Direct Mail

Postal Briefing

Direct Mail Q&A's

Product Releases

Question of the week

USPS changes are coming: Here's how to prepare for the unpredictable

Mar 6, 2025

by

Lob

Question of the week

Why traditional matchback systems aren't enough – and what to do instead

Mar 4, 2025

by

Troy Armstrong

Question of the week

7 direct mail questions you didn’t know you needed to ask

Feb 27, 2025

by

Lob

Question of the week

What the 2024 holiday season data tells us about direct mail in 2025 (even if you’re not a retail brand)

Feb 7, 2025

by

Lob

Question of the week

8 direct mail strategies for real estate mailers

Feb 4, 2025

by

Lob

Question of the week

Scale audience reach with smarter direct mail targeting

Jan 30, 2025

by

Lob

Question of the week

What happens to direct mail during weather disasters?

Jan 21, 2025

by

Lob

Question of the week

Top 7 Direct Mail Trends for 2025

Jan 7, 2025

by

John Smith

Question of the week

Choosing Between Targeted Direct Mail and EDDM: What’s Right for Your Business?

Dec 19, 2024

by

Lob

Question of the week

Top 10 Questions from Our Omnichannel Webinar to Help Streamline Your Strategy

Dec 17, 2024

by

John Smith

Question of the week

Stamp out waste: 7 smarter ways to budget for direct mail

Dec 12, 2024

by

John Smith

Question of the week

The Best Holiday Direct Mail Templates For Businesses

Dec 12, 2024

by

John Smith

Question of the week

What Are the 4 Direct Mail Winback Campaigns Every Retailer Needs to Know?

Dec 12, 2024

by

John Smith

Question of the week

Deliver Personalized Maps Through HTML Direct Mail Creative

Nov 26, 2024

by

John Smith

Question of the week

Saving Time & Driving ROI with Financial Services Direct Mail

Nov 26, 2024

by

John Smith

Question of the week

State of Direct Mail: How to Give Consumers the Experience They’re Asking For

Nov 14, 2024

by

John Smith

Question of the week

Double your Direct Mail Impact with Informed Delivery – Now Available with Lob

Aug 22, 2024

by

Lob

Question of the week

Make the Mailbox Part of Your Customer Journey: Automate Triggered Direct Mail

Jul 3, 2024

by

Lob

Question of the week

From Postbox to Profit: 5 Smart Metrics to Track for Better Mail Results

May 29, 2024

by

Lob

Question of the week

Best Direct Mail Campaigns: Holiday Mail

May 14, 2024

by

Stephanie Donelson

Question of the week

It's a Marketing Match: Direct Mail and Email

Apr 23, 2024

by

Guest Author

Question of the week

How to Add Direct Mail to Your Customer Retention Program

Apr 18, 2024

by

Guest Author

Question of the week

The Data Challenge in Marketing

Apr 16, 2024

by

Guest Author

Question of the week

Best Direct Mail Campaigns: Omnichannel Marketing

Apr 9, 2024

by

Stephanie Donelson

Question of the week

What are Legal Letters?

Apr 4, 2024

by

Guest Author

Question of the week

State of Direct Mail Marketing in the Healthcare Industry

Apr 2, 2024

by

Stephanie Donelson

Question of the week

Turn Email Drip Campaigns Into Offline Marketing Campaigns

Mar 28, 2024

by

Guest Author

Question of the week

Informed Delivery: Direct Mail Advertising with USPS

Mar 26, 2024

by

Guest Author

Question of the week

Key Takeaways From the Getting Ahead of Direct Mail Technology Trends Webinar

Mar 21, 2024

by

Stephanie Donelson

Question of the week

Surprising Direct Mail Marketing Statistics with Paul Bobnak

Mar 19, 2024

by

Stephanie Donelson

Question of the week

State of Direct Mail Marketing: Telecommunications Industry

Mar 14, 2024

by

Guest Author

Question of the week

Best Direct Mail Campaigns: Customer Reactivation

Mar 12, 2024

by

Stephanie Donelson

Question of the week

What are Trifolds in Direct Mail Marketing?

