Community

Postal Briefing

Direct Mail Q&A's

Product Releases

Question of the week

HIPAA-compliant mail: Why FTP workflows fail and APIs work better

Jul 23, 2026

by

Lob

Hand holding an envelope with icons of communication, team, trophy, settings, and target on blue background.

Question of the week

4 steps to build a direct mail marketing operation

Jul 23, 2026

by

Lob

Illustration of laptop printing a financial chart with rising coins and an open mailbox with an envelope.

Question of the week

Address verification: What it is and why it matters

Jul 16, 2026

by

Lob

Close-up of a final demand letter with a large dollar sign-shaped key on top.

Question of the week

In-house collections: How to recover business debt

Jul 16, 2026

by

Lob

Vanilla cupcake with lit number 1 candle and purple ribbon on colorful confetti background.

Question of the week

Lob.org Turns One

Apr 6, 2022

by

Lob

The word Lob with red, black, and green horizontal stripes on a light gray background.

Question of the week

Why We Changed Our Logo for a Month

Feb 16, 2022

by

Lob

Red hand with heart symbol beside the words Giving Tuesday in blue and black text.

Question of the week

Automate Donor Acknowledgement For GivingTuesday

Oct 6, 2021

by

Lob

Black mailbox with an official mail-in ballot partially visible and red flag raised with an I voted sticker.

Question of the week

Partnering with Ameelio to Drive Voter Engagement among Incarcerated Individuals

Aug 4, 2021

by

Lob

Smiling woman wearing a hat and 'I AM ENOUGH' shirt leads a diverse, masked crowd at sunset.

Question of the week

Lob Launches Lob.org to Leverage Our Direct Mail Platform for Good

Apr 6, 2021

by

Lob

Question of the week

Lob Raises $50 Million in Series C Funding To Scale Our Direct Mail Platform

Feb 25, 2021

by

Lob

Three vintage images: Harriet Tubman with a rifle, Booker T. Washington stamp, and a woman seated in black attire.

Question of the week

Celebrating African American History and the Postal Service

Feb 16, 2021

by

Lob

Question of the week

Modernizing Direct Mail Communications with Oscar

Jan 22, 2021

by

Lob

Question of the week

5 Ways Outdated Direct Mail Processes are Negatively Impacting Your Business

Jan 8, 2021

by

Lob

Three people using laptops at a tiled table with a small vase and smartphone.

Question of the week

3 Steps to Ensuring Your Digital Transformation is an Internal Success

Dec 16, 2020

by

Lob

Question of the week

How Direct Mail Can Improve Your Omnichannel Marketing Strategy

Dec 3, 2020

by

Lob

Question of the week

How Economic Pressure Accelerates Digital Transformation in Direct Mail and Beyond

Nov 19, 2020

by

Lob

Close-up of a black U.S. mailbox with raised red flag in front of a house on a sunny day.

Question of the week

From Audit Logs to Improved Tracking, Read What’s New @ Lob

Jul 17, 2020

by

Lob

Modern living room with gray sofa, chair, dining table, large windows, and 20% off Homelove sale text.

Question of the week

Direct mail campaign: How to build, run, and scale

Jul 2, 2020

by

Lob

Web interface showing Birds! subscription promo with postcard production stages and discount offers.

Question of the week

What is direct mail marketing? Definition and guide

Jul 2, 2020

by

Lob

Hand holding a red loyalty card near a laptop showing an online sale with discounts.

Question of the week

Checkout optimization: 5 tips for eCommerce stores

Jul 1, 2020

by

Lob

Person holding a stack of colorful postcards or flyers, seated at a wooden surface.

Question of the week

What is direct mail marketing? A step-by-step guide

Jul 1, 2020

by

Lob

Woman with dark hair wearing a headset, working on a laptop in a bright room.

Question of the week

Building Excellence in Customer Experience

Jun 24, 2020

by

Lob

Chalkboard sign saying 'Thank You for shopping LOCAL' with decorative lettering in wood frame.

Question of the week

COVID-19 Challenges Small Businesses and Sparks Innovation

May 5, 2020

by

Lob

Blue neon light lines intersecting in a network pattern over a cityscape at night.

