*Updated June 1st, 2021
When thinking about how to optimize your customer experience, address verification software may not be the first thing that comes to mind, however it could be one of the simplest and cost effective options. Customer address data is an increasing problem for various reasons. The way consumers shop is changing. The rise of subscription services and mobile purchasing has made establishing an outstanding customer experience a critical requirement for any company— and one that has a powerful impression on a brand’s perceived value. While these trends can translate into faster conversion rates and a higher customer life-time-value, they come with a complicated price tag: how do you create and maintain an efficient and consistent customer experience? Creating an exceptional eCommerce experience is crucial to any brand’s success, as customers can be unforgiving; complicated checkout pages can lead to abandoned carts and consumers stop shopping with a retailer if they experience a delay with their delivery - even when the retailer is not at fault.
In an effort to differentiate themselves in a competitive market, online retailers continuously introduce new premium features (in 2019, both Amazon and Walmart announced massive investments, upgrading their internal infrastructures to implement free one day shipping in the United States). As a result, consumers have acclimated and now expect features like transparent, fast, and free shipping from all of their online purchases. As the competition grows, logistics become increasingly complex, and margins get tighter, especially for smaller retailers struggling to keep up with the big guys.
eCommerce retailers are on the hook for their entire customer experience - and that starts with creating a seamless checkout experience. On the surface, it appears that there is little to be done that can ease this burden. However, there are a number of ways to give customers a better experience, and the simplest is with address verification software and removing inaccuracies in your customer address data.
An address verification API can help you enrich and correct your customer data. These solutions allow you to programmatically correct typos, validate an address’s deliverability, and access metadata to enhance your customer insight. Implementing an address verification API allows you to save time, eliminate errors, automate manual tasks, and increase the quality of your data - at scale.
Address verification software increases your depth of customer knowledge, by creating a more detailed view into their address information such as whether their address is residential or commercial. With address verification solutions, you can:
Lob has verified over 1 billion addresses across the globe and has helped companies like Sam’s Club, Booking.com, CapitalOne, and CouchSurfing verify addresses, cleanse customer data, and automate their direct mail campaigns. With the Lob Address Verification API, you get advanced insights and functionality that can evolve your operations. Here is a highlight of some of the capabilities that you’ll get with Lob:
Make inaccurate address data a thing of the past with address verification software. But to see the most improvements in your customer address data, it is important to find the right technology partner for your needs.
Lob Address Verification API enables you to send mail to the right place, at the right time— every time. We’ve seen Lob customers reduce their shipping costs by 15% and eliminate entire customer churn segments. By removing the root cause of common customer-facing problems, Lob Address Verification API has saved thousands of hours for fulfillment and support teams. With our flexible API, thorough documentation, and over 30 integration partners implementing Lob is easy, most of our customers are up and running in a single day.
Lob Address Verification can easily be added to any html checkout experience using our incredibly simple Address Elements plugin. Our technology is designed to free up your internal resources, enabling you to focus on running your operations.