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Every Door Direct Mail

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QR Codes In Direct Mail

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Address Verification

Hand holding an envelope with icons of communication, team, trophy, settings, and target on blue background.

4 steps to build a direct mail marketing operation

July 23, 2026

by

Joe Singh

Smartphone showing Informed Delivery Digest email with mail arriving soon notification and scenic image.

Double your Direct Mail Impact with Informed Delivery – Now Available with Lob

August 22, 2024

by

Lob

National Postal Forum Mail Service Provider of the Year USPS Award Winner badge with red stars.

Reflections on Lob’s Mail Service Provider of the Year Award

July 9, 2024

by

Ryan Ferrier

Marketing messages showing a 10% off code, a price drop alert, and a missed you offer on blue backgrounds.

Make the Mailbox Part of Your Customer Journey: Automate Triggered Direct Mail

July 3, 2024

by

Lob

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Introducing Smarter Metrics for Smarter Campaigns

Product Releases

May 21, 2024

by

Lob

Direct Mail Measurement Just Got Easier with Lob's QR Codes

Product Releases

May 21, 2024

by

Lob

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Best Direct Mail Campaigns: Holiday Mail

May 14, 2024

by

Stephanie Donelson

Postman API Network Awards 2024 with Best API badge and winner named Lob.

Lob lands in the Top 20 APIs at the Postman Awards

May 9, 2024

by

Lob

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It's a Marketing Match: Direct Mail and Email

April 23, 2024

by

Guest Author

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How to Add Direct Mail to Your Customer Retention Program

April 18, 2024

by

Guest Author

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The Data Challenge in Marketing

April 16, 2024

by

Guest Author

Laptop on a wooden table displays a marketing strategy diagram during a business meeting.

Best Direct Mail Campaigns: Omnichannel Marketing

April 9, 2024

by

Stephanie Donelson

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What are Legal Letters?

April 4, 2024

by

Guest Author

Healthcare professional in blue scrubs with stethoscope using a digital tablet in a clinical setting.

State of Direct Mail Marketing in the Healthcare Industry

April 2, 2024

by

Stephanie Donelson

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Turn Email Drip Campaigns Into Offline Marketing Campaigns

March 28, 2024

by

Guest Author

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Informed Delivery: Direct Mail Advertising with USPS

March 26, 2024

by

Guest Author

Webinar announcement with USPS and Lob logos, featuring guest Sheila Holman, on direct mail technology trends.

Key Takeaways From the Getting Ahead of Direct Mail Technology Trends Webinar

March 21, 2024

by

Stephanie Donelson

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Surprising Direct Mail Marketing Statistics with Paul Bobnak

March 19, 2024

by

Stephanie Donelson

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State of Direct Mail Marketing: Telecommunications Industry

March 14, 2024

by

Guest Author

Best Direct Mail Campaigns: Customer Reactivation

March 12, 2024

by

Stephanie Donelson

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What are Trifolds in Direct Mail Marketing?

March 7, 2024

by

Guest Author

State of Direct Mail for Insurance Marketing

March 5, 2024

by

Guest Author

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Key Takeaways From the Latest From Lob: Trifolds, Legal Letters, and Snap Packs Webinar

February 29, 2024

by

Stephanie Donelson

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Transformational CMO Assembly Recap: Marketing Trends

February 27, 2024

by

Stephanie Donelson

Snap packs in direct mail marketing

February 22, 2024

by

Stephanie Donelson

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Marketing Segmentation 101

February 20, 2024

by

Guest Author

State of Direct Mail Marketing in the Finance and Banking Industry

February 15, 2024

by

Guest Author

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Best Direct Mail Campaigns: Customer Retention

February 13, 2024

by

Stephanie Donelson

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The State of Direct Mail Marketing in the eCommerce Industry

February 8, 2024

by

Guest Author

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How To Apply the State of Direct Mail Findings to Your Marketing Strategy

February 6, 2024

by

Guest Author

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The Ultimate Guide to Direct Mail Personalization

February 1, 2024

by

Guest Author

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Planning Your Acquisition Campaigns in Marketing

January 30, 2024

by

Guest Author

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Key Takeaways From the 2024 State of Direct Mail Webinar

January 25, 2024

by

Stephanie Donelson

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Direct Mail: Timeless and Trusted

January 23, 2024

by

Guest Author

Title on preparing your direct mail strategy for 2024 with photos of Tyler Dornenburg and Summer Hahnlens

4 Considerations for Direct Mail in 2024

January 18, 2024

by

Stephanie Donelson

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The Ultimate Guide to Conducting a Marketing Audit

January 16, 2024

by

Guest Author

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How to Create a Direct Mail Marketing Calendar

January 11, 2024

by

Guest Author

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Best Direct Mail Campaigns: Customer Acquisition

January 9, 2024

by

Stephanie Donelson

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5 Effective Ways to Boost Your Product Launch With Direct Mail

January 4, 2024

by

Guest Author

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Top 23 Lob Marketing Blogs of 2023

December 28, 2023

by

Stephanie Donelson

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How to Prepare for a Direct Mail Pilot

December 19, 2023

by

Stephanie Donelson

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Incremental Lift for ‘24 - Prove Your Worth!