Question of the week

What About Offline? FinTech’s Digital Transformation Initiatives Miss an Important Touchpoint

Apr 22, 2020

by

Lob

Couple buying a bottle of wine from a woman at a wooden counter in a wine shop.

Question of the week

Direct mail attribution: Your guide to measuring ROI

Mar 23, 2020

by

Lob

Close-up of a black U.S. mailbox with red flag raised in front of a house and tree.

Question of the week

From Enhanced Data to Batched Verifications, Read What's New @ Lob

Jan 28, 2020

by

Lob

Zapier interface connecting Webhooks app to Google Sheets to create spreadsheet rows on catch hook trigger.

Question of the week

How-to: Capture Lob Webhooks automatically in Google Sheets

Dec 9, 2019

by

Lob

Person holding a hand up with a red stop sign sticker on the palm.

Question of the week

The Unsubscriber Dilemma

Nov 18, 2019

by

Lob

Hand using a smartphone for online shopping with visible text 'Super Internet eCommerce Market'.

Question of the week

How to Prepare your Online Store for Black Friday

Nov 7, 2019

by

Lob

Close-up of a black U.S. mailbox with a red flag raised against a blue sky and house background.

Question of the week

From Security to Parsing, Read What's New @ Lob

Oct 8, 2019

by

Lob

Question of the week

What is a geocode? Definition, types, and uses

Sep 24, 2019

by

Lob

Delivery cyclist wearing helmet rides bike with large black backpack in a busy city street at night.

Question of the week

Best address verification tool for direct mail

Aug 28, 2019

by

Lob

Four women smiling and posing for a selfie in a crowded event space.

Question of the week

8 Takeaways from CommerceNext

Aug 8, 2019

by

Lob

Open and closed marketing report titled The State of Direct Mail with charts and blue graphics.

Question of the week

Introducing The State of Direct Mail

Jul 31, 2019

by

Lob

Close-up of a black US mailbox with a red flag and a blurred house and tree in the background.

Question of the week

From New Templates to Faster Routing, Read What’s New @ Lob

Jul 31, 2019

by

Lob

Stack of brown envelopes with postage stamps partially inserted into a gold mailbox slot marked 31.

Question of the week

Increase Address Data Accuracy with Delivery Point Validation (DPV) and Address Verification

Jun 27, 2019

by

Lob

Thatched-roof beachside pavilion with white chairs by turquoise water and sandy shore under cloudy sky.

Question of the week

Multi-factor Authentication for Physical Places - How Automated Direct Mail Can Increase Transparency and Reduce Fraud

Jun 13, 2019

by

Lob

Question of the week

Modern CX and Traditional Communication Channels - Perspectives from LendIt 2019

Apr 9, 2019

by

Lob

Map with three location pins: two with check marks and one with an X, labeled Cass Certified API.

Question of the week

Product Update: Lob Address Verification API is Even Easier to Use

Mar 12, 2018

by

Lob

Screenshot of Postalytics postcard editor showing a launch event card with customizable text fields.

Question of the week

#BuiltWithLob: Postalytics Brings Direct Mail to Hubspot

Nov 27, 2017

by

Lob

Four women in a crowd smiling and taking a selfie at a conference or event.

Question of the week

Shop.org 2017 Pre-event Briefing

Sep 6, 2017

by

Lob

Person holding report with charts and graphs while viewing the same report on a smartphone.

Question of the week

Bulk Mail Postcards That Convert

Aug 23, 2017

by

Lob

Two colleagues inspecting color printouts by a printer, one holding a tablet and the other examining paper.

Question of the week

4 Questions You Must Ask Every Direct Mail Vendor

Aug 14, 2017

by

Lob

Lob and Zapier logos above a form titled Set up Lob Letter with description and file upload fields.

Question of the week

Accelerate Your Direct Mail Strategy with Lob and Zapier

Jul 27, 2017

by

Lob

Hands holding a smartphone and three paper sketches of mobile app wireframe designs in blue ink.

Question of the week

The API Economy: Laura Klein, Principal at Users Know, on UX

Jul 12, 2017

by

Lob

Question of the week

Watch Out For These 3 Major Problems With Direct Mail

Jul 10, 2017

by

Lob

Two postcards, one with a house and 'Just Sold' text, the other with strawberries and produce discount offer.

