Updated: November 2023

GivingTuesday is a global generosity movement that started in 2012. One of its core principles is that "power is for everyone to share and wield together and there's enough money for every nonprofit to get the support they need."

It's a day of giving that follows Thanksgiving, and it falls on Tuesday, November 28 this year. In 2020, more than 34.8 million people participated in GivingTuesday, giving a cumulative $2.47 billion.

How can your nonprofit tap into the power of GivingTuesday?

There are many ways for nonprofits to participate in this day of generosity.

• Fundraise: Set a specific amount of fundraising your nonprofit wants to reach and keep donors and potential donors updated on how close your nonprofit is to the goal. You can also humanize your efforts by using P2P or peer-to-peer fundraising campaigns where ambassadors ask for donations instead of the organization. People give to people.
• Fundraise for others: Run a fundraising event for another nonprofit to increase awareness of both organizations and show comradery with your fellow nonprofit organizations.
• Host events: Show off the work your nonprofit does and invite people to experience it first-hand or solve a need in your community. The GivingTuesday website shares a story of an animal rescue organization hosting a pet bathing and grooming event for those experiencing homelessness with pets. You could also host a challenge, like the Ice Bucket Challenge, to drum up publicity and get user-generated content.
• Partner with influencers or everyday ambassadors: Reach new potential donors by working with a micro-influencer, local celebrity, civic leader, blogger, or radio or TV personalities to drive awareness of your nonprofit or fundraising efforts, or even ask them to match certain donations.
• Use relevant hashtags: Make sure to publicize your participation on social media by using the #GivingTuesday hashtag or creating your own, like the Fenix Youth Project's #NoLongerInvisibleTuesday. Make it easy for donors to spread the word by having social sharing enabled on your donation confirmation or thank you pages that automatically add the hashtag to a post.

While it’s exciting to witness increased engagement and giving, it also means more time spent on donor acknowledgment, a critical part of fundraising.

Lob is here to help nonprofits save time and make donor acknowledgment efforts through direct mail more efficient.

Personalized donor acknowledgment at scale 

With Lob's automated direct mail service, you can automate your donor acknowledgment letters or postcards in a way that is personalized and saves time and money. Plus, you can integrate Lob with your CRM tools instead of having to export and import lists all over the place. As soon as a donation comes in, a letter or postcard of thanks can be triggered and sent to the printer.

Lob is here to help make important communications as seamless as possible. We’ve created a donor acknowledgment letter template to make it easy for you to automate personalized letters to your donors. 

Reduce mail costs by 50%

The Travis Manion Foundation cut the cost of its donor acknowledgment mailings by 50% when they implemented Lob & Veezla | Print & Mail, in addition to saving staff time. Read their story and watch this informative webinar to learn more about their use case and see a quick demo of how they’re leveraging Lob's technology for their work.  

“With Veezla | Print & Mail (Lob’s native Salesforce integration), we’re happily spending half as much money and processes are smoother and nearly hands-off, giving staff hours of time back to focus on our mission. ” - Morgan Bryan, Development Coordinator

Ready to automate direct mail for your nonprofit? Schedule a demo to learn more about our direct mail services.