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HIPAA-compliant mail: Why FTP workflows fail and APIs work better

July 23, 2026

by

Nikil Balakrishnan

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4 steps to build a direct mail marketing operation

July 23, 2026

by

Joe Singh

Close-up of a final demand letter with a large dollar sign-shaped key on top.

In-house collections: How to recover business debt

July 16, 2026

by

Nikil Balakrishnan

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What are Trifolds in Direct Mail Marketing?

March 7, 2024

by

Guest Author

Snap packs in direct mail marketing

February 22, 2024

by

Stephanie Donelson

Smiling couple shopping for folded clothes at a store, holding green and brown garments.

Marketing Segmentation 101

February 20, 2024

by

Guest Author

Smiling woman with glasses reading documents at a kitchen table with laptop and glass of water.

The Ultimate Guide to Direct Mail Personalization

February 1, 2024

by

Guest Author

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USPS Pricing Increase in January 2024

December 21, 2023

by

Stephanie Donelson

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How to Prepare for a Direct Mail Pilot

December 19, 2023

by

Stephanie Donelson

Smiling woman at laptop reaching to take a yellow envelope from a person nearby indoors.

5 Ways to Use Direct Mail in Outbound Sales

November 16, 2023

by

Guest Author

Cupcake in blue polka dot wrapper with white frosting and lit colorful birthday candles.

Best Direct Mail Campaigns: Birthday Marketing Campaigns

November 14, 2023

by

Stephanie Donelson

UTM parameters: What they are and how to track them

November 9, 2023

by

Guest Author

White mailbox with red flag open, revealing red gift boxes tied with red and white ribbons inside.

Best Direct Mail Campaigns: Happy Holidays

October 10, 2023

by

Stephanie Donelson

Person holding and opening a white envelope over a stack of mail on a wooden desk.

How to Send Mail with Lob

October 5, 2023

by

Stephanie Donelson

Smiling woman inserting a letter into a mailbox slot outdoors.

From Mailbox to Conversion: 5 Powerful Additions for Direct Mail Success

August 31, 2023

by

Kim Courvoisier

Incorporating Direct Mail into Customer.io Workflows

August 23, 2023

by

Eamon Barisone,

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Eye on Direct Mail: The Pull of Tactile Marketing in a Digital World

August 22, 2023

by

Guest Author

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Maximizing Direct Mail Marketing ROI

August 15, 2023

by

Guest Author

Two modern black chairs facing each other with a vintage microphone on a small round table between them.

A Conversation With Lob Leadership on Consumer Insights on Direct Mail

August 10, 2023

by

Stephanie Donelson

Segment & Lob: From Data to Direct Mail

August 9, 2023

by

Josh Nkoy

Woman in maroon shirt reviewing mail envelopes, with text about 2023 webinar on direct mail consumer insights.

Webinar Recap: 2023 State of Direct Mail Consumer Insights

July 28, 2023

by

Stephanie Donelson

Webinar banner with text Best practices for more effective direct mail with streaks of red and purple light.

Webinar Recap: Best Practices for Effective Direct Mail

June 23, 2023

by

Stephanie Donelson

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Repurposing Sales Content into Direct Mail Campaigns

June 1, 2023

by

Guest Author

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5 Types of Direct Mail Workflows to Automate

May 23, 2023

by

Stephanie Donelson

Three small cardboard boxes with shopping cart icons on a laptop keyboard, symbolizing e-commerce.

How Does Direct Mail Fit in Your Abandoned Cart Strategy?

May 11, 2023

by

Guest Author

Smiling woman in sportswear sitting cross-legged on floor, looking at phone, holding a stainless water bottle.

Best Direct Mail Campaigns: Health and Wellness Brands

May 9, 2023

by

Stephanie Donelson

Two business professionals reviewing charts and a tablet at a desk with a laptop.

How to Use a Lookalike Audience for Your Direct Mail Campaign

April 25, 2023

by

Guest Author

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Looking at the Carbon Footprint of Digital Marketing Tactics

April 13, 2023

by

Guest Author

Brown kraft paper envelope with a blank white card inside and a sprig of green leaves beside it on white.

Best Direct Mail Campaigns: Spotlight on Sustainability

April 11, 2023

by

Stephanie Donelson

Woman in glasses pointing at business charts on a computer monitor with a laptop in the background.

The Benefits of Direct Mail Outweigh the Costs

April 6, 2023

by

Guest Author

Red mug with tea tag and text 'JUST ONE MORE EPISODE' in front of a blurred laptop screen showing Netflix.

How to Approach Direct Mail Marketing Like Netflix

April 4, 2023

by

Stephanie Donelson

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From Webpage to Real Page: Direct and Digital Best Practices

February 23, 2023

by

Stephanie Donelson

Automate Direct Mail With Iterable

February 22, 2023

by

Eamon Barisone,

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Picture-Perfect: The Guide to Direct Mail Images

February 9, 2023

by

Guest Author

2023 The State of Direct Mail text with two robotic hands holding a pink origami crane.

Webinar Recap: The 2023 State of Direct Mail

February 3, 2023

by

Stephanie Donelson

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The Perfect Pairing: Direct Mail + Digital

February 2, 2023

by

Guest Author

Smiling woman in pink sweater checking mail from an open black mailbox outdoors.