December 14, 2023

by

Guest Author

Best Direct Mail Campaigns: Personalization

December 12, 2023

by

Stephanie Donelson

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How To Increase Conversion Rates in Marketing Campaigns

December 5, 2023

by

Guest Author

Smiling man sitting on couch holding credit card and using smartphone for online payment.

Checkout Optimization For Ecommerce Sites: Enhancing The Holiday Shopping Experience

November 30, 2023

by

Customer Segmentation 101

November 28, 2023

by

Guest Author

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5 Ways to Use Direct Mail in Outbound Sales

November 16, 2023

by

Guest Author

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Best Direct Mail Campaigns: Birthday Marketing Campaigns

November 14, 2023

by

Stephanie Donelson

UTM parameters: What they are and how to track them

November 9, 2023

by

Guest Author

Neon sign glowing with text 'Sale Black Friday Limited Time Only' on dark brick wall background.

Best Direct Mail Campaigns Special Edition: Black Friday & Cyber Monday Marketing

November 7, 2023

by

Stephanie Donelson

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4 Direct Mail A/B Tests to Test in 2024

November 2, 2023

by

Guest Author

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So Easy They’re Scary Solutions to Your Direct Mail Marketing Challenges

October 31, 2023

by

Guest Author

People in warm clothing standing in line outside a brightly lit store at night.

Scarcity Principles in Marketing for Retail and Ecommerce

October 26, 2023

by

Guest Author

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Generating Sales With Direct Mail

October 24, 2023

by

Guest Author

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Direct Mail Marketing: What Marketers Can Learn from Each Other and Consumers

October 17, 2023

by

Stephanie Donelson

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3 Focus Areas for Direct Mail Strategies and How to Measure the Results

October 12, 2023

by

Guest Author

White mailbox with red flag open, revealing red gift boxes tied with red and white ribbons inside.

Best Direct Mail Campaigns: Happy Holidays

October 10, 2023

by

Stephanie Donelson

Smiling man in white shirt reading a document while sitting at a table with an open laptop and plants nearby.

Direct Mail Delivering Opportunities to Marketers: A Recap of the USPS and Lob AdWeek’s BrandWeek Session

October 3, 2023

by

Tyler Dornenburg

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The Power of Timing: Revolutionize Your Real Estate Marketing with Direct Mail

September 28, 2023

by

Guest Author

Four colleagues smiling and discussing work at a table with a decorated Christmas tree in the background.

Resource Roundup: Your Reference Guide to Sleigh Holiday Marketing

September 26, 2023

by

Stephanie Donelson

Official Delivered Conference gold sponsor Lob with event dates and website info on purple background.

Key Takeaways From the DELIVERED Conference’s Revolutionizing Direct Mail Session

September 22, 2023

by

Stephanie Donelson

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5 Things To Try in Your Direct Mail — Based on Real Results

September 19, 2023

by

Guest Author

Stethoscope resting on a stack of blank white papers on a dark surface.

It’s Time For A Check-Up On Your Healthcare Direct Mail

September 14, 2023

by

Guest Author

Red-haired woman in denim jacket opening a mailbox and holding mail in a modern mailroom.

Best Direct Mail Campaigns: Consumer Insights in Action

September 12, 2023

by

Stephanie Donelson

Man in glasses and holiday sweater reading papers at a desk with a Christmas tree nearby.

Marketing Checklist for Holiday Campaigns

September 5, 2023

by

Guest Author

Smiling woman inserting a letter into a mailbox slot outdoors.

From Mailbox to Conversion: 5 Powerful Additions for Direct Mail Success

August 31, 2023

by

Kim Courvoisier

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Evaluating Your Customer Acquisition Marketing Efforts: The Role of AI in Direct Mail

August 29, 2023

by

Guest Author

Close-up of a vintage-style microphone with a pink and purple gradient background.

Sound Bites: Lobcast Podcast Episodes 19-21

August 24, 2023

by

Stephanie Donelson

Incorporating Direct Mail into Customer.io Workflows

August 23, 2023

by

Eamon Barisone,

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Eye on Direct Mail: The Pull of Tactile Marketing in a Digital World

August 22, 2023

by

Guest Author

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Maximizing Direct Mail Marketing ROI

August 15, 2023

by

Guest Author

Two modern black chairs facing each other with a vintage microphone on a small round table between them.

