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Community
August 4, 2021

Partnering with Ameelio to Drive Voter Engagement among Incarcerated Individuals

Direct mail is a powerful tool for communication and change. Our customer, Ameelio, is leveraging direct mail to communicate voter eligibility and rights to currently incarcerated individuals.

In May, Lob signed a nonpartisan voter access statement alongside more than 100 other companies with the belief that every American should have a voice in our democracy and that voting should be safe and accessible to all voters.

Given the rising rhetoric around voter fraud with the most recent presidential election, the idea of voting has become more intimidating for people who are currently incarcerated or on parole, as they do not want to do anything that might further jeopardize their situation. That said, hundreds of thousands of those who are currently incarcerated are legally eligible to vote.

Ameelio and The Eric H. Holder Jr. Initiative for Civil and Political Rights at Columbia University used Lob to run a direct mail outreach campaign for currently incarcerated individuals to inform them of their rights for the June primary elections:

  • You are eligible to vote if you are an American citizen, resident of New York for 30 days, and are not currently serving a sentence for a felony conviction.
  • You can vote if you are in jail for pre-trial detention or because of a misdemeanor conviction. 
  • Additionally, if you are on bond, parole, or probation, you are eligible to vote.

In June, New Yorkers voted on candidates for Mayor, City Council, Public Advocate, and Comptroller of NYC, and the candidates for Manhattan District Attorney. Ameelio reached out to all candidates with the question, “what should incarcerated New Yorkers know about you?” The majority of candidates answered the question and those answers were included in an outreach packet sent to incarcerated individuals, along with a voter registration and absentee ballot request form. 

Lob contributed financially to this campaign, as we believe that everyone who is eligible to vote should have the opportunity to do so. We’re grateful to work with amazing organizations like Ameelio who demonstrate the impact of direct mail through their important work.  

This blog provides general information and discussion about direct mail marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.

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