Direct Mail: From Junky to Jazzy

January 31, 2023

by

Guest Author

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How to Future-Proof Your Direct Mail Marketing Budget

January 26, 2023

by

Guest Author

Woman in kitchen holding a letter with a frustrated expression and hand on face.

4 Reasons People Aren't Responding to Your Direct Mail

January 12, 2023

by

Guest Author

Smiling man in white shirt talking on phone while using laptop at wooden desk with lamp and papers.

Best Direct Mail Campaigns: Telecommunications

January 10, 2023

by

Stephanie Donelson

Webinar title on automating nonprofit donor letters with Lob and United Through Reading logos, hands stacked in unity.

Webinar Recap: How to Automate Your Nonprofit’s Donor Acknowledgement Letters

December 16, 2022

by

Stephanie Donelson

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Can Influencer Marketing Be Done With Direct Mail?

December 1, 2022

by

Guest Author

White mailbox mounted on blue siding next to autumn wreath with pumpkins and colorful leaves.

7 Lob Features That Marketers Are Thankful For

November 22, 2022

by

Guest Author

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The Buck Starts Here: Get Started with Buckslips in Direct Mail

November 15, 2022

by

Stephanie Donelson

Webinar Recap: Navigating the 3 Cs of Financial Services Communication with Intelligent Direct Mail

November 11, 2022

by

Stephanie Donelson

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Best Direct Mail Campaigns: Financial Institutions and Insurance

November 10, 2022

by

Stephanie Donelson

Smiling woman presents marketing strategy on whiteboard to seated colleagues in modern office.

3 Steps to Creating Your 2023 Direct Mail Strategy

November 8, 2022

by

Guest Author

Woman sitting at a desk, smiling while reading a document with laptop and coffee mug nearby.

Bare Bones: White Space in Your Direct Mail Design

October 25, 2022

by

Stephanie Donelson

Surprised businesswoman reading a document at her desk with a laptop and office supplies nearby.

Be Like Frankenstein: Bring Your Direct Mail Strategy Back to Life

October 18, 2022

by

Stephanie Donelson

Hand under glowing blue digital globe with text on direct mail strategies to boost ROI and budget goals.

Webinar Recap: Real-Life Direct Mail Strategies to Crush ROI and Budget Goals

October 14, 2022

by

Stephanie Donelson

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7 Scary-Good Direct Mail Marketing Stats

October 13, 2022

by

Guest Author

Red mailbox open with red envelopes inside and snow-covered trees in the blurred background.

Best Holiday Direct Mail Campaigns

October 10, 2022

by

Stephanie Donelson

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How to Use Direct Mail to Increase Your ROI

October 6, 2022

by

Guest Author

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4 Direct Mail Marketing Myths Debunked

October 4, 2022

by

Guest Author

White translucent house shape with a green checkmark inside on a gray background.

Building Confidence In The Lob Confidence Score

October 3, 2022

by

Walker Palecek

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Using Direct Mail in Financial Services

September 22, 2022

by

Guest Author

Four people in a meeting with one presenting ideas on a whiteboard, others listening and taking notes.

Micro-Marketing Tactics to Combat the Macroeconomic Conditions

September 20, 2022

by

Stephanie Donelson

How to Create a Direct Mail Campaign in Under an Hour

September 8, 2022

by

Guest Author

Red festive mailbox with gold letters spelling Post, decorated with holly and Christmas lights in background.

21 Festive Holiday Marketing Ideas That Drive Revenue

September 6, 2022

by

Stephanie Donelson

Webinar title slide: Advanced Acquisition Strategies for Intelligent Direct Mail by Lob.

Webinar Recap: Advanced Acquisition Strategies for Intelligent Direct Mail

September 2, 2022

by

Guest Author

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How Has Direct Mail Evolved Over the Years?

September 1, 2022

by

Stephanie Donelson

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Behind the Scenes of Sustainability at Lob

August 30, 2022

by

Stephanie Donelson

Two women smiling and working on a laptop surrounded by cardboard boxes in a bright office space.

Setting Up Your First Direct Mail Campaign for Success

August 23, 2022

by

Guest Author

Automate Direct Mail with Klaviyo

August 17, 2022

by

Eamon Barisone,

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Product Updates You Need from ID to QR

Product Releases

August 16, 2022

by

Stephanie Donelson

Vintage-style gold microphone on a wooden surface against a teal gradient background.

An Interview with Paul Bobnak on Modern Direct Mail Best Practices

August 11, 2022

by

Stephanie Donelson

List Building 101: Direct Mail Lists - Lob

August 9, 2022

by

Guest Author

Hands planting a seedling wrapped in moist soil into the ground for reforestation.

