Where can I find templates for designing direct mail?

Where can I find templates for designing direct mail?

Designing direct mail that performs doesn’t have to mean starting from scratch. Templates help marketers and operators move faster, stay consistent, and focus on what matters most: sending effective campaigns. Let’s dig into what makes a good template and where to find them.

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Types of direct mail templates

Depending on your campaign goals, you might need:

• Postcard templates for reminders, offers, or announcements
• Letter templates for onboarding, renewals, or policy communications
• Self-mailer templates for promotions, educational content, or multi-panel storytelling
• Envelope + insert templates for regulated industries or confidential information
• Industry-specific templates that reflect formatting needs or compliance requirements in sectors like healthcare, real estate, or financial services

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What makes a good direct mail template?

Look for layouts that are:

• Format-compliant with USPS standards
• Clear and scannable with one main message and call to action
• Flexible enough to support different audience segments or offers
• Tested in real-world campaigns or backed by performance data

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If you’re in a regulated industry like healthcare or financial services, templates that already account for compliance and legal considerations can help avoid delays or costly revisions.

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Explore Lob’s Template Gallery

With Lob’s Template Gallery, you don’t have to start from scratch. The Template Gallery helps you go from idea to mailpiece faster – with professionally designed, performance-backed templates you can customize directly in the Lob platform.

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Made for how you work

Filter by format or industry, select what you need, and start customizing – no design team or external tools required. And soon, with Lob’s new Figma plugin, you’ll even be able to design mail in your preferred environment and send it through Lob in just a few clicks.

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Why it matters

Templates save time, reduce friction, and help your team focus on strategy instead of formatting. With Lob’s Template Gallery, you can launch high-quality mail in minutes – without worrying about specs or layout issues.

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Explore the Template Gallery and start building faster.