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3 Ways Lending Companies Can Make Direct Mail Programmatic
January 10, 2017

3 Ways Lending Companies Can Make Direct Mail Programmatic

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Lending companies face challenges everyday like getting new customers and making sure current ones pay off their loans. Sending mail shouldn’t be its own challenge. However, many companies still manually send mail in-house. The ones that don't spend weeks compiling customer data to send in batches to print shops. At Lob, our goal is to help lending companies focus on what matters most, while we take care of the mail operations. In this post, we will highlight 3 ways that lending companies use Lob to power their direct mail operations.

1. Acquisition & Attribution

Being able to reach potential customers on multiple channels is vital to any business. eCapital uses Lob to send personalized loan offerings based on online triggers. Rather than waiting for a batch minimum, eCapital reaches customers faster with a more personalized message. Our API, since it handles structured data, makes it easy for eCapital to track attribution with direct mail. eCapital used to rely on mailing partners, who provide snapshots in time. Today they use Lob's API to match direct mail campaigns to internal funnel statistics to provide real-time analytics.

2. Customer Lifecycle Management

Lending businesses have important messages to send on a regular basis. Statements are easy to automate given that they occur on regular basis, but what about welcome letters, 25% paid, referral requests, etc.? These events occur based on a customer action. That makes it difficult to manage mailers, which are handled ad-hoc on a regular basis. When Fundbox wanted to reach customers with a new loan offer, they used Lob’s API to create triggered letters. Now, when a customer is overdue on 3 or more of their payments, they are immediately sent an offer to help pay off their loan faster. This can be repeated for any targeted customer action.

3. Compliance Notices

Lending companies need to send key compliance notices to customers in a timely manner. Naturally, they also need to provide proof of mailing for compliance reasons. This surfaces in adverse action letters or collection notices. LoanNow uses Lob to automate adverse action letters, but along with automation gets a historical record of all mailings. We provide per-piece tracing and delivery information that is accessible real-time via our API. They’re able to reach customers with time-sensitive information and keep their compliance teams happy.

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