Planting the Seeds of Sustainability: A Closer Look at Lob and Eden Reforestation Projects’ Partnership

August 4, 2022

by

Stephanie Donelson

Title 'The State of Direct Mail Consumer Insights' with three people walking on colorful overlapping circles.

Webinar Recap: State of Direct Mail Consumer Insights

August 3, 2022

by

Stephanie Donelson

Three men smiling and enjoying a moment together outdoors, one with hand on another’s shoulder.

Is the Customer Journey the Same Across Generations?

July 26, 2022

by

Stephanie Donelson

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Direct Mail Education at DigiMarCon Los Angeles 2022

July 25, 2022

by

Stephanie Donelson

What is Certified Mail?

July 14, 2022

by

Guest Author

Automate Direct Mail with Hubspot

July 13, 2022

by

Eamon Barisone,

Smiling woman holding coffee cup, typing on laptop at a desk with plants and sticky notes nearby.

The Real ROI of No-Code and Low-Code Marketing Platforms

July 12, 2022

by

Guest Author

Woman in a pink sweater opening a brown envelope while sitting on a gray couch.

7 Direct Mail Stats Every Marketer Needs to Know

July 7, 2022

by

Guest Author

5 Direct Mail Tests You Can Run

June 14, 2022

by

Guest Author

Close-up of a USPS postage stamp depicting the White House with red, white, and blue colors.

ROI of Direct Mail Increasing, Even With USPS Postage Rate Increase

June 9, 2022

by

Stephanie Donelson

Smiling woman wearing a hat and sunglasses using a laptop on the beach with sea in the background.

How to Automate Your Direct Mail Marketing Campaigns This Summer

June 7, 2022

by

Stephanie Donelson

Two workers in gray overalls inspecting freshly printed sheets in a printing factory.

How Paper Impacts Color When Printing Direct Mailpieces

May 31, 2022

by

Guest Author

Marketing with Intelligent Direct Mail Just Got Easier

Product Releases

May 25, 2022

by

Aya Maeda

Wooden letter tiles arranged to spell 'DIRECT MAIL' on a table with scattered tiles and glasses nearby.

Most Common Direct Mail Terms

May 16, 2022

by

Guest Author

Woman writing on a whiteboard filled with charts, graphs, sticky notes, and marketing plans.

How to Seamlessly Add Direct Mail to Your Marketing Mix

May 11, 2022

by

Guest Author

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How Do You Choose Between Direct Mail and Email

May 5, 2022

by

Guest Author

Woman in blue lab coat handling stacks of printed mail pieces in a sorting facility.

What to Look for in a Direct Mail Template

May 3, 2022

by

Guest Author

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Direct Mail vs. Email Marketing: The Battle of the Boxes

April 26, 2022

by

Stephanie Donelson

Hand inserting a bundle of mail and letters into a residential mailbox.

What You Need To Know About the Postal Service Reform Act of 2022

April 13, 2022

by

Dave Krawczuk

Close-up of hands typing on a laptop with financial data charts and icons overlaid.

How to Use Trigger-Based Direct Mail for Financial Services

April 5, 2022

by

Guest Author

Young woman outdoors smiling while holding a smartphone and a credit card under sunlight.

The Impact of Consumer Privacy for Marketers

March 24, 2022

by

Kim Courvoisier

Two white wooden blocks on a wooden surface showing the number 10 in black digits.

10 Things To Look For in a Direct Mail Service

March 15, 2022

by

Kim Courvoisier

Woman in glasses working at desk, reviewing documents and using a calculator near a computer screen.

Direct mail costs: ROI, automation, channels & more

March 10, 2022

by

Kim Courvoisier

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Get More ROI With Direct Mail Automation

February 22, 2022

by

Guest Author

Buyer’s Guide for Choosing Eco-conscious Mailers

January 5, 2022

by

Christina Louie Dyer

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7 Ways to Measure the Impact of Your Direct Mail

December 21, 2021

by

Guest Author

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Presenting Headless CMS Content as Print Mail

December 20, 2021

by

Sid Maestre

Four red hot sauce bottles with blue caps labeled Buffa-Lob, Push the Cayennvelope, Chi-Postal, and Address VerifiCajun.

3 Key Takeaways From Hot Sauce and Success With Direct Mail Pros

December 15, 2021

by

Kim Courvoisier

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4 Direct Mail Lessons You Can Learn From Email Marketing

December 14, 2021

by

Guest Author

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Mailing a Postcard with JavaScript Part 3: Tracking Our Postcard with Webhooks

December 9, 2021

by

Sid Maestre

How To Improve Your Marketing Workflow With Direct Mail Automation

December 6, 2021

by

Guest Author

Illustration of two shoppers walking on giant dollar bills carrying shopping bags.

How To Integrate Your Direct Mail and Digital To Increase Customer Lifetime Value

December 1, 2021

by

Kim Courvoisier

Person typing code on a laptop next to a smartphone and a cup of latte with latte art on a glass table.

Mailing a Postcard With JavaScript Part 2: Add Address Autocomplete & Address Verification

November 30, 2021

by

Sid Maestre