Mar 7, 2024

by

Guest Author

Question of the week

State of Direct Mail for Insurance Marketing

Mar 5, 2024

by

Guest Author

Question of the week

Key Takeaways From the Latest From Lob: Trifolds, Legal Letters, and Snap Packs Webinar

Feb 29, 2024

by

Stephanie Donelson

Question of the week

Transformational CMO Assembly Recap: Marketing Trends

Feb 27, 2024

by

Stephanie Donelson

Question of the week

Snap packs in direct mail marketing

Feb 22, 2024

by

Stephanie Donelson

Question of the week

Marketing Segmentation 101

Feb 20, 2024

by

Guest Author

Question of the week

State of Direct Mail Marketing in the Finance and Banking Industry

Feb 15, 2024

by

Guest Author

Question of the week

Best Direct Mail Campaigns: Customer Retention

Feb 13, 2024

by

Stephanie Donelson

Question of the week

The State of Direct Mail Marketing in the eCommerce Industry

Feb 8, 2024

by

Guest Author

Question of the week

How To Apply the State of Direct Mail Findings to Your Marketing Strategy

Feb 6, 2024

by

Guest Author

Question of the week

The Ultimate Guide to Direct Mail Personalization

Feb 1, 2024

by

Guest Author

Question of the week

Planning Your Acquisition Campaigns in Marketing

Jan 30, 2024

by

Guest Author

Question of the week

Key Takeaways From the 2024 State of Direct Mail Webinar

Jan 25, 2024

by

Stephanie Donelson

Question of the week

Direct Mail: Timeless and Trusted

Jan 23, 2024

by

Guest Author

Question of the week

4 Considerations for Direct Mail in 2024

Jan 18, 2024

by

Stephanie Donelson

Question of the week

The Ultimate Guide to Conducting a Marketing Audit

Jan 16, 2024

by

Guest Author

Question of the week

How to Create a Direct Mail Marketing Calendar

Jan 11, 2024

by

Guest Author

Question of the week

Best Direct Mail Campaigns: Customer Acquisition

Jan 9, 2024

by

Stephanie Donelson

Question of the week

5 Effective Ways to Boost Your Product Launch With Direct Mail

Jan 4, 2024

by

Guest Author

Question of the week

Top 23 Lob Marketing Blogs of 2023

Dec 28, 2023

by

Stephanie Donelson

Question of the week

USPS Pricing Increase in January 2024

Dec 21, 2023

by

Stephanie Donelson

Question of the week

How to Prepare for a Direct Mail Pilot

Dec 19, 2023

by

Stephanie Donelson

Question of the week

Incremental Lift for ‘24 - Prove Your Worth!

Dec 14, 2023

by

Guest Author

Question of the week

Best Direct Mail Campaigns: Personalization

Dec 12, 2023

by

Stephanie Donelson

Question of the week

12 Marketing Lessons From Holiday Movies

Dec 7, 2023

by

Stephanie Donelson

Question of the week

How To Increase Conversion Rates in Marketing Campaigns

Dec 5, 2023

by

Guest Author

Question of the week

Checkout Optimization For Ecommerce Sites: Enhancing The Holiday Shopping Experience

Nov 30, 2023

by

Question of the week

Customer Segmentation 101

Nov 28, 2023

by

Guest Author

Question of the week

Key Takeaways From the Data-Driven Direct Mail: Personalization Best Practices Webinar

Nov 21, 2023

by

Stephanie Donelson

Question of the week

5 Ways to Use Direct Mail in Outbound Sales

Nov 16, 2023

by

Guest Author

Question of the week

Best Direct Mail Campaigns: Birthday Marketing Campaigns

Nov 14, 2023

by

Stephanie Donelson

Question of the week

UTM Parameters: Track direct mail & marketing campaigns

Nov 9, 2023

by

Guest Author

Question of the week

Best Direct Mail Campaigns Special Edition: Black Friday & Cyber Monday Marketing

