every piece.
Discover QR codesSend mail faster while cutting costs
Automate your direct mail and see major cost savings. Lob integrates with your digital channels so you can use your customer data to trigger sends and get in mailboxes in days instead of weeks.
See our full list of integrationsWhy do so many companies already trust Lob? Because of numbers like these
50%
Reduction in costs
4X
Increase in
response rates
State of Direct Mail Consumer Insights
84%
of marketers say direct mail has the highest ROI
Real Estate FAQs
Direct mail in real estate refers to the process of sending physical marketing materials such as postcards, brochures, flyers, or letters to a targeted list of recipients. These recipients are often potential homebuyers, sellers, or investors within specific geographic areas. The goal is to generate leads, promote properties, and build brand awareness by delivering tangible marketing materials directly to the recipient’s mailbox.
The success rate of direct mail in real estate varies based on factors like targeting, messaging, and market conditions. Typical response rates range between 1-3%, though highly personalized or well-targeted campaigns may see higher engagement. Consistent and well-designed mailers, coupled with follow-up actions, tend to improve overall effectiveness.
Yes, real estate mailers can be worth the investment, especially when targeting a specific, well-researched audience. They allow real estate agents and companies to stand out with a tangible and personal approach that digital marketing alone may not provide. While the response rate might be harder to track than digital channels, the cost-per-lead can be competitive if the campaign is done effectively, providing an opportunity to generate quality leads and build local recognition.
Real estate companies can use direct mail in several ways:
- Property Listings: Sending postcards or flyers featuring new or recently sold properties in the neighborhood.
- Market Updates: Providing recipients with valuable information like housing market trends, average home prices, and interest rates in their area.
- Personalized Outreach: Sending letters to homeowners offering a free home valuation or promoting the real estate agent’s services.
- Event Invitations: Promoting open houses, home buying seminars, or community events.
- Follow-ups: Reinforcing previous interactions with potential clients, ensuring that the real estate company stays top of mind.
Omnichannel marketing in real estate involves using a combination of multiple channels—both online and offline—to create a seamless and cohesive customer experience. This strategy allows real estate professionals to reach potential clients through various touchpoints, such as direct mail, social media, email marketing, online ads, and in-person events. The goal of omnichannel marketing is to provide a unified and consistent message across all platforms, ensuring that no matter how a potential buyer or seller interacts with the company, they receive the same level of service and information.
For example, a real estate company might combine direct mail with digital follow-up ads, email drip campaigns, and social media engagement to increase brand recognition and lead conversion. By integrating multiple channels, agents can reach a broader audience while also tailoring their messaging to individual preferences.