Question of the week

Design to Delight: How to Mail Postcards that Convert

Jun 6, 2017

by

Lob

Question of the week

Address verification API: how it works

May 31, 2017

by

Lob

Hand holding a fountain pen drawing a smile on a white figure among three figures on teal background.

Question of the week

Workflow Analysis: Direct Mail Retention and Reactivation for Subscription Businesses

May 17, 2017

by

Lob

Colorful envelopes flying above a laptop screen with a letter in an orange envelope.

Question of the week

The Product Business Case for Direct Mail APIs

May 9, 2017

by

Lob

Hand in yellow sleeve holding a white envelope over a world map with green location pins.

Question of the week

Workflow Analysis: How CRM Managers Deploy Direct Mail

May 3, 2017

by

Lob

Two abstract blue logos separated by a gray plus sign on a white background.

Question of the week

Making Lob Accessible for Non-Developers with Podio

May 1, 2017

by

Lob

Person inserting paper into a brown envelope on a wooden desk with glasses, notebooks, and a coffee cup.

Question of the week

Workflow Analysis: Acquisition Marketing for Lending Companies

Apr 20, 2017

by

Lob

Question of the week

BlueZebra Sports + Lob: An API Approach to Paper 1099s

Apr 13, 2017

by

Lob

Two white hands placing orange and dark teal puzzle pieces into a partly completed multicolor puzzle.

Question of the week

How APIs are Taking Over the Enterprise

Apr 11, 2017

by

Lob

Red mailbox with open door and colorful envelopes flying out against a white background.

Question of the week

The Operations Business Case for APIs

Apr 4, 2017

by

Lob

Question of the week

Lob + Tidewater

Mar 29, 2017

by

Lob

Question of the week

Direct mail automation for lending companies

Jan 10, 2017

by

Lob

Question of the week

How Inbox Health Makes it Easy for Patients and Doctors to Pay and Get Paid

Dec 16, 2016

by

Lob

Person in business suit touching a glowing, interconnected network of nodes and lines.

Question of the week

4 Creative Ways to Use Lob and TowerData

Dec 5, 2016

by

Lob

Lob and TowerData logos with a plus sign between them on white background.

Question of the week

TowerData + Lob: Priming Email Lists for Programmatic Direct Mail

Dec 1, 2016

by

Lob

Question of the week

How to Use Direct Mail to Increase Your Q1 Renewals

Nov 23, 2016

by

Lob

A man in a suit is drowning inside a clock face, raising his hands and dropping a briefcase in the water.

Question of the week

The 3 Biggest Direct Mail Time Sinks that You Need to Eliminate ASAP

Nov 16, 2016

by

Lob

Question of the week

How to Create a Direct Mail 'Thank You' Card Strategy

Nov 10, 2016

by

Lob

Question of the week

5 Reasons Why Your Direct Mail Audiences Aren't Converting

Nov 9, 2016

by

Lob

Question of the week

Segmentation for Direct Mail Marketing: 7 Ways to Personalize Your Content

Nov 7, 2016

by

Lob

Question of the week

5 Email Marketing Strategies You Can Replicate with Direct Mail

Nov 4, 2016

by

Lob

Stack of brown envelopes connected by their side to a green computer mouse with a curvy cord.

Question of the week

3 Simple Steps to Scaling Up Your Direct Mail Campaign

Nov 3, 2016

by

Lob

Question of the week

Create Better Postcards: 5 Easy Tips

Nov 2, 2016

by

Lob

Question of the week

3 Simple Steps to Personalize Your Physical Mail at Scale

Oct 31, 2016

by

Lob

Question of the week

Launch Your Direct Mail Pilot in 3 Easy Steps

Oct 31, 2016

by

Lob

Question of the week

A Guide to Creating and Acquiring Mailing Lists

Oct 11, 2016

by

Lob

Question of the week

9 Ideas to Increase Conversion Rates with Direct Mail

Sep 29, 2016

by

Lob

Mobile app showing a postcard front with a Thailand beach and back with message, ready to send to contacts.