Nov 7, 2023

by

Stephanie Donelson

Question of the week

4 Direct Mail A/B Tests to Test in 2024

Nov 2, 2023

by

Guest Author

Question of the week

So Easy They’re Scary Solutions to Your Direct Mail Marketing Challenges

Oct 31, 2023

by

Guest Author

Question of the week

Scarcity Principles in Marketing for Retail and Ecommerce

Oct 26, 2023

by

Guest Author

Question of the week

Generating Sales With Direct Mail

Oct 24, 2023

by

Guest Author

Question of the week

Direct Mail Marketing: What Marketers Can Learn from Each Other and Consumers

Oct 17, 2023

by

Stephanie Donelson

Question of the week

3 Focus Areas for Direct Mail Strategies and How to Measure the Results

Oct 12, 2023

by

Guest Author

Question of the week

Best Direct Mail Campaigns: Happy Holidays

Oct 10, 2023

by

Stephanie Donelson

Question of the week

How to Send Mail with Lob

Oct 5, 2023

by

Stephanie Donelson

Question of the week

Direct Mail Delivering Opportunities to Marketers: A Recap of the USPS and Lob AdWeek’s BrandWeek Session

Oct 3, 2023

by

Tyler Dornenburg

Question of the week

The Power of Timing: Revolutionize Your Real Estate Marketing with Direct Mail

Sep 28, 2023

by

Guest Author

Question of the week

Resource Roundup: Your Reference Guide to Sleigh Holiday Marketing

Sep 26, 2023

by

Stephanie Donelson

Question of the week

Key Takeaways From the DELIVERED Conference’s Revolutionizing Direct Mail Session

Sep 22, 2023

by

Stephanie Donelson

Question of the week

5 Things To Try in Your Direct Mail — Based on Real Results

Sep 19, 2023

by

Guest Author

Question of the week

It’s Time For A Check-Up On Your Healthcare Direct Mail

Sep 14, 2023

by

Guest Author

Question of the week

Best Direct Mail Campaigns: Consumer Insights in Action

Sep 12, 2023

by

Stephanie Donelson

Question of the week

Marketing Checklist for Holiday Campaigns

Sep 5, 2023

by

Guest Author

Question of the week

From Mailbox to Conversion: 5 Powerful Additions for Direct Mail Success

Aug 31, 2023

by

Kim Courvoisier

Question of the week

Evaluating Your Customer Acquisition Marketing Efforts: The Role of AI in Direct Mail

Aug 29, 2023

by

Guest Author

Question of the week

Sound Bites: Lobcast Podcast Episodes 19-21

Aug 24, 2023

by

Stephanie Donelson

Question of the week

Eye on Direct Mail: The Pull of Tactile Marketing in a Digital World

Aug 22, 2023

by

Guest Author

Question of the week

Maximizing Direct Mail Marketing ROI

Aug 15, 2023

by

Guest Author

Question of the week

A Conversation With Lob Leadership on Consumer Insights on Direct Mail

Aug 10, 2023

by

Stephanie Donelson

Question of the week

Best Direct Mail Campaigns: Direct Mail and Email Marketing Combined

Aug 8, 2023

by

Stephanie Donelson

Question of the week

How to Use Direct Mail When a Customer Unsubscribes

Aug 1, 2023

by

Guest Author

Question of the week

Webinar Recap: 2023 State of Direct Mail Consumer Insights

Jul 28, 2023

by

Stephanie Donelson

Question of the week

How to Manage a Direct Mail Marketing Campaign From Start to Finish

Jul 25, 2023

by

Guest Author

Question of the week

Mastering the Art of Building Targeted Audience Lists for Direct Mail

Jul 20, 2023

by

Kim Courvoisier

Question of the week

Balancing Personalization and Data Accuracy in Your Direct Mail

Jul 18, 2023

by

Guest Author

Question of the week

Sound Bites: Lobcast Podcast Episodes 17-18

Jul 13, 2023

by

Stephanie Donelson

Question of the week

Best Direct Mail Campaigns: Financial Letters

Jul 11, 2023

by

Stephanie Donelson

Question of the week

5 Hacks for Quickly Creating a Direct Mail Campaign

Jul 6, 2023

by

Stephanie Donelson

Question of the week

The Power of Direct Mail With Traditional Marketing Channels

Jun 29, 2023

by

Stephanie Donelson

Question of the week

Webinar Recap: Best Practices for Effective Direct Mail

Jun 23, 2023

by

Stephanie Donelson

Question of the week

Sound Bites: The Lobcast Podcast Recap

Jun 15, 2023

by

Stephanie Donelson

Question of the week

Best Direct Mail Campaigns: E-Commerce and Online Retailer Brands

Jun 13, 2023

by

Stephanie Donelson