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Direct Mail
September 28, 2023

The Power of Timing: Revolutionize Your Real Estate Marketing with Direct Mail

Guest Author
Amber Milks, BILLIONS

This is a guest post from our partner BILLIONS.

Are you ready to take your real estate marketing game to new heights? Look no further! In this blog post, we'll unveil the secrets of perfect timing and explore how you can leverage direct mail to maximize your impact in the market. Get ready, because the power of timing is about to transform your real estate business!

Best days of the week

When it comes to direct mail, certain days of the week can yield higher response rates. Tuesdays and Thursdays have proven to be the golden days for sending out your marketing materials. By strategically choosing these midweek days, you'll avoid the Monday chaos and the Friday wind-down, ensuring that your direct mail pieces stand out in the mailbox.

Times of the year

Understanding seasonal trends is key to a successful direct mail campaign. Spring and early summer are typically bustling with activity in the real estate market. Families are on the lookout for their dream homes before the start of a new school year. Capitalize on this surge by aligning your direct mail campaigns with these peak times. By doing so, you'll connect with motivated buyers and sellers who are actively seeking opportunities.

Optimal design

When it comes to direct mail, visuals are worth a thousand words. Include high-quality images of properties that evoke emotions and showcase the unique features of each listing. Whether it's a beautiful sunset view, a luxurious kitchen, or a serene backyard, let the visuals do the talking and entice recipients to explore further.

Here are some other design best practices for a high-performing direct mail campaign:

  • Persuasive, promotional, and enthusiastic brand voice
  • Bold statements to capture attention
  • Utilize testimonials to build credibility
  • Engage readers with emotive language
  • Create contrasts to highlight benefits
  • Incorporate specific examples for impact
  • End with a clear call to action

Success stories

Countless real estate professionals have witnessed phenomenal results by leveraging the power of direct mail at the right time. Here's what some of them have to say:

  • "Since we started sending out our direct mail campaigns on Tuesdays and Thursdays, our response rates have skyrocketed. It's a game-changer!" - Sarah, Real Estate Agent
  • "By aligning our direct mail initiatives with the spring season, we've captured the attention of motivated buyers and sellers looking to make a move. The impact has been extraordinary!" - John, Real Estate Investor

Timing is everything when it comes to maximizing your real estate marketing impact. By strategically selecting the best days of the week and times of the year for your direct mail campaigns, you can stand out from the competition and create meaningful connections with your target audience.

BILLIONS integrates with Lob for direct mail marketing. You can perfectly time your mailers for maximum impact without leaving the BILLIONS application. Simply upload your creative asset into BILLIONSconnect, specify the timing, and Lob will do the rest!

Book a demo today to get industry-standard best practices built into your Real Estate Platform!

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