Question of the week

Cardpop + Lob: Design and Mail Fun Postcards

Sep 27, 2016

by

Lob

Question of the week

The Anatomy of an Awesome Financial Services Letter

Sep 23, 2016

by

Lob

A folded map with roads and green areas marked, pinned with red pushpins, some loose nearby.

Question of the week

Gain Visibility and Insight into Your Mail with Lob's Intelligent Tracing

Sep 20, 2016

by

Lob

Two company logos above a partial webpage UI showing a sidebar menu and postcard type selection.

Question of the week

Lead Liaison + Lob: Make Direct Mail Personal, Trackable, and Easy to Use

Sep 12, 2016

by

Lob

Two hands joining two blue digital puzzle pieces glowing with data and light effects.

Question of the week

8 Integration Ideas to Supercharge Your Direct Mail Strategy

Aug 16, 2016

by

Lob

Question of the week

How Marketers Can Build a Direct Mail Growth Engine

Aug 11, 2016

by

Lob

Question of the week

How Automation Makes Direct Mail Better

Aug 9, 2016

by

Lob

Question of the week

Automating Your Direct Mail Program? Know These 8 Technical Concepts

Aug 3, 2016

by

Lob

Logos of Lob and customer.io side by side with a plus sign between them.

Question of the week

Lob + Customer.io

Aug 1, 2016

by

Lob

Person in black dress shoes and pants stepping up chalk-drawn stairs on a blackboard.

Question of the week

4 Steps to Perfect Postcard Sales

Jul 28, 2016

by

Lob

Document titled 'SECTION 83(b) ELECTION' with text lines blurred and a blue border.

Question of the week

How eShares Simplifies the 83(b) Election Process for Hundreds of Private Companies Each Month

Jul 13, 2016

by

Lob

Question of the week

What Is Automated Direct Mail—and How Can It Help You?

Jun 27, 2016

by

Lob

Question of the week

Lob + Blockspring

Mar 7, 2016

by

Lob

Question of the week

6 Ways to Automate & Grow Your Business with Lob

Oct 2, 2015

by

Lob

Aerial view of houses with heat map for sun exposure and savings offer for 153 Vermont St roof.

Question of the week

Direct Mail Has Gone High-Tech. Have You?

Sep 28, 2015

by

Lob

Question of the week

6 Tips for Optimizing Your Direct Mail Performance

Sep 23, 2015

by

Lob

Sign reading 'The hottest "new" marketing strategy DIRECT MAIL Part One' with blurred mailboxes below.

Question of the week

Why Direct Mail Is Marketing's Hottest "New" Tool

Sep 20, 2015

by

Lob

Office wall covered with large papers and sticky notes showing sketches, diagrams, and plans.

Question of the week

Cross-Channel Design: Your Secret UX Weapon

Sep 4, 2015

by

Lob

Illustration of scissors cutting dollar bills symbolizing cost reduction on a yellow background.

Question of the week

Lowering Check Reservation Pricing

Jul 16, 2015

by

Lob

Question of the week

Building a Direct Mail List for Real Estate Businesses

Jul 16, 2015

by

Lob

Hand inserting envelopes into a red mailbox slot outdoors.

Question of the week

Free 4x6 Postcard Templates

Jun 17, 2015

by

Lob

Green mailbox overflowing with various letters, envelopes, and mail with red flag raised.

Question of the week

Direct Mail in 2015: Dos and Dont's

May 28, 2015

by

Lob

Illustration of scissors cutting a stack of green dollar bills against a yellow background.

Question of the week

Lower (and Simpler) Reserved Pricing for Letters and Postcards

May 14, 2015

by

Lob

City skyline with buildings connected by glowing lines representing network or data exchange.

Question of the week

Lowering Simple Area Mail Pricing

Jan 29, 2015

by

Lob

Hands pointing at colorful business charts and sale reports spread on a table during a meeting.

Question of the week

Driving True Data-Driven Marketing at DMA

Nov 24, 2014

by

Lob

Thank you note from WaterHealth Team confirming donation on June 17, 2015, and mentioning updates on dashboard.

Question of the week

Free Thank You Postcard Template

Jun 17, 2014

by

Lob

House with red tile roof, open patio doors, palm trees, and a swimming pool with spa in front.

Question of the week

Free Real Estate Marketing Postcard Template

Jun 17, 2014

by

Lob