A Conversation With Lob Leadership on Consumer Insights on Direct Mail

August 10, 2023

by

Stephanie Donelson

Segment & Lob: From Data to Direct Mail

August 9, 2023

by

Josh Nkoy

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Best Direct Mail Campaigns: Direct Mail and Email Marketing Combined

August 8, 2023

by

Stephanie Donelson

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Precision and Profit: How Predictive Analytics Supercharges Direct Mail Campaigns

August 3, 2023

by

Guest Author

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How to Use Direct Mail When a Customer Unsubscribes

August 1, 2023

by

Guest Author

Woman in maroon shirt reviewing mail envelopes, with text about 2023 webinar on direct mail consumer insights.

Webinar Recap: 2023 State of Direct Mail Consumer Insights

July 28, 2023

by

Stephanie Donelson

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How to Manage a Direct Mail Marketing Campaign From Start to Finish

July 25, 2023

by

Guest Author

Young woman with glasses and curly hair working on a computer in a modern office setting.

Mastering the Art of Building Targeted Audience Lists for Direct Mail

July 20, 2023

by

Kim Courvoisier

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Balancing Personalization and Data Accuracy in Your Direct Mail

July 18, 2023

by

Guest Author

Close-up of a vintage silver microphone on a stand with a purple and blue blurred background.

Sound Bites: Lobcast Podcast Episodes 17-18

July 13, 2023

by

Stephanie Donelson

Smiling businesswoman signing documents as two colleagues watch during a meeting at a laptop.

Best Direct Mail Campaigns: Financial Letters

July 11, 2023

by

Stephanie Donelson

Woman with curly hair working on a laptop at a desk in a bright modern office.

5 Hacks for Quickly Creating a Direct Mail Campaign

July 6, 2023

by

Stephanie Donelson

Diverse group collaborating and placing sticky notes on a glass wall in a modern office.

The Power of Direct Mail With Traditional Marketing Channels

June 29, 2023

by

Stephanie Donelson

Webinar banner with text Best practices for more effective direct mail with streaks of red and purple light.

Webinar Recap: Best Practices for Effective Direct Mail

June 23, 2023

by

Stephanie Donelson

Smiling woman with curly hair typing on laptop at a bright kitchen table.

How to Earn Trust With Your Marketing Leads and Customers

June 20, 2023

by

Stephanie Donelson

Black condenser microphone in shock mount against a pink to purple gradient background.

Sound Bites: The Lobcast Podcast Recap

June 15, 2023

by

Stephanie Donelson

Smiling woman using a smartphone and laptop with folded clothes on a table by a window.

Best Direct Mail Campaigns: E-Commerce and Online Retailer Brands

June 13, 2023

by

Stephanie Donelson

Group of young coworkers in casual clothes discussing ideas in a bright modern office.

How to Write a Direct Mail Creative Brief

June 8, 2023

by

Guest Author

Retargeting Anonymous Website Visitors with Direct Mail Automation

June 6, 2023

by

Guest Author

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Repurposing Sales Content into Direct Mail Campaigns

June 1, 2023

by

Guest Author

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Your Summer School Reading List: A/B Testing in Direct Mail

May 30, 2023

by

Guest Author

Race car on track with text: Webinar, Optimizing Direct Mail for Maximum Results.

Webinar Recap: Optimizing Direct Mail for Maximum Results

May 26, 2023

by

Stephanie Donelson

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5 Types of Direct Mail Workflows to Automate

May 23, 2023

by

Stephanie Donelson

Young man in white shirt reading a document with a worried expression at a desk with a laptop.

The 6 Big Mistakes to Avoid in Your Direct Mail Marketing

May 16, 2023

by

Guest Author

Three small cardboard boxes with shopping cart icons on a laptop keyboard, symbolizing e-commerce.

How Does Direct Mail Fit in Your Abandoned Cart Strategy?

May 11, 2023

by

Guest Author

Smiling woman in sportswear sitting cross-legged on floor, looking at phone, holding a stainless water bottle.

Best Direct Mail Campaigns: Health and Wellness Brands

May 9, 2023

by

Stephanie Donelson

Smiling man sorting mail at desk with laptop and books in background.

Creative Ways to Get Customer Address Data

May 2, 2023

by

Guest Author

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How to Save Your Audience When They Are Trying to Leave You

April 27, 2023

by

Guest Author

Two business professionals reviewing charts and a tablet at a desk with a laptop.

How to Use a Lookalike Audience for Your Direct Mail Campaign

April 25, 2023

by

Guest Author